Halal Cosmetics Research Articles

Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context.

The role of religiosity and brand perception in the brand preference for halal cosmetics: a case study of family-owned Islamic cosmetic business

The role of religiosity and brand perception in the brand preference for halal cosmetics: a case study of family-owned Islamic cosmetic business

Islamic Marketing on Halal Cosmetics: From the Perspective of Motivational Emotion of Peer Pressure on Customer Retention

Islamic Marketing on Halal Cosmetics: From the Perspective of Motivational Emotion of Peer Pressure on Customer Retention

Metadiscourse Markers in Indonesian Halal Cosmetics Advertising: A Multimodal Analysis

Metadiscourse Markers in Indonesian Halal Cosmetics Advertising: A Multimodal Analysis

WHY DO PEOPLE PURCHASE HALAL COSMETICS? AN INTEGRATED MODEL IN SAUDI ARABIA

INTRODUCTION:The word Halal (ProQuest: ... denotes non-US-ASCII text omitted.) is defined as permissible, or lawful, in accordance to Islamic values. On the other hand, Haram means forbidden or prohibited (Alserhan, 2010; Wilson & Liu, 2010). Halal and Haram are clearly identified in the Islamic law via Quran and Hadith (acts of Prophet Mohammed peace be upon him) in regards to all types of products such as pharmaceutical, cosmetics, finance, investments and toiletries and behaviours. Accordingly, Muslims should be capable of recognising by themselves what is Halal and Haram. Haram acts, or consumption of alcohol, is regarded as a sin in Islamic law, which without repentance will be punished either during current life, or in the life thereafter, psychologically or physically. According to DEW research centre reports, the total Muslim adherents around the world is nearly 1.7 billion which makes up 23.4 per cent of the world's population and this is anticipated to rise to 27.5 per cent of the global population by 2030. Currently the Halal market is approximately $1.62 trillion per year and anticipated to rise up to $2.47 trillion by 2018. The Halal cosmetics market represent 7 per cent of global market with $54 billion, and is expected to reach $80 billion with 6.8% growth during the period of 2014 - 2020 (REUTER & DinarStandard, 2015). Despite reasonable market share for Halal cosmetics, the absence of Halal cosmetics and personal care still remains. In addition, Muslim consumers are largely forced to consume non-Halal cosmetics manufactured by non-Muslim manufacturers, which is expected to be non-Halal compliant components (Abd Rahman, Asrarhaghighi, & Ab Rahman, 2015). As argued by Mukhtar and Mohsin Butt (2012), cosmetics and personal care products have gained increased interest among Islamic marketing scholars due to the fact that most of the global brands include elements obtained from pork as stabilizers causing excessive levels of distrust regarding these brands amongst Muslim consumers who pursue use halal cosmetics and personal care.Although former studies related to Halal marketing were limited, Islamic compliant food and services, revealed that Halal products' consumers are highly loyal to halal brand. Thus their purchasing behaviour would not greatly be affected by economical changes. The high quality halal products usually provided, due to its compliance to Islamic values is increasingly attracting more non-Muslims consumers also (Alam & Sayuti, 2011; Lada, Tanakinjal, & Amin, 2009; Tieman & Ghazali, 2013). Halal products' increasing attractiveness can be related to religious commitment and beliefs that those products are healthier, cleaner and tastier (Lada et al., 2009). The importance of this study has emerged from the fact that Halal cosmetic market though it is a very promising market, according to previous figures, is suffering from a critical dearth of both theoretical and practical knowledge. Additionally, due to the fact that the majority of former studies related to halal products were conducted in one single Muslim community 'Malaysia', as a result, Muslim consumers' behaviour might differ from another Muslim community due to economical, demographical, and cultural value differences (Abd Rahman et al., 2015). The most prior study related to Halal cosmetics suffered from strong limitations, such as lack of cross-Muslim nations' generalisability of their findings due to their relatively small sample size of which the participants' majority fall within one social class criteria i.e., 'low-income level', or are drawn from a single Muslim country. In addition, based on the small sample size, the results are considered biased (Abd Rahman et al., 2015; Alam & Sayuti, 2011; Lada et al., 2009).This study contributes to the existing literature in such a manner: Firstly, it offers an understanding of Muslims' consumption behaviour towards Halal cosmetics and personal care. …

