Handicraft Businesses Research Articles

Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.

Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung

This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifically, social media marketing, SEO, and online consumer interaction were found to have a significant positive impact on sales growth, highlighting the importance of leveraging digital marketing channels effectively in the handicraft industry. These findings provide valuable insights for handicraft businesses in Bandung City and contribute to the broader understanding of digital marketing's role in driving sales growth.

The Effect of Entrepreneurial Competence Entrepreneurial Orientation and Information Technology Utilization on Business Performance through Competitive Advantage in Handicraft Businesses Assisted by the Medan City SME Cooperative Office

Micro, small, and medium enterprises are the main pillars of economic development. The existence of MSMEs in Medan City is still vulnerable to various factors that affect performance. MSMEs often need help with entrepreneurial competence, entrepreneurial orientation, and utilization of information technology, which impact low competitive advantage. This research aims to analyze entrepreneurial competence, entrepreneurial orientation, and utilization of information technology on business performance through competitive advantage in handicraft businesses assisted by the Office of SME Cooperatives, Industry and Trade of Medan City. This study uses a quantitative approach as a research method. The population in this study were handicraft business actors assisted by the Office of SME Cooperatives, Industry, and Trade of Medan City, totaling 95 respondents—data analysis using descriptive statistical analysis techniques and path analysis using Smart PLS. The results showed that Entrepreneurial Competence, Entrepreneurial Orientation, and Information Technology Utilization on Performance through Competitive Advantage in Handicraft Businesses Assisted by the Office of Cooperatives, SMEs, Industry, and Trade of Medan City all research variables have a positive and significant influence variables.

Penerapan Teknologi Pembuatan Vidio Dalam Upaya Pemulihan Ekonomi UMKM Makanan, Fashion, Mebel Kecamatan Suruh, Kabupaten Semarang

Technological developments also affect the development of the economic and business world. From the problems of MSMEs and previous community service experiences, the community service team provided assistance and application of marketing video-making technology to 5 members of MSMEs KPM PKH Graduasi, Suruh District, Semarang Regency. In this service, the community service team also provided several equipment and tools to support the making of good marketing videos. The MSMEs that the team chose are MSMEs that sell products that can be videoed with the help of the facilities that will be provided. The five MSMEs consist of MSMEs with culinary businesses (cakes and chips), clothing resellers and handicraft businesses (furniture). In the video-making training, they directly use the products owned by MSMEs.

Tourism Villages for Micro and Small Enterprises Labor Absorption

Micro, Small, and Medium Enterprises (MSMEs) are the most important pillars of Indonesia’s economy. It has considerable contribution in providing employment in the informal sector. However, the high absorption of labor accompanied by the increased number in MSMEs in Indonesia cannot be separated from the existing challenges. This study aims to analyze the determinants of employment in the Micro and Small Enterprises sector (MSEs). MSEs actors in the tourism village area, Patuk sub-district, Gunungkidul, Yogyakarta. This research is focused on the role of the type of business and the status of the tourism village. The analytical tool used is the robust ordinary Least Square (OLS) method. The results showed that turnover and length of business had a real impact on increasing the absorption of MSEs workers according to the type of business and the status of the tourism village. Other findings show that Micro and Small handicraft businesses showed the highest employment absorption in tourism village with developed status, followed by businesses in the service, processed food, and trade sectors. The same results are also shown in the status of developing tourist villages. The potential of tourist villages with the advantages of the business sector has a real impact on increasing employment. Therefore, policymakers need to formulate strategies for the development of tourist villages to improve the welfare of local communities.

