Halal Tourism Destination Research Articles

Determining intention to visit halal destinations from the perspective of the push-pull-mooring framework

PurposeThe rapid growth of halal tourism over the past decade has made it a lucrative market, with destinations competing for Muslim travellers. This study examines the factors influencing tourists' intention to visit halal tourism destinations in Indonesia, using the push-pull-mooring (PPM) model to understand this phenomenon.Design/methodology/approachData were collected using a self-administered questionnaire. A total of 328 usable responses were used to analyse the data. The proposed conceptual framework was tested using covariant-based structural equation modelling (CB-SEM).FindingsResults indicate that push, pull and mooring motives positively influence visit intention towards halal tourism destinations. Among these motives, novelty seeking, escapism, halal-friendly destination performance, halal attributes of the destination, religiosity and subjective norms were the most critical factors that improved visit intention. Furthermore, the moderating role of mooring factors was also established.Practical implicationsThe study makes several strategic suggestions for promoting halal tourism destinations. These include highlighting the destination’s halal index factor to attract Muslim tourists and develop the industry market.Originality/valueResearch in halal tourism is still emerging, and this study aims to enhance our understanding of Muslim travellers. Using the PPM framework, it provides valuable insights into Muslim tourists' intentions to visit halal destinations.

Penguatan Kewenangan BPJPH dalam Pengawasan Sertifikasi Halal di Sektor Pariwisata: Analisis Hukum Terhadap Implikasi Penundaan Kewajiban Sertifikasi Halal 2024-2026

This study explores the legal implications of the postponement of the halal certification requirement in Indonesia's tourism sector until 2026, focusing on strengthening the authority of the Halal Product Assurance Agency (BPJPH) in supervising and enforcing halal standards. This postponement creates significant challenges in the application of the Lex Superior Derogat Legi Inferiori principle and results in a legal vacuum (rechtsvacuum) that could undermine legal certainty. The study employs a descriptive approach with qualitative analysis involving in-depth interviews with BPJPH officials and constitutional law academics, as well as a review of documents related to halal regulations. The findings indicate that the postponement of halal certification negatively impacts regulatory compliance, damages Indonesia's image as a halal tourism destination, and necessitates strict legal measures to address the legal vacuum and strengthen BPJPH's authority. Practical recommendations are provided to enhance oversight and law enforcement to maintain the integrity of halal standards in Indonesia during this postponement period.

Analisis Pengaruh Religiusitas, Literasi Halal, dan Sikap Konsumtif Terhadap Preferensi Wisatawan pada Pariwisata Halal di Solok

The aim of this study is to evaluate the impact of three main factors: Religiousness, Halal Literacy, and Consumer Attitude on halal tourism preferences in Solok. The method employed in this research is Partial Least Square Structural Equation Modeling (SEM-PLS). The study involved 150 participants from various segments of society. The analysis results indicate that Halal Literacy significantly and positively contributes to consumer preferences in choosing halal tourism destinations. Conversely, Religiousness shows a negative influence on tourist preferences, suggesting that religious understanding does not always play a primary role in tourism decision-making. On the other hand, Consumer Attitude exhibits a significant positive impact on tourist preferences in Solok. These findings have significant implications for the halal tourism industry in Solok, highlighting the importance of halal literacy awareness and consumer attitudes towards halal products in enhancing the attractiveness of tourism destinations.

Implementation of Halal Industry Policy as A Support for Halal Tourism In Lombok

In recent years, Lombok has emerged as a leading halal tourist destination in Indonesia and globally, supported by halal policies aimed at attracting Muslim and local tourists. These policies, including the Regional Regulation of West Nusa Tenggara Province Number 2 of 2016 on Halal Tourism and Law Number 33 of 2014 on Halal Product Guarantee, have positively impacted the tourism industry. This study addresses three main questions: (1) How are halal industry policies implemented to support halal tourism in Lombok? (2) How has the halal industry developed to support this tourism? (3) What are the supporting and inhibiting factors in implementing these policies?. The research is descriptive with a qualitative approach, using primary data from interviews and secondary data from relevant documents. Purposive sampling was employed, targeting officials from the West Nusa Tenggara Provincial Tourism and Industry Offices, the Indonesian Ulema Council of West Nusa Tenggara, tourism business actors, MSMEs, foreign and domestic tourists, and local communities. Data collection involved interviews, observation, and documentation, with data analysis through reduction, collection, and summarization. The study finds that implementing halal industrial policies has increased Muslim tourist numbers and strengthened Lombok's image as a halal destination. However, challenges remain, such as developing specialized halal tourism areas according to regional regulations without disrupting conventional tourism, improving services, providing halal facilities, and offering education and training for industry players.