Halal certification organizations in the United Kingdom

PurposeThe aim of this paper is to investigate the role that halal certification organisations (HCOs) play in the UK in assuring quality in halal cosmetics.Design/methodology/approachThe study evaluates whether halal certification assures the quality of halal cosmetic products. This research evaluated the quality assurance systems of major UK HCOs, using a hypothetical product as a test vehicle. The investigation considered whether these organisations differ in their definition of “halal” and “halal cosmetics” and also considered how effectively their certification signals quality assurance.FindingsThe study indicated that there is a failure to adopt holistic halal terminology which implies that within the UK halal cosmetics industry, manufacturers may not be working within agreed standards for halal product integrity.Research limitations/implicationsThis study focussed on UK certification for halal cosmetics by three HCOs and disregarded other forms of halal businesses. The literature review is based solely on literature available in the English language. The study lacks generalisability, as only one hypothetical product was tested; therefore, it was not possible to reach an understanding of all the costs involved in UK HCO certification.Practical implicationsThis study undertook a comprehensive literature review on halal certification to produce a comparison of halal sanctioning laws, certification processes and the level of supply chain verification by UK HCOs.Originality/valueThis study adds value to the knowledge on UK halal certification.

Brand management in religious markets: the brand personality dimensionality of Islamic professional sports

With around one and a half billion Muslim market consumers highly concerned regarding their religious values during the process of purchasing products, it is shocking that there is very little consideration to 'Muslimspurchasing behaviour'. This study takes into account the establishment of the theory, TPB and the diffusion of innovation theory. Therefore, an integrated model which determines the antecedents of intention to purchase Halal cosmetics religiosity, subjective norms, perceived behavioural control, relative advantages, attitudes and awareness's was established. A questionnaire was made use of and 368 respondents supported the hypotheses proposed by this study; inclusive of the fact that more Islamic compliant cosmetics are likely to be favoured as well as purchased by Muslim consumers. In addition, the more religious the consumers, the more they tend to purchase Halal cosmetics as way of satisfying their religious values. Lastly, the constructs of subjective norms (such as; awareness, relative advantages, perceived behavioural control, and attitude to name but a few) are observed to be positive and significant in relation to the purchasing behaviour of Halal cosmetics. Accordingly, cosmetics firms that are targeting Muslim markets are advised to design their marketing activities based on a behavioural perspective which enhances and advantages social expectations, awareness and Islamic compliance, which would then in turn enhance their competitive advantage.

Brand management in religious markets: the brand personality dimensionality of Islamic professional sports

With around one and a half billion Muslim market consumers highly concerned regarding their religious values during the process of purchasing products, it is shocking that there is very little consideration to 'Muslimspurchasing behaviour'. This study takes into account the establishment of the theory, TPB and the diffusion of innovation theory. Therefore, an integrated model which determines the antecedents of intention to purchase Halal cosmetics religiosity, subjective norms, perceived behavioural control, relative advantages, attitudes and awareness's was established. A questionnaire was made use of and 368 respondents supported the hypotheses proposed by this study; inclusive of the fact that more Islamic compliant cosmetics are likely to be favoured as well as purchased by Muslim consumers. In addition, the more religious the consumers, the more they tend to purchase Halal cosmetics as way of satisfying their religious values. Lastly, the constructs of subjective norms (such as; awareness, relative advantages, perceived behavioural control, and attitude to name but a few) are observed to be positive and significant in relation to the purchasing behaviour of Halal cosmetics. Accordingly, cosmetics firms that are targeting Muslim markets are advised to design their marketing activities based on a behavioural perspective which enhances and advantages social expectations, awareness and Islamic compliance, which would then in turn enhance their competitive advantage.

