High Involvement Group Research Articles

Assessing the Impact of Different Levels of Parental Involvement in the NICU on Neonatal Outcomes and Parental Mental Health

ABSTRACT Background: Parental involvement in the neonatal intensive care unit (NICU) has been recognized as crucial for neonatal outcomes and parental mental health. Materials and Methods: A retrospective cohort study was conducted, involving 300 neonates admitted to the NICU over 1 year. Parental involvement was categorized into three levels: high, moderate, and low, based on the frequency and intensity of parental participation in neonatal care. Neonatal outcomes including the length of hospital stay, incidence of complications, and parental mental health outcomes measured through standardized scales were compared among the three groups. Results: Neonates with high parental involvement had a significantly shorter length of hospital stay (mean difference = 5 days, P < 0.001) compared to those with moderate or low involvement. Complication rates were also lower in the high involvement group (20%) compared to moderate (35%) and low (45%) involvement groups. Parental mental health scores were the highest in the high involvement group (mean score = 75), followed by moderate (mean score = 60) and low (mean score = 45) involvement groups. Conclusion: Higher levels of parental involvement in the NICU are associated with improved neonatal outcomes and better parental mental health.

HMR 선택속성이 구매수요와 선택수요에 미치는 영향

Purpose - In this study, the main purpose is to elucidate the factors determining the demand for HMR by confirming the purchase demand and selection demand according to the dietary lifestyle and HMR selection attribute factors considered by consumers in the process of selecting HMR. Design/Methodology/Approach - In order to achieve the above research objectives, the following methods were presented. First, using the truncated Poisson model (TNB), determinants of purchase demand were estimated through selection attribute factors, consumption value factors, demographic characteristics, and HMR usage patterns. Findings - As a result of estimating purchase demand determinants according to HMR involvement, it was found that safety, convenience, product quality, product promotion, and price rationality had a positive (+) effect in the high-involvement group, and convenience in the low-involvement group. Product quality, product promotion, and price rationality have a positive (+) effect, and it was confirmed that there was a difference between the groups involved based on the verification results through the LR-test. Research Implications - In HMR, demand determinants may vary depending on various circumstances such as purchase purpose or individual characteristics, so it will be possible to cope with customer demand through selection attribute factors considered by consumers.

Parental involvement affects parent-adolescents brain-to-brain synchrony when experiencing different emotions together: An EEG-based hyperscanning study

Parental involvement (PI) is a broad and multifaceted construct, which refers to the parental demonstration of interest in their child, caring, and warmth (Davis et al., 2021). Parental involvement affects parent-adolescent’s relationship and communication. However, there was little research to examine the underlying neural mechanism. The present study aimed to explore how parental involvement is associated with the brain-to-brain synchronous activation between parent-adolescent dyads when sharing emotional experience together by using the electroencephalograph (EEG) hyperscanning. EEG was recorded simultaneously in a sample of 26 parent-adolescent dyads (Mparents’age=43.312, SD=5.468; Madolescents’ age=12.077, SD=1.412) when completing the picture processing task. Phase locking values (PLVs) in beta band and gamma band were used to compare the differences in the parent-adolescent dyads’ induced brain-to-brain synchrony between the high parental involvement group (HPI) and the low parental involvement group (LPI). Results showed that greater beta brain-to-brain synchrony was observed in the HPIs than in the LPIs when experiencing positive emotions together in the central region. However, there was no significant difference between the HPIs and the LPIs in the negative and neutral condition. Moreover, greater gamma brain-to-brain synchrony was observed when viewing negative emotional stimuli together than viewing positive emotional stimuli together in the LPIs in the central region. However, there was no significant difference between different emotional conditions in the HPIs. Findings of the present study provide neuroscientific evidence that parental involvement may strengthen parent-adolescent’s emotional interaction and communication.

대형육류한식당 관계마케팅의 수요 결정요인 분석연구: 외식관여도를 중심으로

The purpose of this study is to identify the factors that consumers consider important when choosing and visiting large scale Korean BBQ in Seoul and the metropolitan area, in order to activate offline restaurants that primarily conduct face-to-face business after the COVID-19 pandemic. The study analyzed the relationship marketing factors and visit demand determinants between high/low involvement groups according to dinning involvement, using truncated Poisson(TP) and truncated negative binomial(TNB) models in LIMDEP 8.0. The study found that the pricing policy factor among the relationship marketing factors for maintaining continuous relationships with customers had a positive effect on the number of visits to large scale Korean BBQ at a significance level of 1%. In addition, it was found that income had a positive effect on the number of visits for the high involvement group, while for the low involvement group, being male, married and younger had a positive effect on the number of visits.

