Hall's Theory Research Articles

Analysis Of Audience Reception To Youtube Content One Percent-Indonesian Life School (In The Video Susah Ngobrol Karena Pemalu? Cara Mengatasi Kecemasan Sosial)

Social media serves as a communication tool tailored to users' needs and as a platform for disseminating health education messages to internet users. Satu Persen – Indonesian Life School utilizes its YouTube account to convey messages focusing on education and lessons not taught in schools. In this study, Stuart Hall's theory is employed to analyze how audiences respond to the educational messages from Satu Persen – Indonesian Life School in the contexts of dominant hegemonic position, negotiated position, and oppositional position. The research findings indicate that the audience consuming content from the Satu Persen – Indonesian Life School YouTube account in the video "Susah Ngobrol Karena Pemalu? Cara Mengatasi Kecemasan Sosial" have varied receptions. Seventeen informants interpret the message in a dominant hegemonic manner, one informant negotiates the position, while none interpret the message in an oppositional hegemonic position. Most informants respond positively to the content presented by the Satu Persen – Indonesian Life School YouTube account because they are able to adapt media messages to their culture, perspectives, and personal experiences. Overall, the informants align with the message conveyed by the Satu Persen – Indonesian Life School YouTube account, although they adjust one part of the message to fit their personal context. The informants, as audience members of the Satu Persen – Indonesian Life School YouTube account, perceive the figures appearing in the video as experts in the field of education, represented through the shared video content on YouTube

THE PORTRAYAL OF FEMALE VILLAINS: A REPRESENTATION STUDY ON CRUELLA

The portrayal of female villains in media and movies has evolved significantly, as evidenced through the lens of Stuart Hall's representation theory and film analysis concepts. Traditionally confined to one-dimensional roles perpetuating gender stereotypes, contemporary cinema showcases multi-dimensional characters like those in Cruella, challenging societal norms and defying traditional gender expectations. By employing narrative and non-narrative film analysis techniques, these characters are revealed as agents of subversion and empowerment, embodying a new archetype of female villains characterized by individual agency and autonomy. However, despite this progress, the lingering impact of gender stereotypes persists, influencing how female villains are depicted on screen. Thus, ongoing critical analysis and advocacy for more diverse and authentic representations of women in media remain crucial.

DISCOURSE ANALYSIS OF BUGIS MAKASSAR CULTURE IN TARUNG SARUNG MOVIE

This research aims to find out how the representation of Bugis Makassar culture in Tarung Sarung movie. The research method used is discourse analysis with Stuart Hall's Representation theory approach that can be used to describe how the director represents the existing scenes. The subjects in this study are several scenes depicting Makassar Bugis culture in Tarung Sarung movie in the movie. Data were collected through observation and literature study. The results showed that Tarung Sarong movie represented various aspects of Bugis Makassar culture, including Tarung Sarong culture, wedding procession, conflict resolution method, housewarming custom, and typical food. The findings provide insight into how local culture can be articulated through film media and enrich cultural studies in the context of mass media.

Al–O–Al defect complexes as possible candidates for channel electron mobility reducing trapping centers in 4H-SiC metal–oxide–semiconductor field-effect transistors

The deep-level drain current transient spectroscopy (Id-DLTS) measurements of Al-doped SiC metal–oxide–semiconductor field-effect transistors (MOSFETs) strongly suggest that the reduction in the channel mobility at low temperatures is related to a shallow trap detectable at 70 K. Using the Shockley–Reed–Hall (SRH) theory, the level of this trap has been extracted to be around 0.15 eV below the conduction band minimum of SiC. Density functional theory (DFT) calculations of AlSiNCAlSi and AlSiOCAlSi defect complexes have found one configuration of the AlSiOCAlSi complex, which has a charge transition level within the SRH extracted trap level range. Therefore, we suggest that these AlSiOCAlSi defects are likely candidates for traps responsible for the channel mobility reduction.

