Grand Strategy Matrix Research Articles

Analisis Perusahaan PT Garuda Food Putra Putri Jaya Tbk

This study aims to analyze the company's strategy of PT Garuda Food Putra Putri Jaya Tbk in facing the dynamics of the food and beverage industry in Indonesia. Using matrix analysis methods such as SPACE, BCG, IE, and Grand Strategy Matrix, the study found that companies implement aggressive strategies that take advantage of internal strengths such as product diversification and extensive distribution networks. In addition, the company is also taking advantage of the industry's growth and increasing consumer awareness of health. The results of the study also show the importance of risk management faced by companies. Strategy recommendations include vertical integration, market development, and product development, in order to strengthen the company's position and achieve sustainable growth in a competitive market.

The Relationship of Quality of Pharmacy Services to Satisfaction Regular Outpatient Patients in the Hospital Pharmacy Installation Dr. Moewardi Surakarta with SWOT Analysis

Pharmaceutical services cannot be separated from patient satisfaction where patient satisfaction is the "result" of the provision of health services, this can be understood as one of the objectives to improve the standard of pharmaceutical services and patient satisfaction with pharmaceutical services. the purpose of this study was to find out the correlation of pharmaceutical services with the level of satisfaction of regular outpatients at the Pharmaceutical Installation of Dr. Moewardi Surakarta Hospital with Swot analysis.. Data analysis was carried out by calculating pharmaceutical service indicators adjusted to the standard, then questionnaire data was tested for validity and reliability and analyzed bivariate then the results were analyzed by SWOT analysis to determine the grand strategy matrix, dispensing time, non-recombinant drugs 49.92 minutes, concocted drugs 19.04 minutes, completeness of PIO 72.5%, no incidence of medication error 100%. Respondents' perceptions of pharmaceutical service satisfaction are satisfied, and there is a relationship between the five dimensions of pharmaceutical services and outpatient satisfaction at the pharmaceutical installation of Dr. Moewardi Surakarta Hospital, the grand matrix of swot analysis strategies is in quadrant 1 so that Dr. Moewradi Hospital uses the S-O (Strenght- Opportunity) strategy

Formulation of Risk Management Strategy for Sharia Mortgage Products during the Covid-19 Pandemic

The COVID-19 pandemic has had a significant impact on the development of the world economy, including the banking and financial services industry. One of the financing products at Bank BTN Syariah is the Home Ownership Financing-Mortgage (Sharia KPR), where the more financing funds are channeled, of course, the greater the potential for risk. The purpose of this study was to formulate a risk management strategy for Sharia KPR products that Bank BTN Syariah KC Bekasi can use during the Covid-19 pandemic. To analyze and develop the bank strategy, we use the Grand Strategy Matrix method by blending internal and external factors, where the analysis and strategy selection process is divided into three stages: Input stage, matching stage, and Decision stage. The results of the study showed that several internal and external factors occur in Bank BTN Sharia KC Bekasi that affect the development of Sharia KPR products; Bank BTN applies risk management based on the 5C principle to minimize the occurrence of risks that may occur. Managerial implications of this research are credit risk management, management, increased risk monitoring, effective communication, product innovation, conducting education and training, and Sharia compliance.

Peanut Agribusiness Development Strategy (Arachis hypogaea) in Pracimantoro Sub-District

Pracimantoro District is the largest peanut producing area in Wonogiri Regency with an average planting area of 381 Ha, productivity of 13.79 Kw/Ha, and production of 525.90 Tons. Farmers are expected to develop peanut agribusiness in the area. This study aims to formulate alternative strategies and determine the priorities of peanut agribusiness development strategies in Pracimantoro District. The basic method used is the descriptive method. Key informants are determined using convenience sampling techniques. Data collection techniques are carried out using observation, interview, recording, and triangulation of sources. The data analysis methods used include EFE and IFE Matrix, Grand Strategy Matrix, SWOT Matrix, and QSPM. The results showed that the peanut agribusiness development strategy was in quadrant I of Strength-Opportunity (S-O). The priority strategy that can be applied to the development of peanut agribusiness in Pracimantoro District is to develop production through improving the quality of peanuts.