Manipulation of the Involvement Load of L2 Reading Tasks: A Useful Heuristic for Enhanced L2 Vocabulary Development

Ensuring second language (L2) learners have an adequate breadth and depth of L2 vocabulary knowledge is a key pedagogical objective in L2 learning contexts. For this reason, establishing guiding principles that successfully enhance the efficacy of L2 vocabulary knowledge development is of strong importance. The current study investigated the value of applying principles from the Involvement Load Hypothesis (ILH) as part of a reading comprehension task among 40 intermediate English as a foreign language (EFL) students. Half of the group undertook a high involvement reading task, whereas the other half undertook a low involvement reading task. After the reading task, an unannounced Vocabulary Knowledge Scale test was administered to measure incidental vocabulary gains. Results showed the high involvement group remarkably outflanked the low involvement groups in terms of the target words learned from the reading task. A delayed post-test indicated that the retention of target word knowledge was more robust among the high involvement group, but that this difference did not maintain a level of statistical significance after 2 weeks. We conclude with suggestions about how EFL/ESL instructors can apply the principles of the ILH in efforts to systematically enhance learners’ L2 vocabulary knowledge.

The Role of Athlete Signing as a Tool for Market Expansion: A Study on European Football Teams Signing Korean Footballers

Although teams undertake various efforts (e.g., signing athletes who originate from the target market, holding international tours, participating in friendly tournaments during off-season) to expand their market internationally, teams signing target market’s national team level athletes is one of the most approachable and effective methods. However, to the best of the authors’ knowledge, no extant studies have empirically examined the effect of such a method. Therefore, the purpose of the current study was to examine the role of signing a national sports icon as a tool for market expansion for professional sports teams. This study conducted an experimental study by providing stimulus material and conducting a survey. The collected data was analyzed using the paired t-test and one-way ANOVA. Looking at the results, there was a significant difference in team loyalty when participants were exposed to the news that the team signed their national team player. In addition, the moderating effect of football involvement was evident as differences between the low involvement group and the high involvement group were partially statistically significant. Research findings contribute to understanding the effect of signing the target market’s athletes as a team’s global market expansion effort and provide important cues for future research.

How Humorous Posts Influence Engagement With Political Posts on Social Media

Abstract. Individuals frequently process political posts on social media in the context of humorous, non-political posts, which research suggests may stimulate or dampen their engagement with the political posts depending on their political involvement. To clarify that claim, I conducted a 2 × 2 experiment ( N = 286) in which individuals viewed political posts situated among either humorous or non-humorous posts, all presented as video-recorded posts on a social media newsfeed, in a condition of either low or high political involvement. Among the results, the humorous posts directly boosted general attention, the elaboration of political posts, and the acquisition of political knowledge in the low political involvement group and stimulated political participation in the high political involvement group. Further analyses revealed that, in the low involvement group, increased attention and the elaboration of the posts may have mediated humor’s effect on the acquisition of political knowledge. Meanwhile, its positive effect on participation in the high involvement group occurred independently from general attention and the elaboration of the posts. Altogether, the findings suggest that humorous social media contexts may benefit the acquisition of political knowledge and political participation.

온라인 쇼핑몰의 구매결정요인이 행동의도에 미치는 영향 : 관여도의 조절효과를 중심으로

The purpose of this study is to analyze the causal relationship between purchasing decision factors and behavioral intention of online shopping malls based on the literature review. According to the analysis, It appears there is a moderating effect between the high-involvement group and the low-involvement group. The statistical process of data is based on SPSS 21.0 and LIMDEP 8.0. frequency analysis, reliability analysis, factor analysis, correlation analysis, multiple regression analysis, also LR-test are conducted. The results of the study include: First, rapidity, convenience, economic efficiency, and reliability have had a positive impact on behavioral intention. Second, high-involvement has had a moderating effect on the relationship between convenience, reliability with behavioral intention. Third, low-involvement had a moderating effect on the relationship between rapidity, convenience, reliability with behavioral intention. While this study makes academic and practical contributions, it also has limitations as the first study of purchasing decision factors, behavioral intention, and involvement type of the online shopping mall.

