A comprehensive series of trimeric hybrid oligomers 4 – 14 (Fig. 2) was prepared by insertion of different hetero-spacers between two (E)-hex-3-ene-1,5-diyne (=(E)-1,2-diethynylethene, DEE) moieties, and the optical and electrochemical properties of the resulting π-conjugated materials compared to those of the DEE dimer 2 and trimer 3, which formally contains a DEE moiety as homo-spacer. The hetero-spacers varied from benzenoid (phenylene, naphthalene, biphenylene, anthracene), to π-electron-deficient (pyrazine, pyridine) and π-electron-rich (thiophene, furan) aromatic rings, and to an organometallic trans-Pt(PEt3)2 fragment. The hybrid oligomers were synthesized following a general strategy which relied on the Sonogashira cross-coupling between mono-deprotected DEE 15 and the appropriately bis-functionalized spacer (Scheme and Table 1). UV/VIS Studies revealed that the majority of the hetero-spacers were less effective than the homo-spacer DEE in facilitating π-electron delocalization along the linearly conjugated oligomeric backbone (Table 2 and Fig. 3). With increasing degree of benzenoid aromaticity in the hetero-spacer, the electronic communication between the terminal DEE moieties in the hybrid oligomers was reduced. As a remarkable exception, a large bathochromic shift of the longest-wavelength absorption maximum, which is indicative of enhanced π-electron delocalization, was obtained upon introducing an anthracene-9,10-diyl moiety as hetero-spacer into oligomer 7 (Figs. 3 and 6). Electrochemical investigations by cyclic and steady-state voltammetry confirmed the limited extent of π-electron delocalization in the majority of the hybrid oligomers (Table 3). The fluorescence properties of many of the DEE hybrid materials were dramatically enhanced upon incorporation of the hetero-spacers (Table 2). The heterocyclic derivatives 10 – 12, containing pyridine, pyrazine, or thiophene spacers, respectively, displayed a strong fluorescence emission, which is present to a significant extent neither in DEE homo-oligomers nor in the individual heteroaromatic spacer components, demonstrating the value of combining different repeat units to modulate oligomeric and polymeric properties. The pyridine derivative 10 provided an interesting example of a molecular system, in which both the electronic absorption (Fig. 4) and emission characteristics (Table 2) can be reversibly switched as a function of pH (Fig. 5).