Studi Resepsi Khalayak terhadap Disinformasi Pandemi Covid-19 pada Media Sosial di Yogyakarta

This study aims to understand and analyze public reception of disinformation in Yogyakarta using Stuart Hall's encoding-decoding theory. The study used a qualitative method. Data were collected through in-depth interviews with two types of informants, namely santri and abangan. This study found that audience reception of COVID-19 pandemic disinformation varied, some were in a dominant hegemonic, negotiating, or oppositional position. The findings of this study confirm the thesis of reception studies which state that every message spread in the media is received polysemically. However, in contrast to the assumptions of reception studies, the position of audience reception at each reading position which is fixed and comes from the same audience is not true. On the contrary, this study found that audience acceptance can change, sometimes in a dominant hegemonic code, sometimes in a negotiating position, and even an oppositional code. Changes in acceptance positions are highly dependent on the issues contained in the COVID-19 pandemic disinformation message.

The Representation of Body Image and Self-Acceptance of The Main Character in 45 Pounds (More or Less) By K.A Barson

This research is an analysis of the representation of body image and self-acceptance issues of the main character in 45 Pounds (More or Less) through the perspective of Hall’s representation theory. By applying Hall's theory of representation to this research, the researcher gains a deeper understanding of how the novel represents and reinforces cultural norms and values related to body image and self-acceptance, and how these representations shape the feelings and emotions of readers related to the discourse of body image and self-acceptance.This study uses a qualitative research method in which the data sources are primary and secondary data. The primary data are in the form of narrations, dialogues and statements in the novel by K.A Barson entitled 45 Pounds (More or Less) as the main focus in this research. The secondary data includes the historical data, psychological research and cultural studies on body image and self-acceptance. This research focuses on the representation of body image and self-acceptance issue and the critical position of the author through the sense or content in 45 Pounds (More or Less). The analysis results shows that these issues were predominantly influenced by the media’s portrayal of unrealistic beauty standards, leading characters to constantly compare themselves and feel dissatisfied. The author prioritized health over vanity and encouraged readers to look beyond societal pressures, promoting a deeper appreciation of one’s body and self-worth

Representation of “Sapa Nandur Ngundhuh” in the Wayang Performance of Cupu Manik Astagina by Ki Enthus Susmono

Wayang kulit not only functions as entertainment, but is also a vehicle for conveying philosophical messages. As in the Cupu Manik Astagina puppet play, there is a philosophical message in the form of "sapa nandur ngundhuh" or whoever plants will reap. Therefore, this study aims to explore the philosophical message of "sapa nandur ngundhuh" in the Cupu Manik Astagina puppet play by Ki Enthus Susmono by representing it so that the message can be conveyed. This qualitative research uses Stuart Hall's representation theory through Roland Barthes' semiotic analysis model, namely symbolic code and action code. The data source is a video of a shadow puppet performance entitled "Pakeliran Solid Wayang Kulit Lakon Cupu Manik Astagina by Ki Enthus Susmono" on YouTube Aa Studio. The listening-note taking technique is used to collect data in the form of words and utterances obtained from ginem and janturan in the story. It is known through the symbol code and action code. The results showed that the concept of "sapa nandur ngundhuh" in the Cupu Manik Astagina puppet play does not only apply to the karma themselves, but can affect other people, including their descendants. In the story of Dewi Windradi, her actions have consequences not only for herself, but also her three children. This research also highlights how karma can be prevented from continuing to reap through some tirakat practices. Such as fasting (ngrowot), meditation and asceticism (tapa brata) which aim to cleanse themselves of past sins and minimize negative karma in the future.

Youth Reception of Gender-Based Violence Victim in Soft White Underbelly YouTube Channel

Soft White Underbelly is a YouTube channel that produces content of interviews with marginalized people in America. It uncovers stories of stigmatized people and reveals the systemic inequality behind their presence. Gender-based violence (GBV) is one of the issues addressed on this channel. It portrays how prostitutes are victims of GBV. The author applied Stuart Hall’s audience reception theory. The theory proposes that media messages are not static. Hall suggested that expectations and prior knowledge influence their text interpretation. This research investigates how young audiences perceive portrayals of GBV victims in Soft White Underbelly's videos on prostitution and explores the factors that influence these perceptions. A qualitative method was adopted, employing audience reception analysis as the approach. Informants were international YouTube users between the ages of 18 and 30. The study finds various receptions, influenced by social factors, media habits, educational levels, personal experiences, and economic factors. Furthermore, this research confirms that Hall's reception theory is evident in today's audience reception. The findings demonstrate how viewers can develop critical awareness, interpret media texts, and disseminate them back into their social environment.