항공사 선택속성이 국내항공사 선택에 미치는 영향: 여행관여도의 조절효과를 중심으로

The purpose of this study was to suggest domestic airlines user preferences in consideration of airline selection attributes, demographic variables, and airline usage patterns, and to estimate the determinants of the airlines to understand the detailed characteristics of users. In order to provide more detailed user characteristics, the determinants were estimated by classifying them into high and low groups according to travel involvement, and applying the MNL model, a choice demand model. Some of the determinants that influence the choice of preferred domestic airlines in the entire group were estimated. The high involvement group for travel did not provide meaningful interpretation of the determinants in model fit. But, determinants influencing the selection of domestic airlines in the low involvement group were estimated in more detail. It resulted in more detailed user characteristics than the entire group as well as suggesting the need for a differentiated strategy to increase the demand for airline choice.

A survey of the involvement of primary care doctors in HIV prevention and care in a low-prevalence, high-income setting

BackgroundIn high-income countries with a low HIV prevalence, primary care doctors are likely the first point of medical contact for people at high risk of HIV. One of the key factors for successful implementation of preventive measures is the cooperation of primary healthcare providers. Hong Kong’s population mostly seek primary care in the private sectors. Our study evaluated the involvement of private primary healthcare providers in HIV prevention and care.MethodsA cross-sectional postal structured questionnaire was administered to 1102 private primary care doctors in Hong Kong in December 2017. Responses were received via postal mail, fax or online. Non-respondents received a phone-call reminder to complete the survey. Descriptive analyses were performed for all the question items. Chi-square test was used to assess the association between participants’ level of involvement in HIV prevention and care and their demographics and medical practice characteristics.ResultsThe response rate was 17.9% (197/1102). Most of the respondents were Chinese (95%) and have obtained their primary medical qualifications in Hong Kong (72%). More than half of the doctors have practiced in the private sector for more than 20 years (54%). Six aspects were used to evaluate practices or involvements in HIV prevention or care: Most of the responding doctors had offered advice (61%) and/or HIV test (76%) to patients with high-risk behaviors. However, fewer doctors had diagnosed HIV (27%), provided care for HIV positive patients (21%), reported HIV cases (19%) or prescribed antiretrovirals (4%). Nine (4.5%) did not answer all six questions on their practices or involvements in HIV prevention or care. The remaining respondents were then categorized into no/low involvement group and high involvement group. Overall,71% had no/low involvement (133/188) compared to 29% who had high involvement (55/188). Factors associated with high involvement included being in the 50–59 age group (OR: 2.48, 95% CI: 1.12–5.5), and belonging to a large practice (OR: 3.16, 95% CI: 1.4–7.12).ConclusionsOverall, most private primary care doctors in Hong Kong have no or low involvement in HIV prevention and care. However, most were willing and experienced in providing general preventive services, such as HIV testing and advice.

전시회 참관수요 결정요인 분석 코로나19시대의 전시회 관여도를 중심으로

The rapid development of ICT is making us accustomed to online consumption and networking, but exhibitions are expected to increase further. There are many studies of the exhibition's service attributes with the visitor's behavior, few studies have identified the direct impact on the exhibition's service quality on demand of visitors. Therefore, this study analyzes the main determinants using the service quality attributes of the exhibition and the impact on variables of the visitors' involvement and the demand model estimation. The survey was conducted through an online survey of 278 people that attended exhibitions of the last three years for a month in June, 2020 by Google Form. The Truncated Poisson model and the Truncated Negative Binomial model were used to estimate the demand model for the service quality of the exhibition. As the results of LR-test, the estimation was as follows. First, marital status and educational level have negative impacts in the high exhibition involvement group, gender and age have positive impacts in the low exhibition involvement group. Second, the exhibition's reputation factor was shown to have the positive influence on the high exhibition involvement group, but the content learning factor was the negative impact. In the low exhibition involvement group, the facility convenience factor was shown as positive, the information factor was shown as negative. The results of the study could provide practical implications for the exhibition marketing, which is facing a new turning point due to the COVID-19.

Changing negative attitudes through sport sponsorship in Brazil:

This research assesses whether a sport sponsorship is able to change a negative attitude towards a brand. In this way, investigating the influence and potentialities of sport sponsorships on Brazilians consumers’ attitude and on their consumption intentions. In addition, this paper also evaluates the effect of the sport sponsorship considering the level of sport involvement. An opinion research and a questionnaire were chosen to shape the data collection instrument. The questionnaire was segmented in scenarios, where, at first, negative information about the company was provided in order to create a negative evaluation of a fake brand. Then, the proper independent variable was inserted, being the sport sponsorship implanted through new sets of information (football, projects to the youth and sponsorship of a sport and athletes in an Olympic and Paralympic context). In front of each scenario, the participant was asked to express their attitudes and consumption intention regards the brand. In general, observing a cumulative effect, the findings provide evidence that the sport sponsorship is capable of change a negative attitude towards a brand. The descriptive results, the Wilcoxon Signed-Rank test and Spearman correlations supported the ideia that sport sponsorship can have this positive effect, having a similar positive trend in people with high or low sport involvement. However, the Olympic frame presented only a small effect in enhancing the attitude level in all involvement groups. In front of negative scenarios, lasting investments in different platforms of sport sponsorships seem like an effective strategy, affecting positively the purchase intention as well, with similar results regardless the levels of sport involvement, but a slight better performance of a high sport involvement group.