The influence of social media content on attitude, destination image and intention of female Muslim travelers to visit halal destinations: comparison between UGC and FGC

Purpose This study aims to investigate how user-generated content (UGC) and firm-generated content (FGC) in social media affect attitudes toward halal tourism destinations, destination image and visit intentions among female Muslim (Muslimah) travelers. It also examines the role of travel habits as the moderating variable. Design/methodology/approach This study adopts the Theory of Interpersonal Behavior (TIB) and the Theory of Planned Behavior (TPB) to explore the motivation of Muslimah travelers to visit halal destinations. The survey was completed by 284 Indonesian Muslimah respondents who had visited halal tourism destinations in Indonesia. The SEM-PLS statistical technique was used to verify the associations between variables. Findings This study’s findings offer valuable insights for both theoretical understanding and practical applications. They suggest that both UGC and FGC significantly predict attitudes toward halal tourism and destination image, thereby influencing the visiting intentions of Muslimah travelers. Although UGC does not directly influence visiting intentions, it does play a significant role in shaping visiting intentions through its mediating effect on attitudes toward halal tourism destinations. In addition, the results indicate that habit positively moderates the relationship between attitudes toward halal tourism and visiting intentions. Originality/value This research contributes uniquely and significantly in two aspects. First, it merges the TIB with the TPB to elucidate the decision-making process of Muslimah travelers when selecting halal destinations. This integration illuminates new insights into the intentions of Muslimah tourists. Second, this study examines the respective influences of UGC and FGC on the visiting intentions of Muslimah travelers to halal tourism destinations. By comparing UGC and FGC, the research provides valuable insights into the decision-making processes of Muslimah tourists. Given Indonesia’s status as home to the largest Muslim population globally, this study offers a novel perspective on the traveling behavior of Muslimahs and practical recommendations for the Indonesian tourism sector in the establishment and promotion of Muslim-friendly destinations within the country.

Gen-Z's Decision-Making: Impact of Attitudes, Knowledge, and Social Media on Halal Tourism Choices

Halal tourism in Indonesia continues to show significant growth; however, there is still a lack of research that deeply explores how various factors influence Generation Z's (Gen-Z) decisions when choosing halal tourism destinations, particularly in Riau Province. With its rich cultural heritage and history closely tied to Islamic teachings, Riau Province presents an intriguing potential for further study. The aim of this research is to analyze the influence of attitudes, knowledge, and social media on the decision-making of Gen-Z in the Riau Province when selecting tourism destinations that adhere to halal principles. This study employs a quantitative analysis method using the Structural Equation Model – Partial Least Square (SEM-PLS) technique. The analysis results conclude that each mentioned variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations in the Riau Province. The Attitude variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This explains that individuals' attitudes towards specific aspects related to halal tourism can influence the decision-making of Gen-Z in choosing those destinations. The Knowledge variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This indicates that tourists' knowledge level about halal tourism destinations positively contributes to their decision-making in selecting those destinations. The Social Media variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This illustrates that information or influence from social media plays a crucial role in tourists' decisions to choose halal tourism destinations. The government and tourism managers need to focus on awareness and education, strengthen social media management as an effective marketing tool, and enhance digital infrastructure. The concept of halal tourism and corresponding services, along with collaboration with local communities and religious leaders, are also key factors.