Pentahelix Business Collaborations to Increase MSMEs' Post-pandemic Performance

Indonesia, in early 2020, experienced a major impact on the decline in the national economy, including the MSME sector due to the COVID-19 pandemic. This study aimed to determine the obstacles faced by 21 MSMEs during the COVID-19 pandemic and to find out whether pentahelix collaborations had been implemented by the 21 MSMEs in the Medan Labuhan District as an effort to overcome the business constraints faced and to improve the MSMEs’ performance in the context of economic recovery after the COVID-19 pandemic. Business collaborations carried out in MSME recovery programs are often referred to as the pentahelix model. The pentahelix model involves five stakeholders, namely, academics, businesses, communities, governments, and the media. The pentahelix model is a socio-economic development model involving collaborations and partnerships between five different roles. Using a descriptive method with a qualitative approach, this study was conducted on 21 MSMEs engaged in traditional snack and handicraft businesses in Medan Labuhan District as research objects. Data were collected using interviews and observations. Several obstacles were faced by MSMEs in Medan Labuhan district during the COVID-19 pandemic. Fifteen MSMEs experienced marketing-related problems, two had capital-related problems, and four had decreased-sales-related problems. Additionally, 17 MSMEs were found to have implemented pentahelix collaborations involving academics (Universitas Sumatera Utara, Universitas Muhammadiyah Sumatera Utara, Universitas Islam Sumatera Utara, and Universitas Harapan Medan), the government (Medan Labuhan District Government, Medan City Government, and the Office of Cooperatives and MSMEs of Medan City), businesses (Bank Sumut and BRI), communities (independent women’s SMEs, Family Welfare Empowerment Program, and Family Hope Program), and the media (Facebook, WhatsApp, and Instagram). MSMEs in Medan Labuhan District were suggested to optimize business collaborations under the pentahelix model in order to overcome the obstacles posed by the COVID-19 pandemic. In addition, each stakeholder in the pentahelix model should strengthen synergy and focus attention on the use of social media to help those MSMEs market their products. Finally, banks are advised to help those MSMEs overcome the capital constraints.
 Keywords: business collaborations, Pentahelix, Social Media, MSME performance.

Personal and behavioral characteristics in the control of toxic substances in handicraft businesses in Mexico

This study relied on the theory of planned behavior (TPB) to analyze the control of toxic substances based on schooling and ethnicity as personal variables and attitude and environmental knowledge as behavioral variables. The article contributes to the study of the direct relationships of these variables and the analysis of the control of toxic substances as a type of specific environmental behavior little evaluated in the scientific literature. The article also points out the health and safety problems that traditional pottery artisans face with the use of toxic substances in making their handcraft pieces and identifies strategies that minimize the occupational risks of artisans and provide them with social security. A model is empirically validated using the partial least squares approach to structural equation modeling (PLS-SEM) based on survey data of Mexican handicraft small businesses. The control of toxic substances was objectively measured through instantaneous lead detectors called “Lead Check Swabs”. The results suggest that the schooling, mostly artisans with complete primary up to bachelor's degrees, and the environmental knowledge, particularly the knowledge that the artisan has regarding the damage that toxic substances cause to his health and the natural environment, as well as his knowledge regarding the impact that his activity causes in the environment, all explain the control of toxic, harmful substances. However, ethnicity and environmental attitudes do not influence artisans’ decision to use or not this type of substance.

Sosialisasi Pengurusan PT dan Edukasi Ekspor di Yayasan Sumatra Volunteer Jorong Balai Labuah Bawah, Kabupaten Tanah Datar

The Sumatra Volunteer Foundation is a non-profit organization in which the Foundation's main activity is a handicraft business whose main raw materials are obtained from nature. Creative businesses from bamboo produced by Sumatra Volunteers need socialization of management Ltd which aims to potentially gain greater profits because of the wider product market share besides that it can also preserve regional cultural values through foreign markets, so it is necessary to disseminate education on export foreign trade activities as his supporters. The methods used include lectures, discussions, and business consulting. This activity is expected to help handicraft businesses and creative business products from bamboo Sumatra Volunteer Foundation and the establishment of an Ltd which is strengthened by signing at a Notary.

Can the Arts and Crafts Sector in India be Sustainable: A Grounded Theory Approach to Mapping Challenges and Proposing Solutions

The demand and market for indigenous art, craft and handloom products in India have witnessed a massive decline in recent years. The growing popularity of machine-made products through online retail and a lack of monitoring for product quality led to genericide in the arts and crafts sector, which is detrimental to the indigenous and traditional handicraft businesses. India’s sub-optimal performance in competitiveness factors such as basic infrastructure, intellectual property rights, education and broadband adoption not only bring down revenues for indigenous artists and crafts people but also lower consumer demand due to a lack of trust in the product as well. Drawing on constructivist grounded theory, this paper identifies challenges facing indigenous art and craft sellers and proposes measures to ensure the sustainability of this sector. The paper also finds that Genericide is not only having an adverse economic impact on the sector but also affecting the brand image of Indian Indigenous Arts and Crafts. Geographical Indication is proposed as a possible way to create a differentiation between indigenous products and generic products to counter Genericide and check the growing hyper-competition. A system for quality management is suggested to ensure Geographical Indication products stand out and win consumer trust.Supplementary InformationThe online version contains supplementary material available at 10.1007/s42943-022-00065-9.

