Green Purchase Behavior Research Articles

The Effect of Green Marketing Strategies on Green Purchasing Behavior According to the Mediating Role of Environmental Attitudes

In this research, the impact of green marketing strategies on green purchasing behavior was investigated with regard to the mediating role of environmental attitudes. This research is applied in terms of purpose and descriptive survey. The statistical population of this research was formed by customers of organic products in Tehran city, based on Cochran's formula, 385 people were selected as a sample. A standard questionnaire was used to collect information in this research, and its validity and reliability were confirmed. In this research, partial least squares method and smartPLS software were used for data analysis. The results of this research showed that green marketing strategies have a positive and significant effect on green buying behavior. Also, environmental attitudes mediate this relationship.

What affects the consumers' green purchasing behaviour A Study from an emerging market

What affects the consumers' green purchasing behaviour A Study from an emerging market

Perceived consumer effectiveness, eco-knowledge and green purchase behaviour: a study on environment friendly and energy efficient electronic products market

Perceived consumer effectiveness, eco-knowledge and green purchase behaviour: a study on environment friendly and energy efficient electronic products market

What are the factors influencing green purchase behaviour in the 21st century A systematic literature review of two decades

What are the factors influencing green purchase behaviour in the 21st century A systematic literature review of two decades

Sustainable Consumption Models for Customers: Investigating the Significant Antecedents of Green Purchase Behavior from the Perspective of Information Asymmetry, Perceived Risk and Value with Mediating Role of Green Trust

Sustainable Consumption Models for Customers: Investigating the Significant Antecedents of Green Purchase Behavior from the Perspective of Information Asymmetry, Perceived Risk and Value with Mediating Role of Green Trust

Exploring the relationship between Maslows needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach

Exploring the relationship between Maslows needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach

Odnos između društvenog uzroka, očuvanja životne sredine i stava prema životnoj sredini, ka promovisanju ponašanja zelene kupovine

Irresponsible and imprudent usage of natural resources has presented a significant threat to the environment and its resources, contaminating them, and impeding their development. To mitigate this effect, responsible policies and practices must be adopted and implemented. One of the most successful strategies is to reduce our reliance on conventional items and replace them with green alternatives. However, insufficient information and expertise among consumers hamper their efforts to promote green products. Thus, it is critical to understand the factors influencing consumers' behavior and intentions toward green products to increase their acceptance. The purpose of the study is to learn more about how caring about the environment, having a desire to make a positive impact, and having a positive attitude towards the environment can help encourage people to buy ecofriendly products. 549 responses were collected using Google form from India, China, Sri Lanka, Bangladesh, and Pakistan. Structural Equation Modelling was used to test the forming assumptions. It was found that the study supports the hypotheses and the constructs of social issues, environmental conservation, and mindset, are significantly associated with the green buying behavior of the consumers. Additionally, it was found that environmental attitude should be further integrated to reinforce these relationships.

Factors Affecting Green Purchase Behavior of AMDK Aqua Life on College Student Consumers in Surakarta City

The fundamental accomplishment of the Sustainable Packaging Coalition (SPC) concept is to replace unnecessary plastics used in the packaging and towards a green packaged product concept that is sustainable and environmentally friendly. Aqua Life's innovative bottled water contributes to achieving sustainability with packaging made from recycled and recyclable materials. Consequently, this study extended the Value Attitude Behavior (VAB) model by using the following construct: environmental consciousness, attitudes toward environmental issues, attitudes toward eco-social benefits, green product information, green product quality, availability of desired green packaged products, and green product attributes; to explain consumers’ green purchase behavior. This study was to survey 251 college students in Surakarta city. The data were analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM) method. The results show that environmental consciousness, attitudes toward environmental issues, green product information, availability of desired green packaged products, and green product attribute as a significant predictor

The Effect of Consumer Sentiment on Manufacturers’ Green Technology Innovation: A RDEU Evolutionary Game Model