Halal Food, Religiosity, and Attitudes Toward Intention to Use Products and Services of Sharia-Compliant Hotels in Lombok, West Nusa Tenggara

This study was motivated by the limited research on tourist behavior towards Sharia-compliant hotels. Lombok Island was selected for this study due to its recognition as the premier halal tourism destination in Indonesia, showcasing significant advancements and attractions that cater to the needs of Muslim travelers. Its objective is to predict how halal food, religiosity, and the attitudes of Muslim tourists influence their intention to utilize products and services offered by Sharia-compliant hotels. Structural equation modeling was employed with a sample of 154 visitors to Sharia-compliant hotels on Lombok Island, namely Grand Legi Hotel, Lombok Plaza Hotel, Lombok Raya Hotel, Pratama Hotel, and Santika Hotel. The findings reveal that both halal food and religiosity exert positive influences on attitudes, subsequently enhancing the intention of Muslim tourists to use the products and services provided by Sharia-compliant hotels. We recommend that future research explore other variables influencing tourists' attitudes and intentions to use Sharia-compliant hotel products and services. Additionally, tourism policymakers should pay attention to the importance of halal food and beverages and the religiosity of tourists to enhance the overall quality of halal tourism.

Dampak Halal Certification, Dan Destination Brand Terhadap Behavioural Intention : Efek Mediasi Tourist Satisfaction

The aim of this research is to find out: the influence of halal certification on halal culinary on tourist satisfaction, the influence of halal certification on halal culinary on behavioral intention, the influence of destination brand on tourist satisfaction, the influence of tourist satisfaction on behavioral intention, the influence of halal certification on halal culinary on behavioral intention which is mediated by tourist satisfaction, the influence of destination brand on behavioral intention which is mediated by tourist satisfaction. The population in this study were tourists who visited halal tourist destination areas in West Sumatra, namely Padang City. A series of exploratory and confirmatory factor analyzes were used to assess the study constructs, unidimensionality, validity, and composite reliability. The number of samples for this research was 150 respondents. The data analysis technique used in testing this research hypothesis was the use of the Partial Least Square (PLS) program. Based on the research results, Halal Certificate has a significant effect on Behavioral Intention. Halal Certificate has no significant effect on Destination Satisfaction, Destination brand has a significant effect on Destination Satisfaction. Destination Satisfaction has a significant effect on Behavioral Intention. Halal certificate does not moderate the influence between halal certificate and behavioral intention. Meanwhile, destination brand influences behavioral intention which is moderated by destination satisfaction.

Land Reform Policy in Determining Abandoned Land for Halal Tourism Destination Management Based on Fiqh Siyasah

The government has established a policy of utilizing abandoned land to develop halal tourism. However, the critical question is whether this policy, based on siyasah fiqh, impacts Indonesia's economic development. The research analyzed land reform policies, which determine abandoned land for managing halal tourism destinations based on Fiqh siyasah. This study employed normative legal studies and secondary data. The research indicated that the use of abandoned land for halal tourism development is not grounded in Islamic jurisprudence, and it potentially violates the provisions of Article 27 paragraph (2) and Article 28D paragraph (1) of the 1945 Constitution of the Republic of Indonesia, leading to violations of human rights.

Tourist satisfaction toward halal tourism: the role of tourism governance and branding

PurposeThis study aims to examine the impact of halal tourism governance on halal tourist satisfaction by using halal tourism branding as a mediating role to increase tourist satisfaction.Design/methodology/approachData is obtained through a questionnaire completed by 400 tourists who have traveled to visit halal tourism destinations on Madurese Island. The collected research data is tested by using partial least squares structural equation modeling (PLS-SEM).FindingsThe study revealed that halal tourism governance has positive and significant impact on halal tourist satisfaction and halal tourism branding. The study also revealed that halal tourism branding has no positive and significant impact on halal tourist satisfaction because the community thinks that halal tourism branding is common and commonplace.Research limitations/implicationsThis research is on an Island-specific halal tourism destination, which means that the findings cannot be generalized to other geographical areas which have diverse cultures.Practical implicationsThe study provides insight into halal tourism and destination governance, which is important for marketers, the Ministry of Tourism and local tourism officials to support halal tourism.Originality/valueThis paper fills a gap by presenting the first comprehensive overview of halal tourism governance that enhances ongoing discussions in the halal tourism field.