ANALISI FAKTOR YANG MEMPENGARUHI PENDAPATAN UMKM PADA MASA PANDEMI COVID-19 (STUDI KASUS PADA UMKM KLUBAN DI BANJARATMA)

The impact of the Covid-19 pandemic has affected many various fields, including the people's economy. The affected economic sectors include Micro, Small and Medium Enterprises (MSMEs), both culinary and handicraft businesses and. Their income is declining. This is due to the decline in people's purchasing power. Various efforts were made to deal with the possible business risks faced. However, MSME actors are still faced with various problems, both technical and nontechnical. This condition is a challenge in order to prepare for capital expenditures and the flow of the impact of the pandemic. Various strategies are carried out in order to keep the business running. If the Covid-19 pandemic continues, it is not impossible that some business actors will be able to go out of business to close their businesses. This prediction certainly threatens the Indonesian national economy. This study aims to find out what factors affect the income of MSMEs during the Covid-19 pandemic. The population in this study was 30 members of the Club MSME actors in Banjaratma Village. This research. The results of the factor analysis stated that in this study, 10 factors were found that influenced the decline in MSME income during the Covid-19 pandemic in Banjartma Village. These factors are: social distancing factors, PSBB factors, raw material factors, sales factors, technology factors, fund assistance factors, influencer factors, banking factors, consumption factors, and structural policy factors

Eksistensi Ibu Rumah Tangga Dalam Peningkatan Ekonomi Keluarga (Studi Kasus Program Mom Preaneurs Di Kota Samarinda)

One of the forums that are developing skills and empowering housewives is the Mom Preaneurs program located in Samarinda City, East Kalimantan Province. To optimize the improvement of the family economy, these housewives will later be given skills training in financial management and entrepreneurship so that later they can open their own businesses so that these housewives can support and contribute to the family economy and are also able to improve their understanding and skills. - housewives to be more existent and productive. This type of research is a field research (Field Research) with a descriptive qualitative approach. Sources of data in this study using primary data sources and secondary data. In this study, the data collection technique was throughobservation, interviews with informants from the Head of Mom Prenuers, and ten members of Mom Prenuers, as well as documentation. With data analysis techniques, namely data reduction, data presentation, conclusion drawing and data validity. Based on the results of this study, it shows that the programs that are run in the management of Mom Prenuers are by providing training to housewives, Mentoring or mentoring after attending training, as well as Monitoring or monitoring the development of housewives who have been able to master the training. In improving the family economy, the efforts made by housewives after participating in the Mom Preneurs program are by establishing businesses such as cake making businesses, handicraft businesses, office stationery businesses (ATK), and convection businesses. This business really helps their family's economy.Keywords: Housewives, Family Economics, Mom Preaneurs Program

The Effect of Financial Knowledge, Financial Attitude and Personality on Financial Behavior on Small Medium Crafts Micro Enterprises in Gresik District

This study aims to determine the effect of financial knowledge, financial attitudes and personality on financial behavior in handicraft businesses in Gresik Regency. The sample in this study used the saturated sample method from a total population of 80, so the samples taken were 80 handicraft entrepreneurs in Gresik Regency. The data analysis technique used multiple linear regression analysis. The results of multiple linear analysis prove that financial knowledge, financial attitudes and personality partially influence financial behavior in handicraft business actors in Gresik Regency. handycrafts.

Strategi Mengembangkan Perekonomian Desa melalui Penguatan Usaha BUMDES Unit Usaha Simpan Pinjam (U-USP) di Desa Parit Kebumen Kecamatan Rupat

The purpose of this research is to increase the capacity of the bumdes business through improving business management and initiating the establishment of new businessesThis study uses a qualitative descriptive research method that is useful for providing a detailed description of the Strategy for Developing the Village Economy through Strengthening the Bumdes Business Unit for Savings and Loans (U-USP) in Parit Kebumen Village, Rupat District.The results of the research. Community empowerment in developing the economy in Parit Kebumen Village is going pretty well, indicated by the existence of MSMEs in Parit Kebumen Village such as Handicraft Businesses, stalls, Shrimp Ponds, Rubber, Oil Palm, Coconut, Tofu, Tempe and public knowledge about MSMEs at this time do not fully know because the village community opens a business only to meet the daily needs of the Parit Kebumen village community and needs to be considered in managing MSMEs starting from aspects of financial management, human resources, operations and marketing.