Analisis Resepsi Isu Pelecehan Seksual Terhadap Pekerja Perempuan Pada Film Bombshell

A real-life case at a well-known media company, Fox News in 2016, which was later made into a movie titled "Bombshell." This incident sparked the researcher's interest in exploring the audience's reception of the issue of sexual harassment of female workers presented in the movie. This incident sparked the researcher's interest in exploring the audience's reception of the issue of sexual harassment of female workers presented in the movie. Therefore, this study involved several female informants who work in various fields with diverse educational backgrounds and occupations. By using Stuart Hall's reception theory analysis, this research aims to understand and position the audience towards the messages contained in the movie "Bombshell" (2019). The research method applied is descriptive qualitative with a constructivist paradigm. Data collection was done through in-depth interviews to get in-depth perceptions from each informant. The results showed that the four informants were in The Dominant Hegemonic-Code Position. Although there are differences in answers to some questions per scene, this variability is influenced by the diverse work and life backgrounds of each informant, including education and employment. Thus, this difference provides a broader context in evaluating the audience's reception of the issue of sexual harassment raised in the movie "Bombshell" (2019).

Representasi Budaya Jember dalam Jember Fashion Carnival: Pendekatan Teori Representasi Stuart Hall

This article aims to analyze the representation of Jember culture in the Jember Fashion Carnival (JFC) using Stuart Hall's representation theory approach. The main concepts applied in this analysis are change and resistance, which are used to understand how cultural symbols are represented and interpreted in JFC. The data collection process was carried out through literature study. Where the data obtained comes from the results of research and scientific work of other people which is studied and then developed. Data analysis was carried out by combining the concepts of Stuart Hall's representation theory with the findings found in the JFC event. The results of the literature study analysis show that JFC is an important forum for representing Jember's cultural identity through costume modifications, dance, music and other performances. In addition, the media plays an important role in the spread and influence of these cultural representations. In the context of Stuart Hall's representation theory, change refers to the transformation of cultural symbols in the JFC, while resistance describes the process of building cultural representations through interactions and agreements between JFC actors, the government and society. Through this process, Jember's cultural identity is represented and interpreted in JFC events. The implication of the results of this research is the need for continuous support in developing and promoting Jember culture through collaborative efforts between the government, cultural actors and the community. In this case, JFC can be an effective means of strengthening and expanding understanding and appreciation of Jember's cultural identity.

Differences Between Chinese and Western Educational Models Based on the High-Low Context Culture Theory

With the continuous development of globalization and the building of a community with a shared future for mankind, countries are increasingly engaged in cultural exchanges and mutual learning in many fields for common development. In this process, education has always been a focus. Young people are the future and hope of the country, and the education of youth attaches great important to the development of the country, so China has been learning from foreign education systems in recent years to explore domestic education reform. Chinese and Western education models have their own advantages and disadvantages, and students in different education models show different characteristics. However, to trace the reasons for the differences between Chinese and western education systems, we should go back to different national cultures. Based on Hall's theory of high-low context culture, this paper examines the differences in educational models between China and the West, discusses the influence of context culture on differences, and sheds light on how cultural factors shape educational practices.

Analysing sexual communication messages in Durex condom advertisement from marital standpoints

This research aims to explore the reception of sexual communication messages within the context of marital relationships in the Durex "Unequal Dinner" advertisement series. The method employed in this study is qualitative-descriptive, utilising Stuart Hall's Encoding-Decoding Theory to understand the reception by the subjects. Data was collected through in-depth interviews with four married female subjects born between 1981 and 1996 from the millennial generation. They reside in East Java, Indonesia, have been married for less than 10 years, and are parents. The research highlights differences in the reception of the subjects, stemming from their diverse experiences and backgrounds. Factors such as geographical distance, societal culture, and sexual education influence how they receive the sexual communication messages presented in the advertisement. Simultaneously, a dominant-hegemonic narrative position was observed in the subjects' receptions, indicating a close alignment between their experiences and the sexual communication messages conveyed by the Durex "Unequal Dinner" advertisement series. However, it does not guarantee the subjects' interest in purchasing Durex products.