Consumer Demand on Halal Cosmetics and Personal Care Products in Indonesia

This research aims to analyze the influential factors involved in Moslem consumers’ decision to purchase halal cosmetics and personal care products in Indonesia by using the Theory of Planned Behavior. 100 questionnaires were analyzed using Structural Equation Modeling, collected from respondents of female consumers who purchased Wardah cosmetics and personal care products in South Jakarta and South Tangerang. The findings show that attitude, subjective norm, perceived behavioral control and purchase intention are positively related to the consumers’ decision to purchase halal cosmetics and personal care products. By addressing the consumers’ traits that can predict halal cosmetics and personal care products necessity, marketers could generate proper marketing strategies to validate consumers’ demand which in turn will stimulate the growth of halal products industry in Indonesia. DOI: 10.15408/aiq.v9i1.1867

Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products

Objective - Retailers today have acknowledged that incorporating great customer emotionproduct relationship can lead to total customer retention. In this paper an overview of the existing literature on customer emotion is provided before it is examined for the creation of customer emotion product relationship from a holistic perspective. Methodology/Technique - A conceptual model which discusses the determinants of customer emotion towards Halal cosmetic products is provided. This is then followed by taking an explicit dynamic view of the importance of the retail service quality and Halal advertising, factors that can influence customer emotion and customer retention. Data collection was based on 414 sets of questionnaires which were distributed to Malaysian consumers. The PLS-SEM analysis was used to identify the relationships between retail service quality and Halal advertising, customer emotion and customer retention. Findings – Relations were found between retail service quality, customer emotion product relationship and customer retention of Malaysian customers for Halal cosmetic products. Novelty - The findings of this study provided some insights to managers in future strategy planning by identifying the important factors affecting customer emotion product relationship and customer retention. Type of Paper - Empirical Keywords: Halal Cosmetics; Retail Service Quality; Halal Advertising; Customer Emotion Product Relationship; Customer Retention JEL Classification: M11, M31.

Halal Cosmetics Adoption Among Young Muslim Consumers in Malaysia: Religiosity Concern

Halal Cosmetics Adoption Among Young Muslim Consumers in Malaysia: Religiosity Concern

Halal Cosmetics and Personal Care : In Trend (Kuala Lumpur, 16 February 2016)

The one-day forum on “Halal Cosmetics and Personal Care: In Trend” was organised by the Halal Development Corporation (HDC) on 16 February 2016 at KLCC Convention Centre, Kuala Lumpur. The forum started with the networking and exhibition session which was attended by prominent brand names in the Halal cosmetics and personal care industry, namely Clara International Beauty Group, Mazaya Divine Beauty, Al-Meswak Mu’min Sdn Bhd, Simply Siti, Sendayu Tinggi and Forest Secrets.

MEANING OF BEAUTY ON TELEVISION ADVERTISING OF COSMETICS WITH HALAL LABEL (A CASE STUDY: MAZAYA DIVINE BEAUTY

Indonesia is a country that majority Moeslem. About product consumption, Indonesian use halal concept. Mazaya is a halal cosmetic that made from safe fabrics. To persuade their audience, Mazaya campaign it product through television advertisement. As halal cosmetic ad, Mazaya shows unique beauty concept that differ from another cosmetic ad. Mazaya appearing three of brand ambassador that using veil. The purpose of this research is to identify beauty meaning in Mazaya ad. According to the explanation before, this research focuses on beauty aspect. This research use qualitative approach to identify semiotic structure Mazaya ad. Analysis technique in this research used Roland Barthes semiotic analysis to analyze elements of semiotic included signifier & signified, denotation & connotation and myth & ideology. Keyword: beauty , meaning, advertisement, halal cosmetic

A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction

Abstract Today, Halal is not simply a religious issue rather it is an opportunity to increase sale and acquire competitive advantage. Concerning its importance, this conceptual paper explores the relationship between perceived value and customer satisfaction for Halal cosmetics products by expanding the Theory of Consumption Value (TCV). This study applies the consumption value model as the basic framework, which includes the functional value, the social value, the emotional value, the epistemic value and the conditional value. This paper proposes brand value as a new value dimension to the original framework. There is a need to investigate the value dimensions identified in greater depth and to operationalise these dimensions so that the key relationships that can better explain consumers’ choices and reactions can be established.