The assessment of the ISO GPS system implementation with a GPS maturity model

For more than twenty years, the international system for the geometrical tolerancing of components has been reformed. With the aim for a non-verbal specification and verification of components, the ISO system for Geometrical Product Specification and Verification (ISO GPS system) has emerged. Due to the necessary extensive specification language, which additionally contains mathematical descriptions, references, 3D specifications, defaults, rules for manufacturing and measurement etc., the ISO GPS system has now reached a complexity, which cannot easily be understood and decoded by the different engineers and departments in the companies, especially small and medium-sized enterprises as well as handicraft businesses. This makes an application in the entrepreneurial practice almost impossible. A structure and guidelines for the application are currently missing. Furthermore, there is a lack of requirements and a general approach for a necessary multi-layered training of specialists like engineers or machine workers as well as managers. There are also no generally accepted standards for the application of the ISO GPS system in companies. Often, small businesses, as contractors to large companies, have to deal with the challenges due to ISO GPS conform specifications. This problem has recently been amplified by the rapid progress of digitization and the increased use of 3D data including PMIs or application of 3D model-based definitions.For this reason, an implementation strategy for an integrated GPS system for small and medium-sized enterprises has been developed as part of a current research project at the Chemnitz University of Technology. To overcome the difficulties caused by the complexity of the ISO GPS system, an agile training concept based on GPS competencies, a roadmap for the integration process, and a GPS maturity model for the assessment of the process have been developed. Fundamental results of the research project with focus on the development of the GPS maturity model for a transparent agile implementation process are presented in this paper.

UPAYA PENINGKATAN KAPASITAS UMKM MELALUI PENERAPAN SOCIAL MEDIA MARKETING

The global pandemic of covid disease, covid-19, has caused the world's economic growth and Indonesia's to decline. The positive impact of the Covid-19 pandemic is that it encourages all business actors to fight for the survival of their companies. The rapid advancement of technology can be used to market MSME products to various corners of consumers online. Improving the quality of human resources and information technology is necessary to adapt to various technologies that have emerged in the era of the industrial revolution 4.0. Community service activities with the theme "Efforts to Increase MSME Capacity Through the Application of Social Media Marketing" were carried out in Duren Mekar village, Bojongsari sub-district, Depok City, aiming to provide training and assistance in marketing products or services through social media. 34 MSME attended this activity. The participant's business fields consist of essential food, culinary, fashion, and handicraft businesses. Types of social media used as product marketing media in Whatsapp: 57.6%; Facebook: 22%; Instagram: 16.9%; Twitter: 1.7%; TikTok:1.7%. These results indicate that the use of social media is still not optimal as a means of marketing products or services as a cheap marketing medium. After training the participants on the application of social media marketing, based on the questionnaire results, it shows that the percentage (%) level of understanding reaches 89.7%. These results explain that after training on social media marketing, participants understand the training material provided. For this reason, it is necessary to carry out ongoing training so that participants can apply it as a marketing strategy to increase sales

KONTRIBUSI USAHA KERAJINAN ANYAMAN PANDAN TERHADAP PENDAPATAN RUMAH TANGGA PENGERAJIN

The government's efforts to empower the community's economy can be done through business activities that exploit the natural potential. Such as the business development carried out in Buluh Nipis Village, Siak Hulu District, Kampar Regency in the form of small industrial businesses and household handicrafts because besides being able to create jobs, it is also a development goal so that it can increase household income and society in general. The pandan woven handicraft business in Buluh Nipis village is carried out simply by utilizing the potential of the pandanus plant as a raw material in the village area. His condition still requires guidance from related agencies for the development of handicraft businesses which can have an impact on the household income of craftsmen to improve the welfare of rural communities. The effect of the pandanus woven handicraft business on the craftsmen's household income is still smaller than the parent business because the handicraft business is only a part-time job to fill spare time after doing basic work so that time spent on weaving activities is not optimal

Competitiveness of Creative Industries of Small and Medium Entrepreneurs of Handicraft Products

