In the early modern period, from the 14th-16th century, the textile and clothing production industry was a significant economic contributor in Florence. The Florentine fashion industry's success became evident in the city's fashion exports, which were sought-after globally, providing employment opportunities for many of its residents which were dominated mainly by a thriving textile and clothing market, eventually dividing the society into guilds which were determined by class, employment role and economic status. This essay will describe how the Florence textile and clothing market’s economy functioned and was heavily influenced by different geographical allies, how the city's strategic location in central Italy made it an essential trading centre which helped establish the city's reputation as a throbbing fashionable destination which proved to be an essential driver of the city's economic and cultural growth eventually shaping the city's fashion scenario. which distributed its wealth and fashionable social dignity unevenly amongst its citizens, manipulating the entire citizenry of Florence to be involved in the larger fashion scenario of the city voluntarily or unknowingly, eventually making the city the first fashionable city in Europe. Finally, it will conclude the most important feature that contributed to making Florence the most fashionable city in Europe.