Changing negative attitudes through sport sponsorship in Brazil:

This research assesses whether a sport sponsorship is able to change a negative attitude towards a brand. In this way, investigating the influence and potentialities of sport sponsorships on Brazilians consumers’ attitude and on their consumption intentions. In addition, this paper also evaluates the effect of the sport sponsorship considering the level of sport involvement. An opinion research and a questionnaire were chosen to shape the data collection instrument. The questionnaire was segmented in scenarios, where, at first, negative information about the company was provided in order to create a negative evaluation of a fake brand. Then, the proper independent variable was inserted, being the sport sponsorship implanted through new sets of information (football, projects to the youth and sponsorship of a sport and athletes in an Olympic and Paralympic context). In front of each scenario, the participant was asked to express their attitudes and consumption intention regards the brand. In general, observing a cumulative effect, the findings provide evidence that the sport sponsorship is capable of change a negative attitude towards a brand. The descriptive results, the Wilcoxon Signed-Rank test and Spearman correlations supported the ideia that sport sponsorship can have this positive effect, having a similar positive trend in people with high or low sport involvement. However, the Olympic frame presented only a small effect in enhancing the attitude level in all involvement groups. In front of negative scenarios, lasting investments in different platforms of sport sponsorships seem like an effective strategy, affecting positively the purchase intention as well, with similar results regardless the levels of sport involvement, but a slight better performance of a high sport involvement group.

Analysis of differences in store choice and hairstyle pursuit behaviors according to lifestyle types of one-person hair salon users

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach’s α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

From knowing the game to enjoying the game: EEG/ERP assessment of emotional processing

PurposeIn highlighting brain wave responses of emotional processing, the purpose of this study is to investigate (1) the effect of sport participation involvement on affective reaction in viewing photos; and (2) the association between affective reaction and behavioral intentions.Design/methodology/approachUsing lateralized event-related potentials, the authors examined how brain wave reactions are different based on different sport involvement between two groups where one group had varsity sport experience while the other expressed that they were not fans of the sport.FindingsResults indicated a significant difference in lateralization between groups. Brain responses were greater in the high involvement group and positively correlated with the intention to attend future games.Originality/valueThe findings in this study elucidate the linkage between one's history of sport involvement and affective brain wave responses. Implications from neurophysiological evidence provide means to further dissect the multifaceted construct of involvement in the field of sport marketing.

The cosmetic buying behavior of women in their 20s

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

Abstract B040: Is there a role for 18F-FDG PET/CT imaging in Langerhans cell histiocytosis?

Abstract Objective: Langerhans cell histiocytosis (LCH) is a rare disorder of clonal proliferation of dendritic cells usually affecting children. However, it may also appear later in life at any age. The severity of the disease varies widely, and multi-system involvement of the lungs, liver and hematopoietic system may be life threatening. This study evaluated the role of 18F-fluorodeoxyglucose positron emission tomography / computed tomography (FDG PET/CT) in patients with single system and multisystem LCHfor disease extent, restaging and response to therapy. Methods:We retrospectively evaluated the data of 37 patients (27 male, 10 female) aged 21.3 ± 18.9 years, comprising 20 children (aged 1-16 years) and 17 adults (aged 20-69 years) with pathologically confirmed LCH. All patients had undergone whole body FDG PET/CT to assess the extent of disease involvement between January 2011 and May 2019. A total of 52 scans were evaluated by two experienced nuclear medicine physicians. Increased FDG uptake with morphological changes on the corresponding CT images were interpreted as PET/CT positive and absence of FDG uptake or any structural lesion were considered PET/CT negative. The metabolic and morphological tumor status and response after chemotherapy were assessed. Out of 52 PET/CT scans, 25 scans were performed for initial work-up and the rest for restaging, follow-up or response evaluation. The results of PET/CT imaging were compared with CT or magnetic resonance imaging (MRI) reports (if available). Results: Of the 37 patients, 20 had multisystem disease (8 high risk, 12 low risk), while single system involvement was noted in 17 patients (9 unifocal, 8 multifocal). FDG PET/CT was positive in 32/37 and detected skeletal (n=28), lymph nodal (n=13), lung (n=5), liver (n=4), pituitary (n=3), ano-cutaneous (n=2) and thyroid (n=2) lesions. In the two groups, FDG PET/CT identified more lesions compared to CT or MRI in 22 patients, including bone, lymph nodal and ano-cutaneous lesions. Six patients with lung lesions had very low FDG avidity. FDG PET/CT upstaged the disease in 8 patients from single system disease to multisystem involvement (2 primary pituitary, 2 primary thyroid and 4 primary skeletal). PET positive lesions had SUVmax of 8.9 ± 3.7 (range 3.8 - 18.8). In patients with follow-up or response evaluation imaging, a complete metabolic response was noticed in the low risk group (n=7), while disease progression was noted in patients with high risk and multisystem involvement group (n=3). Conclusion:Except for lung lesions, FDG PET/CT is a better imaging modality than conventional imaging (CT/MRI) for initial staging as well as restaging and response evaluation in both single system and multisystem LCH. It also helps in management planning by upstaging the disease from single system to multisystem involvement. Citation Format: ANISH BHATTACHARYA, RAJENDER KUMAR, BHAGWANT RAI MITTAL. Is there a role for 18F-FDG PET/CT imaging in Langerhans cell histiocytosis? [abstract]. In: Proceedings of the AACR-NCI-EORTC International Conference on Molecular Targets and Cancer Therapeutics; 2019 Oct 26-30; Boston, MA. Philadelphia (PA): AACR; Mol Cancer Ther 2019;18(12 Suppl):Abstract nr B040. doi:10.1158/1535-7163.TARG-19-B040