The Public Perceptions of Transgender Identity as 'the Other' in Social Media

Waria also known as transgender women, despite consistent exclusion from society, are becoming increasingly visible in Indonesia during the era of globalization. In recent years, they have gained more popularity by leveraging the rapid development of social media. This study aims to critically examine public perceptions of transgender, using the case of one of Indonesia's most famous transgender figures, Lucinta Luna. The researcher analyses Instagram users’ comments on her account, as a representation of how the public responds to Luna's identity as a transgender. This study utilizes a qualitative approach and thematic analysis as the analytical method. To analyze the data, this research uses Computer-Aided Qualitative Analysis Software (CAQDAS) NVivo 12. Furthermore, this study adopts Hall's theory of 'the other' to critically examine how Indonesians respond to transgenders. This research found that two significant themes emerged from overall Instagram users' comments on Luna's identity, which are negative and positive public perceptions. In both themes, three sub-themes emerged: sarcasm, religious criticism, and sexual harassment in the negative theme, and admiration, comedy, and a supportive attitude in the positive theme.

Depiction of Machismo through Castillo Brothers in Oscar Hijuelos’ The Mambo Kings Play Songs of Love

The Mambo Kings Play Songs of Love (1989) is a novel by Oscar Hijuelos, a Cuban-American writer. It talks about the lives of Cesar and Nestor Castillo, Cuban immigrants who live in America to pursue their dreams as musicians. The novel strongly connects to Latin American culture. The Castillo brothers are known for embracing their "Cubanness" as men. Men in Spanish-speaking countries are recognized for their masculine solid pride. Their strong masculine pride is often associated with an exaggeration of their masculinity. People often call it machismo. Machismo, derived from destructive aspects such as aggressiveness, womanizing, emotional withdrawal, and male chauvinism, is known for having harmful outcomes for men who embed it. Operating Hall's Theory of Representation and Kupers' concept of toxic masculinity, this research aims to show how the Castillo brothers represent machismo and reveal the ideology of Oscar Hijuelos' regarding machismo. This research is conducted as qualitative research, utilizing narratives and dialogues. The study found that Cesar's practice of machismo through the act of being a Latin lover affects his participation in alcoholism and resistance to professional help. Besides, Nestor's practice of machismo for being a "man with muscle" eventually leads him to depression, anxiety, and rejection of therapy. It is acknowledged their status as immigrants heighten their practices of machismo. Through his writing, the author expects to criticize machismo.

Makeup as a Form of Self-Representation: Queer Beauty Vlogger

This qualitative research explores makeup as a form of self-representation by queer beauty vlogger Deta Cahyaa. Applying Roland Barthes' semiotic theory, the study focuses on denotation, connotation, and myth concepts. Utilizing additional insights from Stuart Hall's Representation theory, the research employs an intensional approach to understand the nuances of makeup representation by queer beauty vlogger Deta Cahyaa in his YouTube channel. Through observational and documentary methods, the analysis reveals that queer representation in makeup has evolved beyond societal myths, transforming into a professional representation rather than reinforcing traditional stereotypes. The findings, illustrated through videos titled "Tutorial Makeup Dragon Makeup Halloween" and "Serum Foundation Pixy Makeup Going Out," contribute to reshaping perceptions surrounding makeup artists within the queer community. This study sheds light on the broader implications of makeup as a non-gender-bound profession. Highlights : Deta Cahyaa's YouTube Channel: Explore makeup representation by queer beauty vlogger Deta Cahyaa. Semiotic Analysis: Apply Roland Barthes' semiotic theory to dissect denotation, connotation, and myth in makeup representation. Evolution of Queer Representation: Examine how makeup transcends societal myths, transforming into a professional representation beyond gender stereotypes. Keywords: Makeup, Queer Representation, Semiotics, Beauty Vlogger, Gender Neutrality

The Examination of Stuart Hall’s Postcolonial Perspective on Displacement and Identity Discontinuity in Fadia Faqir’s The Cry of the Dove (2007).

