Green Hotel Practices Research Articles

Are all luxury guests the same? A benefit segmentation of 5-star hotel customers

PurposeThis research aims at identifying segments of luxury guests based on the benefits they seek when staying at 5-star hotels. The study also wants to investigate whether ethics and sustainability have a role in differentiating the segments.Design/methodology/approachAn online panel survey allowed the collection of 508 responses with participants from Switzerland that spent at least one night in a 5-star hotel between 2022 and 2023. The survey asked about perceived benefits, sustainable tourist behavior, preferred hotel green practices, trip-related factors and socio-demographics. Hierarchical cluster analysis was employed to group participants on the benefits identified via exploratory factor analysis. The other variables were used for segment profiling.FindingsResults show the existence of three customer segments for 5-star hotels: the ethical enthusiast, the unconcerned aesthete and the practical connoisseur. These differ in the importance they assign to ethical, social and symbolic benefits, as well as functional service benefits. The relevance of sustainability in the luxury hotel experience is stronger for the ethical enthusiast.Practical implicationsLuxury hotel managers should highlight sustainable practices on social media to attract ethical enthusiasts. In addition, marketing content customization should be used to appeal to the benefits and profile of each identified segment.Originality/valueThis is the first study that provides a benefit segmentation of luxury hotel guests, and it is also the first research that considers the role of sustainability and ethics in differentiating these customers.

Green-Hotel Practices Towards Purchase Intention Among Tourists Visiting Kuala Lumpur, Malaysia

Although some customers may voice their concerns about the environment, this does not guarantee that they would really buy things that are favourable to the environment. Situational elements that can operate as roadblocks and keep customers from completing their pro-environmental goals include cost, accessibility, and convenience. In a similar vein, differences may exist between people’s stated values and their actual actions. This study intends to look at how visitors’ intentions to buy in Kuala Lumpur, Malaysia, are influenced by green-hotel policies. There are 84 respondents who have taken part in the study, and the responses have been gathered online using Google Form. Through a thorough analysis of literature and empirical data, the paper aims to offer important insights into the growing significance of environmental elements in the hospitality industry and its implications on tourist purchase intention.

Green Packaging and Environmental Safety in Ghana’s Hospitality Industry: A Systematic Review

This study seeks to review on green packaging practices on environmental safety in Ghana’s hospitality industry. The reviewed studies adopted a cross-sectional study design. A systematic review was carried out with the aid of online research journal websites as well as other in-context articles. While conducting this study, the key words in the search query were directed towards the impact of green practices on environmental safety in Ghana. Areas noted in relation to this study was use of green practices in hotels. Therefore, there was linkage of papers pointing out the impact of green practices on environmental safety. The results revealed that, hotels fared well in environmental health but badly in eco-labeling and certification. At 34%, hotels supported sustainability. Results affect MDGs, volunteering, and environment. Hierarchical multiple regression demonstrated that hotel size, class, national hotel trade association engagement, and manager remuneration increased environmental performance. No performance improvement from global chain link. Many Ghanaian hotels provide green enhancements. Most municipal hotels affect the environment. Sustainability demands hotel personnel green management training. Based on observations and interviews, they promote resilience in solid and liquid waste management, renewable energy development, green designs, energy efficiency, water conservation, and green environmental regulatory compliance. Conclusion: The research shows that hotels are important to their communities' economies, but if we neglect their environmental impact, they may damage the ecosystem. There is a need for hotels that invest money into environmental audits or certification programs like eco-labels to get monetary recompense for their environmental efforts.

Analysis of Green Hotel Implementation at Holiday Inn Jakarta Kemayoran

The tourism industry often overlooked environmental vulnerability, especially its contribution to climate change, necessitating attention. Hotels, a key tourism sector, significantly impact the environment, emitting substantial carbon dioxide and consuming large amounts of water. The Indonesian Ministry of Tourism emphasizes eco-friendly hotel management through the Green Hotel program. This research, a comprehensive investigation, employs qualitative methods, including documentation review, observation, and interviews with hotel personnel, including the General Manager, Chief Engineer, Business Development Executive, and Housekeeping Manager. The study explores Green Hotel practices at Holiday Inn Jakarta Kemayoran, part of IHG. The data analysis, involving data collection, data reduction, data display, and concluding/verifying data, is robust and thorough. It shows that the effective implementation of Green Engage at the hotel, IHG's sustainability program, is evident in eco-friendly materials, energy efficiency, water conservation, and waste management. These efforts contribute to environmental conservation and reduce costs, emissions, and waste while increasing occupancy rates, reflecting guest preference for green accommodations. This research underscores the positive impact of Green Hotel implementation on both the hotel's performance and environmental conservation, instilling hope for a more sustainable future. Continuous efforts are needed to enhance sustainability practices, embracing more eco-friendly initiatives and involving guests in environmentally conscious actions.