The Development Strategy of Cross-Border Tourism as Halal Tourism in Sambas Regency

Tourism is a pivotal economic sector with significant development potential in Sambas Regency, West Kalimantan. The Aruk Cross-Border Tourism Festival serves as a strategic gateway for attracting foreign tourists to the region. This study aims to identify strategies for developing halal tourism through cross-border tourism at the Sebedang Lake in Sambas Regency. Employing a qualitative approach, data were collected through interviews and observations. The IFAS and EFAS analyses revealed opportunities rated at 2.100 and strengths at 2.179, which surpassed weaknesses rated at 1.089 and threats at 1.250. The recommended development strategy is the Strengths-Opportunities (SO) strategy, which involves leveraging the unique, pristine nature of Sebedang Lake as a tourist attraction, enhancing facilities, obtaining halal certification, and fostering cooperation with stakeholders. These measures can facilitate the transformation of Sebedang Lake into a premier halal tourism destination in Sambas Regency via a cross-border tourism program. The findings of this research are anticipated to significantly contribute to the advancement of halal tourism at Sebedang Lake.

Digital halal literacy and halal destination attribute as the antecedents of revisit intention

Purpose This paper aims to explore the influence of digital halal literacy and halal destination attributes on revisiting intention through satisfaction and trust as mediating variables. Design/methodology/approach The study collected data from 308 domestic tourists in Indonesia who visited urban tourist destinations using a Likert-scale questionnaire, conducted between June and July 2023, and analysed using PLS-SEM for comprehensive data collection. Findings Digital halal literacy and halal destination attributes significantly impact tourist satisfaction and trust, potentially leading to the desire to revisit previously visited destinations. The higher the digital halal literacy and halal destination attributes, the higher the satisfaction and trust of tourists towards these destinations, potentially resulting in their intention to revisit. Research limitations/implications This study focused on the Greater Bandung area in western Indonesia, a popular tourist destination. Future studies should explore the eastern region and its surroundings, as they do not differentiate between nature-based and man-made tourism. Practical implications The absence of information on halal tourism destinations hinders travellers' understanding and decision-making, particularly considering the preference for symbols as a means of communication, a crucial factor that destination managers must consider. Social implications Visual elements, such as symbols and signage, significantly influence tourist behaviour and experiences, leading to the decision to revisit the destination. Originality/value The integration of digital halal literacy and halal destination attributes offers a comprehensive understanding of halal tourism, particularly in terms of revisit intentions.

Strategi Pengembangan Pariwisata Halal Kota Medan dengan Mengoptimalkan Industri Kreatif

This research aims to determine the potential for halal tourism in the city of Medan, and look for creative industry development strategies that can be used in developing halal tourism in the city of Medan, especially in the Al-Mashun Grand Mosque Area. This research uses quantitative, qualitative descriptive analysis, and the analysis technique used is SWOT analysis. The research results show that the Al-Mashun Grand Mosque area is ready to become a halal tourist area in Medan. The Al-Mashun Grand Mosque area is supported by several creative industries such as culinary, fashion and malls which have complied with Halal tourism requirements such as the availability of a Halal Logo or certification, the availability of prayer and ablution rooms, clean toilets, appropriate waiter clothing. Strategy for product development in the area The Al-Mashun Grand Mosque is part of the awareness to maintain and maintain halal tourism. Even though the Al-Mashun Grand Mosque area is ready to become a halal tourist destination in Medan, it still needs support from the local government for halal certification because there are still restaurants and eating places in the area that do not have halal certification or logos and create halal tour packages to increase the number of tourists. Muslims to visit the Al-Mashun Grand Mosque area. The role of the community is also important in maintaining and maintaining the development of halal tourism in the Al-Mashun Grand Mosque area.

