Wastewater non-potable reuse involves further processing of secondary effluent to a quality level acceptable for reuse and is a promising solution to combating water scarcity. Recalcitrant chromophores in landfill leachate challenge the water quality for non-potable reuse when leachate is co-treated with municipal wastewater. In this study, we first use multivariate statistical analysis to reveal that leachate is an important source (with a Pearson's coefficient of 0.82) of recalcitrant chromophores in the full-scale membrane bioreactor (MBR) effluent. We then evaluate the removal efficacies of chromophores by chlorination, breakpoint chlorination, and the chlorination-UV/chlorine advanced oxidation treatment. Conventional chlorination and breakpoint chlorination only partially remove chromophores, leaving a colour level exceeding the standards for non-potable reuse (>20 Hazen units). We demonstrate that pre-chlorination (with an initial chlorine dosing of 20 mg/L as Cl2) followed by UV radiation (with a UV fluence of 500 mJ/cm2) effectively degraded recalcitrant chromophores (>90%). By quantifying the electron donating capacity (EDC) and radical scavenging capacity (RSC) of the reclaimed water, we demonstrate that pre-chlorination reduces EDC and RSC by up to 64%, increases UV transmittance by 32%, and increases radical yields from UV photolysis of chlorine by 1.7–2.2 times. The findings advance fundamental understanding of the alteration of dissolved coloured substances by (photo)chlorination treatment and provide implications for applying advanced oxidation processes in treating wastewater effluents towards sustainable non-potable reuse.