In the information era, the fluctuation of consumer sentiments plays a key role in the green technology innovation of manufacturers. This paper introduces RDEU theory to the evolutionary game model to analyze the existence of equilibrium under different sentiment states. Then, the model is numerically simulated to study the influence of sentiments on the participants’ strategies. The results indicate that under different sentiment states green technology innovation and green purchasing behavior present different evolutionary trajectories. The main conclusions are as follows: (1) When both parties have no sentiments, there is a stable equilibrium point, suggesting customers are willing to purchase green products and manufacturers choose green technology innovation strategies. (2) When both parties have sentiments, the rising consumer boycott sentiment will hinder optimistic manufacturers from choosing green technology innovation strategies. Furthermore, the rising support sentiment of the consumer promotes optimistic manufacturers’ green technology innovations, and the more manufacturers deviate from the rational state, the more likely they are to maintain the current production mode. (3) When only one party has a sentiment, the manufacturer’s rationality plays a more important role in promoting green technology innovation than the consumer’s rationality. Based on the above conclusions, this paper proposes some sentiment guidance strategies that are conducive to green production and consumption. This study provides a new perspective and theoretical guidance for studying the behavior of green supply chain members to promote the development of green economy circulation.

The Moderating Role of Environmental Concern between Green Advertising Practices and Consumer Green Purchase Behavior

The purpose of this study is to know the effect of green advertising practices on consumer green purchase behaviour in the food and beverage sector of Afghanistan. The current study applies Ajzen’s theory of planned behavior (TPB) to evaluate the relationship between green advertising practices and consumer green purchase behaviour, including the additional predictors (green awareness, green products, and environmental concern). This study is based on a quantitative methodology. The survey based on a questionnaire was conducted with a convenient random sampling technique of the food and beverage sector consumers and a total of two hundred respondents were selected. The overall result of this study shows that three predictors significantly improve the TPB in the context of green advertising practices on consumer green purchase behaviour. This means there is a positive and significant effect of green advertising practices on consumer green purchase behaviour by considering the moderating role of environmental concern. Further, this study recommends that for future research the researcher can add more green advertising practices and increase the sample size. It is also suggested that companies emphasize green launch, use green labels or stickers on the front side of their products, ensure natural claim, sustain green profile and start using the concept of 3Rs (Reduce, Recycle and Reuse).

The Moderating Role of Environmental Concern between Green Advertising Practices and Consumer Green Purchase Behavior

The purpose of this study is to know the effect of green advertising practices on consumer green purchase behaviour in the food and beverage sector of Afghanistan. The current study applies Ajzen’s theory of planned behavior (TPB) to evaluate the relationship between green advertising practices and consumer green purchase behaviour, including the additional predictors (green awareness, green products, and environmental concern). This study is based on a quantitative methodology. The survey based on a questionnaire was conducted with a convenient random sampling technique of the food and beverage sector consumers and a total of two hundred respondents were selected. The overall result of this study shows that three predictors significantly improve the TPB in the context of green advertising practices on consumer green purchase behaviour. This means there is a positive and significant effect of green advertising practices on consumer green purchase behaviour by considering the moderating role of environmental concern. Further, this study recommends that for future research the researcher can add more green advertising practices and increase the sample size. It is also suggested that companies emphasize green launch, use green labels or stickers on the front side of their products, ensure natural claim, sustain green profile and start using the concept of 3Rs (Reduce, Recycle and Reuse).

FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS

Today, the rapid development of technology has caused both positive and negative effects and environmental changes. While enjoying the convenience provided by technology, people should have the right mindset in keeping and protecting their environment healthy. Therefore, this study aims to examine the factors that impact the green product purchase behaviour of Malaysian shoppers in Klang Valley, Malaysia. Five independent variables were used in this research project to identify the factors that influence working consumers’ purchasing behaviour toward green products: social influences, environmental attitudes, environmental concern, and perceived effectiveness of environmental problems and perceived effectiveness of environmental behaviour. Six hundred consumers are the solely targeted respondents in this study. It is found that there are no significant differences for the gender and race variables, whereas the monthly income variable found a significant difference. In addition, the study findings also discovered a significant relationship between the factors influencing consumers’ purchasing behaviour towards green products. Consequently, these research findings have provided insights and feedback to businesses facing many challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulate their various strategies to effectively attract more consumers to purchase green products.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0103/a.php" alt="Hit counter" /></p>