커피전문점 이용동기가 만족도 및 행동의도에 미치는 영향 : 커피관여도의 조절효과를 중심으로

This study tried to examine the influencing relationship on behavioral intention which satisfaction based on such a motivational factor can predict future behaviors. Moreover, this study intended to suggest new market segmentalization taking into consideration degree of involvement in motivation to use after which different effects coffee involvement is exerting between motivation to use and satisfaction by setting coffee involvement as a moderating variable. The survey was conducted for a month in July, 2018. Questionnaire surveys targeted those who have visited coffee shops in Seoul, Gyeonggi Province, and Incheon and a total of 309 valid samples were used in the data analysis. As a result of the LR-test, it has been found that there is a moderating effect between high involvement group and low involvement group. As a result of verifying the hypothesis that mediating effect, it has been found that satisfaction had partially mediating effect on motivational factor for delight, socialization, and enjoyment. Motivational factor for efficiency has a totally mediating effect and motivational factor for showing off did not have any mediating effect. This study data can be used as important materials in positioning strategy through advertisement and marketing by coffee shops organizing adequate guidelines with regard to certain specific markets and establishing corresponding systems after taking into account not only coffee items but also various motivations to use and situational variables of users.

Do Discounts in Ticket Prices Induce Sustainable Profit to Performing Arts Suppliers?

This study investigates the effect of price promotions for musicals on consumer perception of fairness toward other similar musicals and the role of consumer involvement in performing arts as a moderating variable. A threshold regression estimation which was performed using data from a survey on South Korean consumers showed a decrease in consumers’ fairness perception once they became aware of discounts on similar performing arts and, consequently, a decrease in their intent to purchase tickets at regular prices. The results also showed that the samples can be split into low- and high-involvement groups, with the effect of fairness perception on purchase intention statistically significant for both groups, however, larger for the high-involvement group; the high-involvement group is expected to consume more performing arts products than the low-involvement group. These results imply that consumer perception of unfairness regarding ticket price discounts may negatively affect the long-term profits of performing arts suppliers.

How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory.

This study adopted the paradigm of the self-reference effect to explore how brand preference, product involvement, and information valence affects brand-related memory by three experiments. Experiment 1 examined memory differences between positive/negative information of self-/other-preferred brands. Results showed increased memory of positive words (i.e., the effect of information valence) in the self-preferred brand group, yet memory of self-preferred brands was poorer than that of other-preferred brands. Experiment 2 examined effects of degree of brand preference and information valence, and revealed a positive association between degree of preference and memory of brand-related positive words. Experiment 3 explored the effects of brand preference and product involvement. Results showed that the memory of high-preference brands was stronger in the high-involvement group. Additionally, product involvement demonstrated a significant positive correlation with memory. The observed effects of information valence, especially in self-preference (Experiment 1) and high-preference (Experiment 2) conditions, can be explained by self-schema and mnemic neglect theories. The increased memory of highly preferred brands in a high-involvement condition can be explained by intimacy and self-expansion models (Experiment 3).