SUSTAINABLE SOLUTIONS: GREENHOST LEADING THE INDUSTRIAL DAY 6.0 CHARGE

Sustainable Solutions: Greenhost Leading the Industrial Day 6.0 Charge" aims to promote sustainability in the accommodation sector, particularly through the implementation of green practices in hotels and other lodgings. This article presents the methodology and outcomes of a community engagement initiative conducted at the International Institute of Tourism and Business. Through collaborative efforts, including needs assessment, joint action planning, training sessions, environmental assessments, and program development, the project aimed to enhance awareness and adoption of eco-friendly practices. Key findings highlight the importance of collaboration, tailored training, and targeted environmental assessments in advancing sustainability goals in the accommodation industry.

The two sides of hotel green practices in customer experience: an integrated approach of the Kano model and business analytics

ABSTRACT Sustainability has become a prominent goal in tourism and hospitality. While green practices can benefit the environment and society, they can also lead to customer dissatisfaction. Therefore, the current study aims to identify different hotel green practices and examine their impact on customer satisfaction and dissatisfaction. This study uses a mixed method of business analytics and regression analysis on a dataset of 813,791 online reviews of 450 hotels in New York City derived from TripAdvisor.com. The research findings guide hotel operators to build strategies for green practices while reducing customers’ discomfort and improving the overall customer experience.

Fostering green customer citizenship behavioral intentions through green hotel practices: the roles of pride, moral elevation, and hotel star ratings

In the past decade, hotels have increasingly adopted green practices due to heightened customers’ environmental concerns and a commitment to fostering sustainability. While the literature on green hotel practices is abundant, understanding customers’ extra-role behaviors in response to these practices remains a complex and underexplored area. This study, based on social exchange theory, examines how perceptions of green hotel practices boost customer citizenship behavioral intentions (green CCBi). It further explores the mediating mechanisms of pride and moral elevation and the moderating mechanism of hotel star ratings in this association. The proposed hypotheses were tested utilizing a multi-method quantitative approach with data collected from hotel guests in Taiwan. Findings from the survey (N = 407) reveal that green practices have a positive and direct effect on green CCBi and have indirect effects through pride and moral elevation. Furthermore, the impacts of green hotel practices on green CCBi, pride, and moral elevation are stronger for higher-star-rated hotels. These findings are reinforced by the results of the two experiments (N = 492). The insights guide hotel managers and policymakers in crafting more effective green strategies to evoke customers’ positive emotions and voluntary behavior among customers.

Effects of hotels’ green practices on consumer citizenship behavior

This study investigates the influence of hotels’ green practices on consumer citizenship behavior and whether this relationship is mediated by perceived value and psychological safety utilizing the cognitive behavioral theory. This study also examines the moderating effects of social influence. Results show that green hotel practices are positively related to consumer citizenship behavior. Perceived value and psychological safety positively mediate this relationship. Furthermore, social influence positively moderates the relationship between green hotel practices and perceived value and between green hotel practices and psychological safety. These findings provide both theoretical and practical implications for researchers and hotel managers in planning and implementing green practices to influence consumers’ perceptions, feelings, and behaviors towards hospitality businesses.

Sustainable Energy Systems and Green Hotel Practices in Hotels in Tamale Metropolis, Ghana

The hotel sector, along with numerous other tourism-related industries, significantly poses a threat to the environment through its extensive consumption of resources like water, energy, and non-durable items. The hotel industry is also well known for its large-scale discharge of raw and solid waste in varying proportions. As a result, numerous hotels have begun implementing innovative approaches to enhance the sustainability of their operations in efforts to alleviate their environmental impact while also addressing the increasing environmental concerns expressed by customers. Employing a cross-sectional design and quantitative approach and using both descriptive and inferential analysis, we assess sustainable energy systems and green hotel practices in the Tamale metropolis, Ghana. We find that majority of hotels in the Tamale metropolis have written green management policy. We also find that cost and customers understanding of green policies are the main challenges hindering their adaptation and implementation of sustainable energy systems. The study establishes a significant relationship between level of education and use of green energy practices. Again, the study finds staff strength to be highly inter-linked with the existence of green management policy. To this end, we recommend that operators should implement training programs for staff, replace fossil fuels with renewable energy sources and educating the citizens to foster increased awareness and trust in renewable energy systems, as well as to provide proper training for their effective utilization.