Factors Influencing Green Purchase Behavior: Evidence from Kazakhstan

As awareness about environmental issues increases around the globe, consumers are gradually engaging in environmentally friendly behavior and supporting businesses that engage in green strategies. However, environmental awareness among Kazakhstan’s consumers and their buying behavior towards green products are not fully understood due to the scarcity of research conducted in this area. This study intends to change this situation and examines the green behavior of young consumers in Kazakhstan using the Motivation-Ability-Opportunity (MAO) model developed by Olander and Togersen. According to this model, a positive attitude of consumers leads to the desired behavior only when they have the ability and opportunity to execute the expected behavior. The goal of this paper is to find the main reasons why environmentally friendly intentions of people do not translate into green behavior and to examine the influence of moderating variables on the relationship between people’s intention to buy green products and their purchase behavior of green products. In addition, the role of education level and gender in the relationship between green purchase intention and behavior are also examined.

Fostering green purchasing behavior: the moderated mediation role of customer disidentification

PurposeThis study aims to identify the determinants of customers' green purchasing behaviors. First, the study examines the relationship between green self-identity (GSI) and green peer influence (GPI) on green purchase behavior (GPB). Second, it examines the relationships between both GSI and GPI, and purchasing behavior mediated by green consumption values (functional value (FV) and social value (SV)). Third, it investigates the moderating effect of customer disidentification (CDI) on the relationships between GSI and both green consumption values. Finally, it investigates the indirect relationships between GSI and purchasing behavior moderated by CDI.Design/methodology/approachA quantitative study is conducted using a survey of 204 Egyptian buyers of organic food products. AMOS and Hayes's PROCESS macro are used to test the hypotheses under investigation.FindingsThe customer's peer influence and GSI are found to have a positive impact on green purchasing behavior. Additionally, the mediating impact of values and the moderating impact of CDI are also confirmed.Practical implicationsThis study helps organic food companies in identifying the determinants of customers' green purchasing behavior. The results of the study will guide the efforts of green marketing professionals in promoting green products in the Egyptian market.Originality/valueSince the notion of green consumption is still in its infancy, there is a need for further exploration on the green consumption concept to better understand customers' predictors of that type of consumption; accordingly, the current research was conducted.

Subsidies and Consumer Environmental Awareness: A Systematic Review of Aspects and Impacts

Supply-side fiscal policy holds that the growth of the country is stimulated through fiscal expansion designed to foster increased production. Subsidies given by the government to producers save many essential industries from higher cost of production thus encouraging them to increase supply of goods and services. On the other hand, subsidies provided to the public have benefitted them from paying higher prices for consumer products thus enhancing their welfare. However, these subsidies and incentives may promote overproduction and encourage overconsumption since cost of production becomes much cheaper after being subsidized. This has consequences on the consumer environmental awareness (CEA) as excessive use of certain products e.g. fuel, may result in environmental pollution. Using a systematic literature review, we explore subsidy and environmental awareness among consumers. We focus on environmental awareness as an interesting issue to bring forward in this research and our study contributes to the existing literature. The results of our study imply that the provision of subsidies on fuels resulted in excessive use of self-transport which has an impact on climate change. However, in other cases, green subsidies do benefit society in general. High environmental awareness can be decisive in influencing green purchasing behaviour, resulting in high demand for green products.

Exploring consumers' motives for electric vehicle adoption: bridging the attitude–behavior gap

PurposeThe current study aims to investigate the various consumption motives (hedonic, gain and normative) responsible for strengthening consumers' intentions toward purchase behavior for electric vehicle (EV).Design/methodology/approachA total of 411 valid survey responses were collected using a structured questionnaire. Data were analyzed using confirmatory factor analysis and structural equation modeling to investigate the empirical fit of the hypothesized framework.FindingsThe results of structural equation modeling revealed that all three motives were positively correlated with purchase intentions for EV. Hedonic motives were found to have the strongest influence on purchase intentions. In addition, gain and normative motives were also found to be significant predictors of EV buying behavior. Further analysis revealed a positive correlation between gain, normative and hedonic motives. Moreover, personal moral standards seem to have a significant and positive impact on the positive emotions associated with buying EV.Practical implicationsThe results of current research can be useful for marketers while designing promotional strategies for all the high-involvement green products. Marketing professionals and policymakers can use these results to build effective marketing strategies for EVs and reduce greenhouse gas emissions resulting from personal vehicle use.Originality/valueTo the best of the authors' knowledge, this is the first study in the South Asian region that explores consumers' motives for EV purchase behavior. Further, this is among a few studies, which have attempted to investigate the impact of hedonic, gain and normative motives on green purchase behavior in the context of high involvement green products.