Analyzing Consumer Preferences in Selecting Halal Tourism Destination

Purpose: This paper examines consumer behavior, specifically the Indonesian society's preference for making halal tourism in the Riau region a tourism destination.Design/Method/Approach: The methodology applied in this research is quantitative with the SEM-PLS approach. Sampling was done using purposive sampling method. The number of respondents involved was 256 people with an age range of 16 to 55 years old. This study adopts variables based on the Theory of Planned Behavior, which identifies three exogenous latent variables (ɛ), namely Attitude, Subjective Norm, and Perceived Behavioral Control. Meanwhile, the endogenous latent variable (η) in this research is the Preference for Halal Tourism.Findings: The results of this study revealed that the perceived behavioral control variable has the largest, positive, and significant influence.Originality/Values: The implications of this research can assist in the development of the halal tourism industry in Indonesia, particularly in the Riau region. Industry players and stakeholders can take steps and policies to enhance aspects such as subjective norms and perceived behavioral control to meet tourists' preferences. Academics can also contribute to advancing digital literacy, research, and innovation in the halal industry, thereby making a significant contribution to the dynamic and innovative digital ecosystem within the halal value chain.

THE EFFECT OF PUSH & PULL FACTORS ON HALAL TOURISM ON THE MOTIVATION OF MALAYSIAN TOURIST TO INDONESIA USING RELIGIOSITY AS A MODELING VARIABLE

Based on the inbound country in the last five years, Timor Leste is in the top position for tourists entering Indonesia. Meanwhile, Malaysia, the neighboring country with the largest number of Muslims, occupies the second position. This condition is not necessarily due to Indonesia's potential to attract Muslims as a Halal Tourism destination. Aligned with the condition, based on BPS data & the Ministry of Tourism, in 2019 there were more than 15 million tourists coming to Indonesia, 22% of whom were Muslims. This number is less than Muslim tourists who come to neighboring countries such as Singapore, Malaysia, Thailand and Turkey. Therefore, in this study will be examined regarding Motivation and Intentions to Travel, especially for prospective Malaysian tourists to Indonesia. The independent variables in this study are Pull Factor Motivation (X1), Push Factor Motivation (X2) and Religiosity (X3). Religiosity (X3) is also a moderating variable in its effect on the motivation of Malaysian tourists to Indonesia. The dependent variable in this study is the Motivation of Malaysian Tourists (Y), which can be measured by various dimensions in the instrument of Indonesia as a tourist destination. The research results show that the push and pull factor do not have a direct influence on the motivation of Malaysian tourists but has an indirect effect on religiosity as a moderate variable. The religiosity variable with indicators of religious beliefs, principles and activities directly influences the motivation of Malaysian tourists to Indonesia. Based on the research result, religiosity influences the motivation of Malaysian tourists to come to Indonesia. For this reason, the Government needs to consider aspects of religiosity in the promotion strategy and services for foreign tourists, especially Malaysian tourists.

Halal tourism and ChatGPT: an overview of current trends and future research directions

Purpose The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research conducted regarding ChatGPT’s revolutionary impact on the tourism industry, the use of such an artificial intelligence (AI) tool in halal tourism needs more attention. This study aims to provide a comprehensive an overview of using ChatGPT in the tourism industry, specifically in halal tourism, and offer an agenda for further essential research questions exploration. Design/methodology/approach Through the intensive examination of the tourism literature dealing with AI and halal tourism, this review identifies the implications related to the use of ChatGPT for Muslim travelers and future trends in halal tourism. Findings This paper identified the possible utilization of ChatGPT in assisting Muslim travelers across various stages of their journey, encompassing pre-trip, staying and post-trip phases. Subsequently, this paper identified the opportunities and challenges associated with implementing ChatGPT in the context of halal tourism. Finally, the paper delves into potential avenues for future research. Practical implications The findings serve as crucial implications, contributing to the theory of halal tourism development and the applications of ChatGPT in halal tourism. Originality/value This paper provides essential foundational knowledge for upcoming research on halal tourism theory, ChatGPT and the development of halal tourism sector.