Coffee Business Development Strategy (Case Study at PT XYZ)

The coffee business especially in the coffee shop sector to be superior to the competition is something that must be carried out in a sustainable manner by PT XYZ. Realizing this goal, PT XYZ must formulate its business development strategy. This study aims to determine internal factors (strengths and weaknesses) and external factors (opportunities and threats) which are used as the basis for formulating coffee shop business development strategies. The basic research method is descriptive with data collection techniques through in-depth interviews, focus group discussions (FGD), observation, documentation. Information was obtained through key informants who were determined purposively with the consideration of knowing the coffee shop business, namely directors, managers, supervisors, baristas, consumers, competitors, suppliers and coffee experts. Data analysis uses internal factor evaluation matrix, external factor evaluation, Grand Strategy matrix, SWOT matrix, and participatory prospective analysis. The results of the study show that the position of the grand strategy of PT XYZ is in quadrant I, which means that the strategy concentrates on market and product sustainability, product diversification, and aggressiveness. The main strategy prioritized based on the driving strategy is to increase the effectiveness and efficiency of departmental performance and improve the quality of human resources.

Strategies for Controlling Dye Liquid Waste Pollution in Sasirangan Village, Sungai Jingah Village, Banjarmasin City

Water pollution increases every year even though water has an indispensable role for every human activity and other living things. Pollution is caused by chemicals or other substances. Consequences of irresponsible environmental management Poor environmental management can lead to a decrease in available water supplies. The function of the river is very important for the community in Banjarmasin City so that it is vulnerable to pollution because most community activities are carried out in the river, be it household activities, industry, domestic, agriculture, mining, and the like. This study aims to analyze the control strategy of colored liquid waste pollution in Sasirangan Village, Sungai Jingah Village, Banjarmasin City. The variables in this study are related to the control of internal and external pollution factors. Determine the sample using non probability sampling, namely purposeful sampling. The data types used are primary data and secondary data. Primary data was collected through field observations and distribution of questionnaire. Secondary data were obtained from institutions, literature studies and document studies. The type of research used by researchers is quantitative descriptive research. The data processing technique used consists of: editing, coding, scoring, and tabulating then analyzed using SWOT. From the results of tabulating and SWOT analysis in the Grand Strategy Matrix, it can be seen that the most appropriate strategy is in the position of Devensif Strategy (Defense Strategy).

Development Strategy of Kebun Jagung Yoyo as a Tourism Object in Tarumajaya District of Bekasi Regency

This research aims to identify internal and external factors, analyze what strategies can be implemented and what strategies are recommended in an effort to develop Yoyo Corn Garden as a tourist attraction. Research was conducted at the Yoyo Corn Garden natural tourist attraction in Tarumajaya District, Bekasi Regency. The problem that occurs is that the number of visitors continues to decline every week. The decrease in the number of visitors was caused by a lack of promotion, facilities and management knowledge to manage the business which was not yet optimal. The method used in this research is SWOT analysis using the IFAS, EFAS matrices and the grand strategy matrix. In every environmental analysis there are several factors in it, namely strengths, weaknesses, opportunities and threats. The results of this research in the SWOT analysis obtained 9 alternative strategies that can be used. The results of calculating the total score on the IFAS matrix are 1.50 and the total score on the EFAS matrix is ​​1.29, this shows that the opportunities and strengths that are owned can overcome weaknesses and threats well. The position of Yoyo Corn Plantation in the grand strategy matrix is ​​in quadrant I (one), so the strategy that will be recommended to be implemented is an aggressive strategy using the SO (strength - opportunity) strategy by utilizing internal strengths to maximize existing opportunities in an effort to develop Yoyo Corn Plantation as an object. tour.

Analisis Strategi Persaingan PT Kalbe Farma Tbk

Competitive strategy analysis can be fundamental for responding to external conditions and increasing internal capabilities in generating a company’s competitive advantage. The purpose of this research is to determine the company's position in the industry as a basis for selecting alternative strategies so the company can strengthen its competitiveness and overcome its weaknesses in facing competitors. The methodology is descriptive qualitative research. Observation is done by data obtained from secondary sources. The analysis carried out includes: The Input Stage with Competitive Profile Matrix; The Matching Stage with Boston Consulting Group (BCG) Matrix and the Grand Strategy Matrix based on competitive analysis according to Porter's Five (Plus One) Forces; The Decision Stage with the Quantitative Strategic Planning Matrix (QSPM). Justification was carried out based on a Forum Group Discussion with several experts using the Delphi Method. The result shows that there is a change in competitive conditions, thus the market leader company, Kalbe Farma, needs to make strategic adjustments. In conclusion, the results of strategy alternatives’ formulation through BCG Matrix and Grand Strategy, as well as the selection of strategies using the QSPM show that the priority strategies for Kalbe Farma, respectively sorted from the most recommended are Market Penetration, Market Development, and Product Development.