Green Hotel Practices and Sustainable Development Goals: An Indian Perspective

This research paper delves into the critical intersection of green hotel practices and Sustainable Development Goals (SDGs) within the context of India. Focusing on four SDGs—Clean Water and Sanitation (SDG 6), Affordable and Clean Energy (SDG 7), Responsible Consumption and Production (SDG 12), and Climate Action (SDG 13)—the study explores the perceptions of environmental management representatives in India’s four and five-star hotels. Through a comprehensive analysis of survey data from 32 participants, the research uncovers a multifaceted landscape where proactive engagement with green practices is evident. Key findings reveal that hotels in India have a commendable commitment to environmental sustainability, actively aligning with these SDGs. Notable practices include the adoption of energy-efficient technologies, waste reduction and responsible waste management, and proactive steps in climate change mitigation. However, challenges persist, particularly concerning the limited adoption of renewable energy sources, such as solar and wind power. This study offers a nuanced perspective on the hotel industry’s contribution to SDGs, underscoring both commendable achievements and areas for further improvement. The findings hold valuable implications for policymakers, hoteliers, and sustainability advocates, emphasizing the industry’s pivotal role in achieving global sustainability objectives.

An assessment of eco hotel practices and green marketing perceptions: An eco-labelling model proposal for hotels in Kyrgyzstan

The growing relevance of green marketing, sustainability and eco-labels is indisputable fact in the hospitality industry. These concepts are based on the philosophy of caring for the Earth and not only save the environment, but also enhance the image and market value of enterprises. Despite the fact that since the 1970s eco-labels in the hospitality industry began to gain momentum in the different countries, but Kyrgyzstan lagged behind in this matter. In this study, a national eco-certificate model proposal was developed that would take into account the geographical and cultural characteristics of the hospitality industry in Kyrgyzstan. The first step of the development eco-labeling model was to define the green hotel management practices (GHP) and the green marketing perceptions (GMP) of hotel managers. So, a mixed-method research design was used in the study and data was collected between October 2021 and February 2022 from the hotel managers in Kyrgyzstan. 178 survey forms were quantitatively analysed; additionally, 13 hotel managers were interviewed to gain qualitative data for eco-labelling model proposal. In order to test the study hypotheses, Anova and Pearson correlation analysis were used; also multiple linear regressions were applied. Qualitative data was analysed with the conventional content analysis and to draw a word cloud of the most mentioned words in the interviews was performed using NVivo. According to the findings, the GMP of the participants differs depending on their educational level and position. However, there is no significant difference in terms of managerial experience and number of years working in the tourism sector. Significant relationships were found between the sub dimensions of green marketing perception and green hotel practices at different levels. Based on the findings, some suggestions have been developed for the literature and the tourism industry. In addition, an eco-labelling model was proposed for environmentally friendly hotels in Kyrgyzstan.

Effectiveness of Discount Incentives in Carbon Reduction: Impact of Customer-Perceived Value Sacrificed for Green Hotels

To improve carbon reduction efficiency, green hotels adopt cash discount incentives to encourage green customer behavior. However, the effectiveness of these incentives in promoting green customer behavior has been controversial. Prior studies argue that customer participation in green hotel practices typically involves specific sacrifices (e.g., inconvenience, lesser quality, or less luxury), going against the hedonism of tourism. Therefore, in the context of hotel carbon reduction, this study adopts mathematical modeling to investigate the impacts of customer-perceived experience sacrifice on the effectiveness of cash discount incentives. By performing backward reasoning, the study obtained the optimal pricing decisions of a green hotel, and based on which the study also observed the impact of effective discount incentives on hotel performance. It was found that cash discount incentives are effective if discounts are higher than the experience sacrifice value perceived by customers, and vice versa. Furthermore, (a proportion of) total cost savings can moderate the relationship between customer-perceived sacrifice and the effectiveness of discount incentives. The study also found that effective discount incentives always help a green hotel increase profit and occupancy, whereas whether these incentives help to reduce total carbon emissions depends on various factors that interact with each other. Findings provide a reference for green hotels to make optimal decisions on discount incentives.