Halal Tourism Destination Development Strategy Based on Jambi Local Wisdom Seberang City as a Pioneer of Jambi City Halal Tourism Destinations

This study aims to analyze problems and formulate and strategize in the development of halal tourism destinations rooted in local wisdom in Jambi Seberang City. The research method used is a combination of qualitative and quantitative approaches. The specific methodology applied is the Analytic Network Process (ANP), which is implemented through Super Decision software. ANP was chosen for its ability to set priorities in the context of decision making. The results obtained from this study show that the main issue faced is related to government participation. The priority strategies identified include the formation of synergies between various interested parties, increasing government commitment in supporting the development of halal tourism, developing a structured halal tourism development concept, and improving the quality of human resources. Through this research, it is expected to be a source and basis for planning the development of halal tourism in Jamb, especially in Jambi Kota Seberang.

Halal Tourism in West Sumatera: a Bibliometric Study

West sumatera is a halal tourism destination in Indonesia. It was acknowledged by Global Muslim Travel Index in 2016. All stakeholders have given more intention to this halal tourism. Beyond the strengthening district regulation on it, the studies on halal tourism in West Sumatera have been increasing every year. This study aims to map the research about halal tourism in West Sumatera. Bibliometric approach was conducted to map the different studies on this topic. By using Publich or Perish, the data were taken from Google Scholar database. Several keywords were used to do it, i.e. halal tourism in West Sumatera, Islamic tourism in West Sumatera, wisata halal di Sumatera Barat and wisata Sariah di Sumatera Barat. The metadata were described by tables and graphs. Again it is also visualized by VOSViewer to find the research cluster on the topic and trend of relationship among the keywords. The study found that the research on Islamic tourism in West Sumatera is still limited. It only found 35 journal articles or proceeding in tens of years. The theme is also limited on description of the opportunity and challenges and stakeholders perception about Islamic tourism in West Sumatera.

Encouraging Religion and Sustainable Tourism as a Conception of Indonesian Halal Tourism Development

Objective: This study aims to explore and analyse the development of halal tourism in Indonesia, focusing on the synergy between religion and sustainable tourism. The aim is to understand how religion and sustainable tourism principles can support the growth of halal tourism and its potential economic and social benefits. Theoretical Framework: The study draws on halal tourism, religion, and sustainable tourism. It examines how religion can provide a moral and ethical foundation for halal tourism practices and how sustainable tourism principles, including nature and cultural conservation, can be integrated into the development of halal tourism. Method: Qualitative methods are employed in this study, including interviews and observations. Informants from religious institutions, tourism organisations, and local communities are selected to gather insights and perspectives on the development of halal tourism in Indonesia. Results and Conclusion: The study's findings highlight the importance of the synergy between religion and sustainable tourism in the development of halal tourism in Indonesia. Religion provides guidance and direction for halal practices. The development of halal tourism based on this concept can bring economic opportunities, improve the quality of tourism services, and strengthen Indonesia's position as a leading halal tourism destination. Implications: The study's findings affect policymakers, tourism organizations, and local communities. They emphasise the need for supportive policies and collaborations to promote and implement sustainable halal tourism practices. Novelty: This study contributes to the existing literature on halal tourism by examining the synergy between religion and sustainable tourism in the context of Indonesia.

Collaboration Model in the Development of Halal Tourism in Indonesia: Case Study in Batam City, Riau Islands Province

Halal tourism as a new phenomenon in the tourism industry continues to grow along with the increasing number of Muslim tourists throughout the world, in developing halal tourism in Indonesia (case study in Batam City). The research method was carried out using a qualitative descriptive approach, with the technique of determining informants purposively, with the Head of the Department of Tourism and Culture as the Key Informant. The findings show that the collaborative model for developing halal tourism in the city of Batam is PENTAHELIX, where there are five helixes/elements involved, namely government, private sector, community, academics, and mass media. With the collaboration between actors/helix still not being optimal, it creates obstacles in efforts to promote halal tourism. Apart from that it was also found that there is still low human resource competency, there are no regulations governing it, and the lack of business actors managing halal logos. Therefore, the recommendations given are to increase cooperation between actors, increase socialization about halal logos, and increase HR competency. The government’s role in this matter is an important key to promoting and developing halal tourism in the city of Batam, considering that Batam city is one of the cities in the Riau Islands province which is one of the provinces that has become a leading halal tourism destination in Indonesia.
 Keywords: model, collaboration, development, halal tourism