Manajemen Pengelolaan dan Pengembangan Usaha pada UMKM di Kabupaten Bogor (Studi Kasus pada Usaha Makanan Fast Food)

The purpose of this research is to describe the management and business development of MSMEs in Bogor Regency, to analyze the internal and external environment, and to plan business development in the fast food business. Data collection method used in this research is interview. The data analysis method used is descriptive qualitative analysis. Based on the results of data analysis, the authors found that the management and development of business, especially fast food in the internal environment around the place of business has been going well in terms of human resources, financial aspects, and production and operational aspects. Meanwhile, the analysis of the external environment shows that the fast food business has a weak competitive position because it does not have product differentiation. The strategy used by the company is a market development strategy which is obtained from the results of the SWOT analysis and the grand strategy matrix.

Analysis of Business Position to Determine The Marketing Strategy at The Kunja Villas and Spa Seminyak Bali

In every company or industry it is important to formulate a business strategy by analyzing the external and internal environment. Research on positions at The Kunja Villas and Spa Bali aims to find out what strategies are suitable to be implemented at The Kunja Villas and Spa. Through this research it is hoped that it can provide input for management to further optimize existing marketing strategies and be more aggressive in promoting new products to obtain optimal results in accordance with the goals and targets of The Kunja Villas and Spa. Based on the application of this research methodology, the results of interviews, questionnaires, documentation and quantitative data obtained from primary and secondary sources were analyzed descriptively with improvements through SWOT analysis and the Grand Strategy Matrix as instruments for conducting strategy analysis. The results of the analysis on internal and external strategic factors at The Kunja Villa and Spa, the position of the internal environment is in an average position with a value of 2.75 and the position of the external environment is in a high position with a value of 3.12. The meeting between the EFAS and IFAS total scores is in the second cell position (II), namely growth (concentration with horizontal integrity). In cell II it is categorized in a growth strategy where the strategy that can be carried out is by increasing access to a wider market by utilizing technology, developing new products, and improving the services offered. Keywords : Internal Factors, External Factors, SWOT Analysis, Marketing Strategy

Buntu Burake Tourism Promotion Strategy for Tana Toraja Regency, South Sulawesi Province, Indonesia

Buntu Burake Destinations are artificial destinations located in Tana Toraja Regency, Buntu Burake tourism is one of the leading tourist attractions in Tana Toraja at this time. This tourist attraction offers an excellent visiting experience for tourists, one of the attractions is the Statue of Jesus Christ with a statue height of 45 meters which resembles the Statue of Christ the Redeemer in Rio de Janeiro, Brazil. This study aims to develop a tourism promotion strategy for Buntu Burake. To achieve these objectives, the authors use descriptive qualitative methods, with observation, and literacy as data collection methods, and analysis using SWOT. Based on the SWOT analysis, it is found that the grand strategy matrix is ​​in quadrant 2, precisely at the point {x,y} = {(0,3),(-0,8)}. This means that in facing threats, Buntu Burake still has strength, so it can implement a diversification strategy through optimizing promotions through various media, both social media and other electronic media. Promotional diversification strategies through social media and electronic media can increase the decision to visit the Buntu Burake tourist destination, Tana Toraja Regency.

Strategy for Increasing PAD from Rural and Urban Land and Building Taxes in Ciamis Regency

The main problem of this research is the delegation of PBB–P2 as an effort to increase Local Own-Source Revenue (PAD) is still far from expectations. This research aims to analyze the effectiveness of policy implementation strategies to increase Local Own-Source Revenue (PAD) from the Rural and Urban Land and Building Tax (PBB-P2) in Ciamis Regency. Specifically, this research uses Fred David's theory, where he frames the strategy formulation in three stages, namely, Input Stage, Matching Stage and Decision Stage. The method used in this research is a descriptive research method with a qualitative case study approach. Policy implementation strategy that effectively for the delegating Rural and Urban Land and Building Tax (PBB-P2) into local tax to increase local own-source revenue in Ciamis Regency is a strategy in Quadrant I of the Grand Strategy Matrix which has a superior strategic position , and recommended choosing alternative strategies, namely concentric diversification strategies.