The antecedents of green purchase behaviour of Indian households

Environmental friendly products and packaging are necessary for survival and competing in the current markets. This paper examines the effect of green skepticism on green purchase intentions in the context of Indian households. The study proposed a model with relationships between the antecedents of green purchase intentions. The primary data (n345) is collected through a structured self-administered questionnaire, establishing validity and reliability through confirmative factor analysis (CFA). The results of structural equation modelling (SEM) support that green skepticism does not affect green purchase intentions directly but through environmental knowledge and concern. Environmental knowledge and concern have a robust direct positive effect on green purchase intentions. The study summarizes consumer skepticism as an essential indirect input to green purchase behaviour. The research contributes to the marketing literature by supporting the contention that consumer skepticism plays a vital role in green purchase behaviour and added further evidence. &nbsp

Determinants of Green Consumer Behaviour among Indian Consumers: An ISM Approach

The dynamic changes in the environment and the global market scenario, has also changed the way consumers approach a product. In the recent past, it has been observed that consumers are getting more inclined towards green purchases. This has resulted in the emergence of a new field of research called ‘green consumerism’ or green consumer behaviour. Many researchers have highlighted the reasons, patterns, barriers and enablers of green consumer behaviour. With the help of previous literature and expert opinions, 11 key determinants of green consumer behaviour have been identified operating in the Indian market. Interpretive structural modelling (ISM) has been used to develop a framework to show the interrelationship among the identified determinants and how it affects the customer’s green purchase behaviour.

An Empirical Study of the Predictors of Green Purchase Behaviour

The world has progressed economically in leaps and bounds but sadly at the cost of our environment. Green Consumer Behaviour has become the need of the hour in recent years with the rapid degradation of the environment. This study focuses on green apparel and aims to examine if there is a relationship between i) Personal Norm and Green Purchase Behaviour, ii) Peer Influence and Green Purchase Behaviour iii) Perceived Benefits and Green Purchase Behaviour and iv) to examine if attitude mediates the relationship between Personal Norm and Green Purchase Behaviour. Value-attitude-behaviour hierarchy theory (VABH) has been used. The method used for analyses is the Structural Equation Modelling (SEM) technique using AMOS 22 software. A sample of 146 consumers was used and the convenience sampling technique was followed. The results show that there is a positive and significant relationship between i) Personal Norm and Green Purchase Behaviour, ii) Peer Influence and Green Purchase Behaviour iii) Perceived Benefits and Green Purchase Behaviour and iv) attitude mediates the relationship between Personal Norm and Green Purchase Behaviour. The findings are valuable to green apparel product manufacturers, policymakers, parents, school management and the community at large.

Perception of Environment Sustainability, Lifestyle, Green Purchasing Behavior, and Eco-innovation

Many industries are actively engaged in environmental concerns and innovations. Among them, the furniture industry is also experiencing changes locally and globally and in its value chain. This article takes the furniture industry in the Vietnam market as the primary context. Although Vietnam is one of the largest exporters of wooden furniture abroad, as in some countries globally, environmental sustainability in design and production is still limited. In fact, various studies have shown that many consumers are willing to pay high prices for products with environmental protection factors. In addition, sometimes they turn their hobbies into new lifestyles and different trends. Therefore, to penetrate this emerging green product market, environmental factors have been identified as key design elements for sustainability. This study demonstrates the reference between theory and practice to advise on ecological innovation strategy of furniture enterprises, specifically furniture manufacturing enterprises in the Vietnam market. To do this, firms need to understand the core relationship between perception of environmental sustainability, lifestyle, green purchasing behavior, and eco-innovation. From there, they can orient eco-innovation in their organization’s activities and business processes. Therefore, this relationship will be explored in this study.