Sustainable Tourism in the Post-COVID-19 Era: Investigating the Effect of Green Practices on Hotels Attributes and Customer Preferences in Budapest, Hungary

Environmental practices have become an important matter in all aspects of life and industries, especially in the post-COVID-19 era. However, these practices continue to face many criticisms about their seriousness and effectiveness. In this context, this study aims to analyze the relationship between adopting green practices in hotels on one side and hotel image, customer satisfaction, and customer loyalty on the other side, considering the star-level rating system of the hotels and the hotel operating categories (chain or independent). This study depended on a sample of 235 hotels in the Hungarian capital of Budapest. Several analytical methods were used to achieve the study aim, including descriptive statistics, t-test, arithmetic averages comparison, text mining, NLP, and sentiment analysis. This study revealed that: (I) The higher the hotel star rank, the better the reviews and valuation factors. (II) Hotels that operate in chains show more attention to environmental practices. (III) Customers are more loyal to and satisfied with green hotels, and this increases as the hotel’s star rating increases.

Green Innovation Sustainability & Green Practice Behaviours in Tourism & Hospitality

This study aimed to examine the sustainability of green innovation concerning green practices in city-based hotels. As a result of climate change in the global atmosphere, unpredictable weather patterns, and deforestation, the hospitality sector faces new challenges. The hospitality sector has demonstrated efficiency, gaining a competitive advantage through sustainability and gross domestic product (GDP). Travellers and tourists experience quality service delivery, food and beverage, entertainment, and transportation. Extras such as amusement parks, inns, and hotels. This study used a positivist philosophy and deductively tested hypotheses using Structural Equation Modelling (SEM), Confirmatory Factor Analysis (CFA) and random sampling. A sample size of N=250 was from the top team management and employees of the travel and tourism sector in Gauteng province in South Africa. Based on the path model, the best model fit was determined. Several research constructs were examined, including green branding, pricing, environmental sustainability, green innovation, green growth, & green practice. Green innovation and green practices have a correlation coefficient of 0.358, indicating a strong link between green growth and green practices. A p-estimation of 0.001 indicates a 0.05 certainty level, meaning speculation must be maintained. As a result, travel and tourism companies that practice green business strategies showed more significant support for sustainability strategies. It is recommended that tourism & hospitality companies employ green innovation strategies that support their business objectives, enabling them to assess and improve business growth, make contributions to policy within the industry, raise awareness about climate change while in business and improve current strategic relationships while maintaining a high level of preservation of the environment. Keywords: green innovation, sustainability, tourism & hospitality, green growth strategy, green branding

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus, brand identification, and green consumption value

This study examines the relationship between green hotel practices and consumer revisit intention, with the mediating mechanisms of brand identification, promotion focus, and green consumption value. A paper-based survey was conducted to collect data from consumers in four-star or above hotels in China. Findings from multivariate data analysis show that green hotel practices positively influence consumer to revisit intention, which is mediated by brand identification and green consumption value. Moreover, consumer promotion focus positively mediates the relationship between green hotel practices and brand identification. The findings validate a unique multi-path mediating model of green hotel practices. They also have important implications for hotel managers interested in developing genuine environmental initiatives to generate positive customer responses.

Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values

AbstractAs a value‐added business strategy, many companies have planned and implemented green practices to promote their brands and contribute to sustainable development. This study aims to investigate how green practices build consumer brand identification for luxury hotel companies. Multivariate techniques and structural equation modeling were used to analyze a sample of 601 luxury hotel guests in China. The findings indicate that green hotel practices are positively related to consumer brand identification, and this relationship is positively mediated by perceived green service innovation, perceived utilitarian value, and perceived hedonic value. Furthermore, perceived utilitarian value and perceived hedonic value positively mediate the perceived green service innovation–consumer brand identification link. A robustness test with another sample data of 396 hotel guests was conducted, and this test confirmed the findings. This study provides several important implications for researchers and managers of the luxury hotel sector who aim to build customer brand identification from a green strategy perspective.

Green Practices as Antecedents of Tourists’ Perceived Value, Satisfaction and Loyalty: With Special Reference to Eco Hotels in Sri Lanka

Hotels, as a resource-intensive industry, have caused massive harm to the environment. Thus, there has been a tremendous effort in creating “eco-friendly” awareness and initiating green practices in the hotel industry. However, how tourists perceive such green initiatives and the relationship between such initiatives and tourists’ perception is not well established. By selecting “eco-friendly” awarded hotels in Sri Lanka and adopting the stakeholder theory perspective this study explores the said relationship using four variables: value perception of tourists, satisfaction, revisit intention, and readiness to spread positive word of mouth. Findings show a positive influencing role of green hotel practices on tourists’ perceptions. Furthermore, it shows that tourists look beyond tangible demonstrations of “eco-friendly hotels” towards a higher aesthetic value that judges the greenness of hotels. Environmental recycling programs represent the most highly ranked initiative. Furthermore, energy efficiency, water-saving measures, and informational efforts have been identified as critical factors in attracting tourists.