Strategies for Improving Air Connectivity in Indonesia through the Indonesian, Malaysia and Thailand Growth Triangle Cooperation

Indonesia, Malaysia, Thailand Growth Triangle (IMT-GT) is a sub-regional collaboration formed to accelerate economic transformation in less developed regions. The Growth Triangle is the basis of an economic concept driven by a strong political commitment. Through one of the sectors within the IMT-GT framework, the sub-regional cooperation in air transportation, Indonesia supports and plays an active role in implementing IMT-GT activities. In terms of implementation, it proposes flight points between the IMT-GT regions to improve air connectivity between these countries. The purpose of this study is to formulate the best strategy formulation for Indonesian government policymakers, in this case, the Directorate General of Civil Aviation, Ministry of Transportation, to deal with IMT-GT cooperation. This research uses a qualitative approach with a SWOT analysis method and a grand strategy matrix. The research locus was carried out at the Directorate General of Civil Aviation of the Ministry of Transportation of the Republic of Indonesia in 2019 with 6 key informants who have competencies and strategic positions at the Directorate General of Civil Aviation.
 
 Received: 18 May 2022 / Accepted: 18 August 2022 / Published: 2 September 2022

SYNERGY GRAND STRATEGY MATRIX, SWOT AND QSPM AS DETERMINANTS OF TEMPEH PRODUCT DEVELOPMENT STRATEGY

Making a city a culinary tourism destination is a new innovation of the Surakarta government. In order to realise this goal, the government of Surakarta needs to formulate a strategy based on one of its superior food products. This research aims to determine the strategic factors: Strengths, weaknesses, opportunities and threats affecting small and medium enterprises (SMEs). The main purpose of this research is a formulation of strategies for how tempeh is used to increase culinary tourism in a city. The basic method of research is descriptive-analytical through in-depth interview techniques. Data collection methods use interviews, observations and notes. The main informant is selected purposively based on the mastery of information related to the purpose of the research. Key informants in this study were tempeh entrepreneurs, consumers, suppliers of raw tempeh materials, cooperatives, academics and the Surakarta government. The selection of locations is confirmed purposive according to the purpose of the research, namely the city of Surakarta. Data analysis methods use the synergy of Grand Strategy Matrix, SWOT Matrix and QSPM. The results showed that the commodity tempeh is in quadrant I. There is a need to adopt a right strategy by the Surakarta government to develop tempeh processed products.

BUSINESS DEVELOPMENT STRATEGY : QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) PERSPECTIVES

Abstract- King's Promotion Indonesia is a company engaged in international bag production services. This study uses a quantitative strategic planning matrix method by evaluating alternative options objectively, determining attractiveness, then deciding the best strategy. The purpose of this study is to analyze internal and external conditions of the company and formulate a business strategy in order to gain a competitive advantage for the company. The research method used in this research is descriptive qualitative method with the type of case study research. Data collection techniques using interviews, surveys and questionnaires conducted on related parties within the company. The data that has been obtained were analyzed using the grand strategy matrix and QSPM. The result of the grand strategy shows that the alternatives that can be applied by the company are market penetration and product development strategies. The results of this study provide alternative strategies, namely improving product quality, developing product variants and designs, and making market pricing strategies in the face of competition. The results of this study show consistency of resource-based theory which states that companies that can maintain its competitive advantage has the ability to create added value for stakeholders.
 Keywords: Market Development, Product Development, Strategy Management, QSPM Matrix

Analysis of MSME Marketing Challenges in Showing Its Existence Towards Export Scale Case Study on AMMIC

The challenge of export-scale marketing carried out by MSMEs that can increase sales and increase competitiveness with the SWOT analysis method in the AMMIC business (Association of Creative Mandiri Partners). The selection of the location of this research was carried out by looking at the development of MSMEs in the current era, the growing development of MSMEs in Indonesia, the business actors dared to take opportunities and decisions by exporting their products abroad aimed at developing the economy and introducing local products. The analysis used to determine the marketing challenges of MSMEs on an export scale in the AMMIC business (Association of Independent IKM Creative Partners) includes evaluation of internal factors, evaluation of external factors, IFAS matrix, EFAS matrix, SWOT matrix and Grand Strategy matrix.

