Despite growing global concern about the climate crisis and the unpredictable changes in environmental, social, and economic circumstances, there is a significant research gap in understanding internal stakeholders' perspectives on ESG practices in the airline industry. Existing research focuses primarily on the impact of airline ESG management on external stakeholders and financial performance, with little empirical research exploring internal perspectives, particularly among low-cost carriers. The goal of this research is to fill that gap by investigating the impact of ESG attributions perceived by internal stakeholders, such as cabin crew, ground staff, flight crew, and aircraft maintenance personnel, on ESG authenticity, organizational commitment, and organizational loyalty in the context of a low-cost carrier. From February 23 to March 31, 2023, an online survey was conducted with 160 respondents from low-cost carriers. According to the findings, values-driven, strategic-driven, and egoistic-driven attributions have no influence on ESG authenticity. Stakeholder-driven attributions, on the other hand, have a significant impact on ESG authenticity and have a positive influence on organizational commitment and loyalty. This study contributes theoretically to the understanding of internal stakeholders' perceptions of ESG attributions in low-cost carriers. Furthermore, it offers practical implications by emphasizing which attributions should be emphasized in order to foster authenticity among airline employees, resulting in increased organizational commitment and loyalty. This study emphasizes the importance of stakeholder-driven attributions not only for stakeholders such as investors and customers, but also for the workforce, emphasizing their importance in the ESG management of low-cost carriers.
Read full abstract