Documenting green hotel practices at The Apurva Kempinski Bali

This research aimed to find out the documentation of green hotel practices implemented by The Apurva Kempinski Bali, Indonesia, based on the indicators developed by Earth Check known as 10 key performance areas for hotel-accommodation business. Methods of data collection used are by conducting interviews with key and supporting informants, observation techniques using participant observation, literature review, and document study. The data analysis method used is qualitative research through transcript data, data reduction, data displaying, and concluding. The result of this research shows that The Apurva Kempinski Bali has fulfilled the requirements of the certification and has applied the green hotel practices within the hotel area to support sustainable developments including energy efficiency, freshwater resources, waste-water management, solid waste management, ecosystem and conservation, land use planning, air quality protection, management of social and cultures, and harmful substances management. Some improvements need to be taken into account such as the renewable energy generation potential evaluation, shower, and taps low flow installation, and sustainable room amenities materials. It is a critical and important advantage for the hotel as well to attract more guests to stay, since the topic of sustainability nowadays has become famous which affecting the decision of guest to staying in the hotel. This paper is focusing on the documentation of green hotel practices that has been implemented by The Apurva Kempinski Bali in order to support sustainable development goals.

Green practices as an effective business strategy to influence the behavior of hotel guests in the luxury hotel sector: Evidence from an emerging market

AbstractResearchers have investigated the influence of green practices on consumer behavior in the last decades. However, findings indicate that consumers have different responses toward green practices. To advance the current literature, this study draws on the theoretical foundation of social identity theory to investigate the relationship between green practices and hotel guests' visit intention in the luxury hotel sector. The study also determines the mediating mechanisms of perceived value fit and promotion focus and the moderating mechanism of environmental behavior in this relationship. Sample data were collected from 473 hotel guests in China's luxury hotels. The results of structural equation modeling indicate that green hotel practices enhance visit intention and that perceived value fit and promotion focus positively mediate this relationship. Moreover, environmental behavior has a positive moderating effect on the link between green hotel practices and perceived value fit, as well as that between perceived value fit and visit intention. A robustness test with another sample data of 266 hotel guests confirms the hypothesis testing results. The findings of this study provide implications for researchers and business managers in understanding and managing the influence of green practices on hotel guests' behavior in the luxury hotel sector.

Are consumers influenced by the use of green practices in five-star hotels: an assessment of guest's revisit intentions, inclusive ratings and hotel performance

PurposeThis study aims to find out the influence of green practices used by the five-star hotels on the guest’s online hotel assessment and their revisit intentions. It also evaluated how the use of green practices by the hotels influenced the guest’s willingness to pay a premium price. Apart from the conventional hotel service attributes, this study also identified some new and innovative services offered by the hotels which have an overall effect on the guest’s revisit intentions.Design/methodology/approachThis study applied focus group interviews from 12 hotel managers and accessed the hotel’s internal database to identify the latest and innovative service attributes offered by the hotels. The information regarding the green practices offered by the hotels was collected through TripAdvisor and LEED-IGBC website. It identified 10 independent and four dependent variables based on previous literature. Guest’s revisit intentions were measured on a five-point Likert scale. Data was analysed using a multi-step hierarchical regression model.FindingsThe use of green practices by the hotels revealed a positive and significant influence on the guest’s revisit-intentions and their intention to pay a premium price. It was also found that the use of new and innovative green practices has a positive influence on the guest’s overall online evaluation of the hotel.Practical implicationsThis study suggests that the amalgamation of green practices along with the conventional service attributes may help in the incremental revisit and online hotel assessment intentions, which might be of use for the managers and hotel policymakers.Originality/valueAlthough previous studies have explored the conventional hotel service attributes in the context of Indian Hotel industry, this is one of the first studies which discussed the influence of recent and emerging hotel service attributes on the guest’s revisit and pay a premium price intention. Moreover, the influence of green practices on the guest’s overall online evaluation of the five-star hotels in Delhi was discussed in this study which was not performed before.