Analysis of Marketing Strategies in Dealing with Business Competition (Study on Ruba Muri Ikat Weaving MSME in Kupang City)

This research aims to identify internal and external factors and formulate appropriate marketing strategy for Ruba Muri Ikat Weaving MSME in dealing with the competition with other ikat Weaving MSME in Kupang City. This is a descriptive study using a combination of quantitative and qualitative methods. The research data obtained from observation, interviews and questionnaires. Respondents in the study amounted to 30 people. Data analysis using SWOT. Based on the grand strategy matrix show that Ruba Muri's marketing strategy is in the position of the Strength-Opportunities (SO) strategy with strategic priorities: product development strategies, implementing market development strategies, conducting vigorous promotions via social media, forward integration, and backward integration.

FORMULASI STRATEGI BERSAING DI KAFE DAN ANGKRINGAN NU LAHARJO MOJOKERTO

ABSTRACT
 The purpose of this study was to identify a SWOT analysis and formulate a business strategy using the IFE and EFE matrix, as well as the Grand Strategy matrix at the Café and Angkringan Nu Laharjo Mojokerto. The benefits of the research are identified SWOT analysis and strategy formulation can be used as a measure in future business planning. The research used is qualitative research, while the data analysis technique uses descriptive analysis, namely describing the data collected using SWOT analysis, IFE and EFE matrix, and the Grand Strategy matrix. The results show that the SWOT analysis is identified, the IFE and EFE matrices have a positive total score, and the Grand Strategy matrix shows that Nu Laharjo Café and Angkringan are in a strategic and good position.
 
 Keywords : Strategy Formulation, SWOT Analysis, IFE and EFE Matrix, Grand Strategy Matrix

STRATEGI PERUSAHAAN BUNGA KERING CV. MATAHARI HANDICRAFT FLOWERS DI DUKUH MANTRIJERON, KOTA YOGYAKARTA

This research aims to analyze strategy choices of CV. Matahari Handicraft Flowers in order to face present and further competition, based on analysis approach of SWOT (Strenghts, Weakness, Opportunity, Threat). Matrix of SPACE (Strategic Position and Action Evaluation), Matrix of IE (Internal Eksternal), and Matrix of Grand Strategy; to know the right strategy decision to be applied in CV. Matahari Handicraft Flowers. Basic method used is descriptive method. Implementation method uses case study method. Data varieties used are primary and secondary data. Data source is obtained from the owner of CV. Matahari Handicraft Flowers, references, and other related institutions. Technique of collecting the data is by observation, questionnaire, interview, references study and notes taking. To analyze right strategy choices in CV. Matahari Handicraft Flowers in order to face present and further competition, SWOT Matrix, SPACE Matrix, IE Matrix and Grand Strategy Matrix are used. As for knowing the right development strategy decision applied in CV. Matahari Handicraft Flowers, Quantitative Strategic Planning Matrix (QSPM) is used. The result of this research showed, that CV. Matahari Handicraft Flowers had been presented in strategic SO based on SWOT Matrix, agresif condition based on SPACE Matrix, first, second, fourth cell (Grow and Build) based on IE Matris, first quadran based on Grand Strategy Matrix. Market penetration is an appropriate strategy to expand CV. Matahari Handicraft Flowers. Keywords: Company strategies, Dried Flowers, CV. Matahari Handicraft Flowers.

ANALISIS KINERJA DAN STRATEGI DIVISI TIWUL INSTAN PADA PT SINAR SUKSES SENTOSA

The purpose of this research is to analyze the performance of PT Sinar Sukses Sentosa tiwul instant devision by using Balanced Scorecard method and analyze alternative strategy to be done to improve company performance using IE matrix strategy, SWOT matrix, and Grand strategy matrix. Method of implementation of this research is a case study, thhe method of determining the respondents with purposive sampling is done by giving questionnaires to employees and customers of PT Sinar Sukses Sentosa product tiwul instant division. Methods of data retrieval obtained from primary data and secondary data with interview technique, giving questionnaire, and documentation. The results of the research using Balanced Scorecard with four perspective are financial prespective with ROI, TATO and Net Profit Margin calculation, customer perspective with Sales Return and Sales retention calculation, internal business perpective with capacity calculation, and learning and growth perspective with calculation of Employed productivity and Employed turn oversecara overall shows that the performance of PT Sinar Sukses sentosa tiwul instant division is not good. Based on the results of IE matrix, SWOT matrix, and Granad strategy matrix, PT Sinar Sukses Sentosa tiwul instant division can make an alternative market development strategy and development of product through increasing product variantion to increase sales. Keywords: Perfprmance, Balanced scorecard, alternative strategy