The technological advancement and reduced tariff have propelled the growth of mobile services in India. In the last ten years, the industry has made rapid growth in terms of subscriber base. Today, cell phones have become indispensable for people and moved beyond their fundamental role of communication. The Indian Mobile Service Provider (MSP) segment is overcrowded, customers have many choices of MSPs. nowadays, customers have become smarter and rational and consider various determinant factors before choosing an MSP. Hence, it is really important and beneficial for the marketers of MSPs to understand and analyze the choice making process of customers. As a result of its importance numerous determinants need to be considered when choosing mobile service provider. This study focused on determining factors and social influencers impacting consumer choice of mobile service provider. This study evaluated the significance of Connectivity/Geographical coverage, Service price, Promotion and customer handling. It, also, investigates the impact of social factors as a motivator pertaining to the choice of mobile service provider. The study was a sample survey of a cross section of mobile phone users. Data was collected with an adapted questionnaire distributed to 150 users using convenience sampling technique. The study found out that consumer decisions were impacted by determinants as Broad network coverage, Call quality, Service price, Brand penetration & offer schemes and Customer relationship. As a way of recommendation, it is important for a company to understand how customers define efficiency. The study recommends that in order to be competitively edged and to increase their market share, there is need to invest heavily in infrastructure and technological advancements that leads to improved coverage, reduce congestion,better call quality and have cheaper rates. Also, they should focus on customer as one important asset and brand image to be a leader.