In the FCTC & MPOWER policy of WHO -W stands to Warn about hazards of Tobacco, specially the health hazards. Tobacco control is complex problem requires attention of all FCTC parties and NGO. Electronic media-specially TV media has the highest visibility, but, non aired mass media methods for creating awareness, has its own importance and many a times it is much cheaper and gets free coverage & easily available in different languages. Electronic media-specially TV media has the highest visibility, but, non aired mass media methods for creating awareness, has its own importance and many a times it is much cheaper and gets free coverage & easily available in different languages. Cancer Society of M.P. has been working in the field of Tobacco control for many years, using a combination of these different methodologies. Some of the activities conducted by us for Tobacco control and creating awareness about its health hazards are:- Posters: We have prepared, published and distributed various posters for tobacco control and self examination of oral cavity. Our posters have won international awards and have also been presented in many national & international conferences. The release of poster by eminent personalities, politicians gives us free media coverage on the topic too. One of our posters was also tested by Americans for its impact in Egypt. Hoardings/Bill boards are a cheaper long term display media, strategically placed, it has a high visibility also.Pamphlets:- We have distributed nearly 100 thousand pamphlets in the holy Sinhastha Mela (fair) where nearly 10 million people participated. Hoardings/Bill Boards:- Installed at strategic points they are a source of constant reminder to th health hazards of tobacco. Lectures/symposiums:- We regularly give lectures on different aspects of tobacco control & its health hazards. Exhibitions:- Participation & display of banners,posters etc in various exhibitions, where many people come & see them. Public Rally:- Rally taken out through the city draws attention of public as well as gets free media coverage. Involvement of Priests:-lectures given in various temples & holy places to involve priests into tobacco control. Lectures/symposiums/workshops- we have done more then 100 such activities, mainly targeting schools, colleges, social clubs, police, media, lawyers etc. Car Stickers, pasting of small banners behind rickshaws, slogan contests & involvement of local service clubs in the activities helps us reach a larger population. All media are helpful in Tobacco Control. Although TV is an important awareness media, others are also important.