Abstract Knowledge of insect dispersal and long-distance migratory flight capacity and patterns represent key factors needed for risk assessment of invasive pest species, insecticide resistance management, and more effective pest control. Having operative tools to both mark and track insect pest movement is therefore critical to achieving such goals. Here, we describe a new procedure for marking Helicoverpa zea (Boddie) (Lepidoptera: Noctuidae), one of the most economically important crop pests in the United States. Adult H. zea moths were effectively marked using the liquid fluorophore cartax green, a persistent UV-fluorescent pigment, both directly by topical application and indirectly by briefly submerging pupae in the marking solution prior to adult emergence. Regardless of the application method, the cartax mark was retained on the moths throughout their entire adult lifespan. No mortality differences were observed between cartax green-marked and water-marked (control) moths. Additionally, using rotary flight mills, we found no significant differences in several flight parameters, including total number of flights, flight speeds, flight distances, or flight durations between unmarked and cartax-marked moths. Under laboratory conditions, we did observe the lateral transfer of different colored fluorophores between moths, indicating that undesirable marking could potentially occur. Moreover, we found that not all fluorophores were equally retained on H. zea moths, with cartax green remaining intact on moths longer than did a corresponding magenta fluorophore. The results show that cartax green fluorophore could be a practical marker for H. zea and other holometabolous species targeted for large-scale mark-release-recapture research.