This study aimed to design an implementation strategy for evaluating the competitive advantage assessment of the APP model (asset/performance, potential, and process) in creative industries in the South Tangerang area of Indonesia. There were 20 respondents of small and medium industries who have handicraft businesses, such as batik, plait, accessories, midrib, and others. Participants were recruited by purposive sampling. Data were collected through observations, interviews, and focus group discussions. This research was qualitative in nature, and data were analyzed to assess competitive advantage based on the 3 P’s (potential, process, and performance). The research results can be used to develop the creative industry of the handicraft sector in South Tangerang, to increase the competitive advantage, preserve business activity and develop regional creative industrial centers in the potential handicraft sector.
 Keywords: creative industry in the handicraft sector, small and medium industry, potential excellence, performance process

Double Speed Electric Rotary Machine As Technology In Making Remitan Crafts

Remitan Crafts are traditional children’s toys made from clay in the form of miniature kitchen utensils that are handmade with human power as the main driving force for their manufacture. The double speed electric rotary machine is a product creation that created to support remitan handicraft businesses and the comfortable of making remitan, with rotations that human can manage it adjusted to the level of need. The methods and stages used in machine manufacturing are field observation and review, designing machine prototypes, identifying product specifications, manufacturing and testing of double speed electric rotary machine. As for the results of the study, it was found that the double speed electric rotary machine is a machine in the form of a circular rotary table used to make pottery or remitan using electric power with 1 Phase 0,5; Rpm 1400 electro motor. This machine uses an electric control which can directly adjust the rotation. Engine with two speeds, high speed and low speed. This double speed electric rotary machine is a simple machine which is easy to install in people’s homes or educational institutions, tourist attractions, and so on because of its low electricity consumptions.

Handicraft small enterprises as an instrument for rural economic growth and poverty eradication

In South Africa, exploiting economic opportunities in the handicraft sector could create livelihood and employment for ordinary citizens living in rural areas. The potential contribution of handicraft small enterprises to sustainable livelihoods and poverty alleviation is yet to be fully exploited. It is also regarded as a sector with great growth potential, but the degree of support provided to the handicraft sector is low. The study aims to evaluate the socioeconomic factors influencing the viability of handicraft small businesses operating in KwaZulu-Natal. Data collection was drawn from a stratified random sample of 196 handicraft practitioners operating in different areas of KwaZulu-Natal Province with a structured questionnaire. Data analysis was performed with the STATA statistical package. The results obtained from the study have shown that 84 enterprises (42.86%) were not viable, whereas 112 of the 196 handicraft enterprises (57.14%) were viable. The percentage of overall correct classification for this procedure was equal to 77.96%. Percentage sensitivity for the fitted logistic regression model was equal to 60.71%. Percentage specificity for the fitted logistic regression model was equal to 82.14%. The p-value obtained from Hosmer-Lemeshow goodness-of-fit test was equal to 0.0884 > 0.05. This indicates that the fitted logistic regression model is fairly well reliable. The findings from the analysis showed that two factors significantly influenced the viability of handicraft enterprises. These two factors were the belief that handicraft business could sustain the handicraft practitioner, and the level of support for handicraft businesses from non-governmental organizations is decreasing. AcknowledgmentSouth Africa SarChi Chair, Nation Research Fund and Department of Science and Technology, South African, for providing funding for this research.

Pembinaan Pengrajin Sapu Ijuk di Dusun Krajan Desa Kanigoro Kecamatan Pagelaran Kabupaten Malang

The prosperous and decent to need of both primary and secondary necessaries life are absolutely needed by every family. So they endeavor to increase their abilities to obtain subsist prosperity by entrepreneurship, as handicraft businesses, palm broom, that made by people in Krajan Hamlet, Kanigoro Village, Pagelaran District, Malang Regency. But for reaching the independent business, they meet many obstacles, such as producted quality lower than factory production; low market opportunities, and business governance out of standardized. Constraints faced by palm broom craftsmen in Krajan Hamlet, Kanigoro Village, occur without guidance and attention from the government. So that we as academics/lecturers take the initiative to foster the broom fibers craftsmen through the Community Service Program in order to improve the quality of their products, penetrate the wider market, and home industry management with good governance. This Community Service method used completely ongoing coaching. Based on the results of that implementation, the product can compete with the factory product broom; an increase in the market, and an increase in the welfare of the craftsman family. By this, creating a good governance management of home industry, and making young adults interest to maintain the palm broom. DOI: https://doi.org/10.26905/abdimas.v5i2.4000