Research Objectives. This article examines the impact of informal assets and informal liabilities held by a company on the determinable value of the business. Methodology and research. As part of the study of the process of identifying and accounting for informal assets and liabilities in the valuation of the company the works on valuation activities, as well as an analysis of regulatory and legal sources were studied. The authors considered the regulatory framework of the concept of "asset" and "liability" and analysed the possibility of accounting in the valuation activities (and other analytical procedures) of informal assets and liabilities, i.e. economic benefits and obligations that do not have all the formal qualifying characteristics (according to accounting rules). Hidden, imaginary and probable assets as well as economic analogues of assets are considered as part of informal assets. The authors considered the specifics of accounting and valuation of assets, the alienation of which from the organisation is impossible or unlikely. Hidden, imaginary and probable liabilities as well as economic analogues of liabilities are considered as part of informal liabilities. In order to present the results of the study more fully and clearly, the authors considered aspects of the impact of informal assets and informal liabilities on the example of a transport company (carriage of goods and passengers). Results. As a result of the analysis, the article shows that there are assets which are not recorded in the accounting records, but which ultimately affect the value of the company. Such assets cannot be recorded and reported in the accounting (financial) statements because they do not qualify (hidden assets). At the same time, assets may be recorded that are not justified there due to an error or because the assets have lost their qualifying characteristics. These assets are defined by the authors as being imaginary. There are liabilities that have not been recognised in the accounting records, but which affect the value of the company. Such liabilities cannot be entered in the accounting records and recognised in the financial statements because they do not meet the qualification requirements (hidden liabilities). Liabilities may be recognised in accounting that are not reasonably recognised there due to an error or due to the loss of qualifying characteristics of the liability (imaginary liabilities). It is also appropriate, from a financial point of view, to include liabilities equated to equity as imaginary liabilities. In the course of the study, the authors considered the impact of informal assets and informal liabilities on the determined value of a transport company. The authors propose scientific and methodological principles for identifying, classifying and valuing informal assets and liabilities.
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