The Commodification of Islam?: A Critical Discourse Analysis of Halal Cosmetics Brands

The Commodification of Islam?: A Critical Discourse Analysis of Halal Cosmetics Brands

The Veracious Construal of Halal Cosmetic Products and its Relation to Taharah (Cleanliness) and Nadhafah (Hygiene and Sanitation) in Islam

Cosmeticology is the science of cosmetics and related products; hence, cosmetic refers to any preparation applied to any parts of the human body with the intention of beautification, enhancing its performance, or appraising its functions. Therefore, cosmetic is directly related to the physical and emotional health as well as conditions of human skin and body. While the experience and the knowledge of the cosmeticologists and dermatologists are vital in cosmetic use and its production, it is equally imperative to evaluate cosmetic products from the perspective of human life and values. Thus, cosmetic activities are related to our faith, dignity and spirituality as the halalness, hygiene and purity of what is consumed are part of human values. The objective of this research is to provide accurate conception of halal cosmetic products as well as to redefine the idea of cleanliness in line with the current circumstances of human economic activities. On the theoretical concept of the research, the theoretical apparatus of this paper is to link taharah (cleanliness) to nadhafah (hygiene and sanitation) so as to present taharah as part of both physical and spiritual aspects of the human. It is unfortunate that in the current conception of a Muslim taharah is presented as it has to do with religiosity and place of worship; this conception of taharah eliminates the concepts of nadhafah (hygiene and sanitation). The idea is that if one is wearing the same dress for five conservative days without a contact of filth (najis) it is considered in Islam tahir (clean). On the contrary, the paper suggests that if something lacks hygiene i. e. it smells or tastes bad or hazardous, be it place, dress or food it automatically becomes unhygienic to human and subsequently should be considered harmful regardless of whether or not it had any contact with filth (najis). Therefore, both taharah and nadhafah are directly related to halal.The research refers to the original sources of Islam including the Qur’an and the Hadith of the Prophet. Research questions include what is the constituent of halal and taharah (cleanliness) in relation to cosmetic products? To accomplish this research, library based methodology will be employed. With this methodology we will evaluate the available resources to determine the corollary of the issue at hand. The significance of this research lies in the fact that it reevaluates the quasi-laws of Islam which govern cosmetic products and its relevance to heath, hygiene and faith. The researcher is of the opinion that, this work will help the industry players, individuals and business communities. DOI: 10.5901/mjss.2015.v6n6s1p266

Raising Halal Cosmetic Awareness among the respective Consumers

At the present time Muslims comprise one of the biggest world markets with a value of billions of dollars on Halal products in the Islamic markets and same value for cosmetics consumption in Middle East. The new term of Halal cosmetics has born in recent years, but in some Islamic countries, most of Muslim people are still unfamiliar with it and believe that the term Halal is just used for food products not for cosmetics and health care products. Therefore, the development of these products in Islamic markets cannot be attached to the reality unless measures are taken in order to raise the Muslims awareness about these products and its advantages. This important issue needs many steps and much effort. Determining Halal cosmetics knowledge level of cosmetics consumers and sellers of these products, and finding the responsible people or organizations for introducing and promoting these products to the Muslim people in Islamic countries from consumers and sellers viewpoints is the goal of this study.

Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention

Purpose– The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a Halal product. Despite the importance of the Halal cosmetic market for both producers and consumers, the existing literature focusses on Halal food products, and only a limited number of studies exist about Halal cosmetic products. This study assesses the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products. This study also investigates the existence of differences between consumers’ attitudes towards Halal cosmetics and Halal food products.Design/methodology/approach– This study used a self-administrated questionnaire with closed-ended questions. The questionnaire was distributed using non-probability convenience sampling. At the end of data collection period, a total of 110 usable questionnaires from Muslim respondents over the age of 18 years old were used for further analysis. To assess the relationship between knowledge, religiosity, attitude and intention, a structural equation modeling technique was used. And to investigate the difference between attitude and intention for Halal cosmetic and Halal food products, the pair samplet-test were applied.Findings– The findings of the study show that the relationship between knowledge and attitude is insignificant, but there is a significant positive relationship between religiosity and attitude. From the lens of theory of reasoned action (TRA), this study indicates that there is a positive relationship between attitude and intention to choose Halal cosmetic products. This study also found a significant difference between consumers’ attitudes towards Halal cosmetics and attitudes towards Halal food products, as well as consumers’ intentions to choose Halal cosmetics and intentions to choose Halal food products among Malaysian consumers. Moreover, the results indicate that Malaysian consumers have more positive attitudes and intentions towards Halal food products than towards Halal cosmetic products.Research limitations/implications– Because the sample of the study is limited to consumers from one country (Malaysia), it is suggested that the future studies choose their samples from consumers in different countries.Practical implications– The results of the study give implication to firms competing in the cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products. Also, as the relationship between attitude and intention to choose Halal cosmetics is similar to the relationship for Halal foods, marketers may try similar ways to promote both the products. However, the attitude and intention to choose Halal cosmetics is still lower than Halal foods.Social implications– The result of this study provides an insight for the Malaysian consumers to realize whether knowledge and religiosity have any relationship towards consumers’ attitudes towards Halal cosmetic products. The results also provide information to consumers that they are more likely to have stronger attitudes towards Halal food products than the cosmetic products. This study will be significant to the consumers, the importer and exporter, the producer and marketer and the researcher as well as the government.Originality/value– This study is the first study which has assessed the antecedents and consequence of consumers’ attitude towards Halal cosmetic products in one model. Moreover, this research is among the first attempts to investigate the significant difference in Malaysian consumers’ attitude and intention between Halal cosmetic and food products.

Building holistic brands: an exploratory study of Halal cosmetics

Purpose – Branding in faith-based consumer markets, in which marketing practices, religion, and consumption intersect, is largely unexplored. The purpose of this paper is to investigate how brands integrate religious concerns into their strategies through Halal branding. The central logic of authors’ view is that branding applied in a particular consumer market (i.e., Muslim) could enrich dominant (Western) branding theory. Design/methodology/approach – Although challenging, qualitative research offers a valuable lens in international marketing research in allowing researchers to study organizations and contexts in their natural settings, enabling a more holistic approach, instead of imposing one’s culturally informed pre-conceptions (Boyacigiller and Adler, 1991). In this regard, a multiple case study approach considering Halal cosmetic brands is used. A replication logic is applied in interpreting the data. Findings – Holistic branding is a broader concept than what mainstream theory acknowledges; brand attributes go beyond the functional and emotional, offering insights into a spiritual dimension. The proposed model identifies attributes that reflect the brand’s worldview and contribute to holistic branding: spiritual ethos and belief system, sustainable and eco-ethical philosophy, wholesomeness and inclusiveness. Research limitations/implications – This exploratory research represents the initial step for faith-based/Halal branding; the discussion is confined to the cases under study. The results are not conclusive and require further empirical research to validate their broader applicability. Practical implications – The study highlights the need for a comprehensive approach to branding of faith-based products. The Halal market (cosmetics and toiletries) may be attractive to companies that seek to widely develop products targeting faith-based Muslim consumer markets. Originality/value – The study contributes to an area of growing concern from an academic point of view (i.e. Halal branding) by proposing to add a spiritual dimension to holistic branding. Several questions remain and should stimulate further research. Hence, researchers would be able to understand more clearly the meaning of the religious environment and the impact that environmental forces are likely to exert on business decisions.

Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products

Muslim populations increasing throughout the world, the awareness on consuming Halal also goes in the same parallel trend. Halal now extends to other areas other than food, such as cosmetics, personal care products, toiletries, fragrance, and skincare products. Malaysia has developed Malaysian Standard MS 2200: Part 1: 2008 as guidelines for Halal cosmetics and personal care industry. Thus, this research paper aims to identify the factors that influence the awareness and perception of Muslim consumers on Halal cosmetics and personal care products. The research also aims to confirm whether the identified variables are significant to the awareness and perception of Muslim consumers on Halal cosmetics and personal care products. The sample of the research consisted of 236 government servants in the state of Selangor. The data are collected through questionnaire and analysed using descriptive analysis and inferential analysis such as correlation and multiple regression analysis. The result of the study revealed that the three factors; Advertising (X1), Knowledge (X2) and Attitude (X3) which all are significant.