Counterion-binding and related phenomena in aqueous solution of the naturally-occurring anionic polyelectrolyte sodium alginate have been explored in absence as well as in presence of sodium chloride using electrical conductivity as the probe. In particular, the variations of the counterion-binding behavior as functions of polyelectrolyte concentration, added electrolyte concentration, and temperature were investigated. A phenomenological treatment of the data which considered the additivity of salt and polyelectrolyte conductivities taking into account the Debye-Hückel interactions using Manning's theoretical expressions for self-diffusion was performed. The results indicated a marked departure from additivity. The data were, therefore, analyzed on the basis of the de Gennes scaling model for the configuration of a polyion chain in semidilute solutions. Counterion-dissociation reached its maximum in absence of the added salt, whereas counterion-binding reached its maximum in presence of the highest amount of the added salt. In moderately saline media, however, counterion-binding was initially found to increase with polyelectrolyte concentration which then gradually leveled off indicating confinement of counterions within the domains of polyion chains at higher polyelectrolyte concentrations. Results indicated the existence of alginate ions as flexible chains in aqueous solutions. A subtle balance of the influences of the effective monomer charge and the effective monomer size played a pivotal role the polyion mobility. Possible conformational changes of the polyion chains caused by dilution led to changes in hydrodynamic resistance in the investigated solutions. The results also provided important insight as to the influence of the alterations of the hydration behavior of the counterions and the relative permittivity of the media on counterion-binding in the investigated systems.