Displacement is a key concept in postcolonial Diaspora literature that interprets the transition from the motherland, native culture, traditions, and native language to a different setting. Such geographical, cultural and psychological transitions result in an identity crisis, fragmentation and discontinuity. The objective of this study is to investigate, in Fadia Faqir's The Cry of the Dove, the process of identity development amid displacement of a female Arab Muslim in a postcolonial setting. Using Stuart Hall's theory of Cultural Identity and Diaspora, this article applies a postmodern reading on the novel to discern how displacement affects the identity of the main protagonist Salma. Hence, Salma experiences a series of encounters following her transition from her original space to a new one that results in an identity crisis characterised by fragmentation, sense of alienation and uncertainty. In a postmodernist Stuart Hallian sense, Fadia Faqir’s female protagonist suffers from an existentialist, discontinuous identity characterized by skepticism, uncertainty, fragmentation and paradox, following a journey of physical and psychological displacement.

Indonesian Muslim Society's Reception of Sensation Language and Invitation to Polygamy on Social Media

Poligami Asyik Channel is one of the media used by Ustad Awan (UA) to socialize polygamy invitations. The language on this polygamous YouTube uses sensational language. Even though this invitation to polygamy is packaged in sensational language, it is still defeated by personal and interpersonal experiences that are discussed on social media and represented in stories from films and soap operas. This paper aims to map the forms of reception, the factors behind the reception and their impact on public discourse on polygamy law.This research is qualitative and based on primary and secondary data. Primary data was obtained from distributing questionnaires to participants in the Daurah Poligami online training (December 2022) and studies on the Poligami Asyik Channel (from December 1 to December 23, 2022). Data are sorted and classified based on Stuart Hall's reception theory. The stages of data processing started with the reduction of netizens' expressions /receptions in the comments column. The observation of data display is carried out in the form of a summary and synopsis based on reception expression patterns. The analysis follows an interpretation technique that starts with a restatement of the data followed by a description, ends with an interpretation of the dataThe results of the study show that invitations to polygamy using sensational language increase public rejection of polygamy. The public reception is through personal and interpersonal expressions that are discussed on social media and then represented in public entertainment media (soap operas and films). The difference in the reception then becomes a hybrid reception that further dramatizes polygamy law, so that it is not in line with Islamic law.

Political Representation of Disability in Eternals Movie: Between Providing Space or Reinforcing Subjugation

This research aims to reveal the meaning behind the representation of disability in the film Eternals using Stuart Hall's representation theory approach and Roland Barthes' semiotic method. Eternals first presented the figure of Makkari who is also a nuisance in the real world. The research results show that the representation of Makkari as a person with a disability is still shown as a marginal, incompetent figure, and only a supporting character in the film.

Analisis Resepsi Masyarakat Tentang Gaya Hidup Hedonisme Selebgram (Studi Netnografi Pada Followers Instagram Sisca Kohl)

Analisis Resepsi Masyarakat Tentang Gaya Hidup Hedonisme Selebgram (Studi Netnografi Pada Followers Instagram Sisca Kohl)

Representation of Parenting Based on Sharenting (Semiotic Analysis of Roland Barthes on the TikTok Account @IDAWIDA)

The development of digital technology has made the practice of sharenting popular among the public, including public figures and ordinary people. This phenomenon occurs because the ease and sophistication of technology allow them to quickly and easily share information. Sharenting refers to the act of sharing information about children on social media. This research aims to analyze the representation of sharenting-based parenting on the TikTok account @Idawida, which is the caregiver of celebrity child Gala Sky. In this study, Stuart Hall's theory of representation is used to understand the social and symbolic meanings in sharenting representations, while Roland Barthes' semiotic analysis method is used to analyze @Idawida's content for the past 6 months. The results of the analysis show that sharenting representations include video content of Idawida's interactions with Gala Sky, as well as elements such as captions, viewers, likes, and top comments. Connotations involve symbolic and social meanings, such as intimacy, harmony, popularity, and positive perceptions of Gala Sky by followers. However, there are also negative myths, such as unawareness about sharenting and unconscious exploitation. Additionally, the ideology found is the exploitation of Gala Sky's popularity for financial gain. Therefore, the recommendations from this research are to increase TikTok users' awareness of the implications of sharenting and develop policies that protect the privacy and interests of children on social media.