Commercial farming of polychaetes used as baits in recreational fishing and feed supplements for aquaculture has been regrettably limited to a few species. The rearing conditions and diet that optimize the survival and growth remain largely unknown for most species. This study aimed at improving the current knowledge on the rearing of the large bivalve-feeder polychaete Halla parthenopeia, one of the most appreciated and expensive baits by Mediterranean fishermen. We set up a laboratory rearing system for H. parthenopeia to address several management procedures and solutions aimed at improving the rearing method that has been employed so far. We also provide a detailed reconstruction of feeding behaviour and prey preferences which were unknown for the Mediterranean populations. Finally, we assessed growth when fed on commercial, intact clams or artificially opened clams. The latter fed has been never tested in previous studies on Halla species and simulates commercial waste clams, a potential low-cost resource for polychaete maintenance. The setting up of a grow-out system based on single worms maintained in small PET containers on the bottom of recirculating aquaria permitted the non-stressful manipulation of H. parthenopeia and an easy management of the aquarium system. We observed that polychaetes consumed both C. gallina and R. philippinarum, showing a nocturnal foraging behaviour consisting in three phases: searching, handling, and feeding. The duration of handling + feeding period (1–4 h) depended on bivalve size. Offering intact R. philippinarum clam, a significant positive correlation between the predator and prey size occurred i.e. the smaller the predator, the smaller the prey-size selected, probably because less time and energy were required for handling. The same behaviour was observed also for the congeneric Halla okudai and in H. parthenopeia from the Suez Canal. Polychaetes preferred feeding on open clams than intact clams, independently from clam and worm size. An increase in the daily predation rate (up to 300%) and growth increment (up to 250%) was found for H. parthenopeia feeding on open clam, maybe for the lack of energetic cost for prey handling. These results suggest that an indoor small-scale production of H. parthenopeia fed with waste clams could meet the demand of the angling community and support further biotechnological applications of this polychaete.