This article was migrated. The article was not marked as recommended. The behavioural and social sciences are now universally included in undergraduate curricula in the UK and the General Medical Council sets guidance on the purpose of their inclusion. The literature however indicates that a divide exists between these 'medicine in society' topics and the biological sciences within the curriculum. This separation is seen both in terms of curricular time set aside for such topics, and the value placed on their inclusion by stakeholders. At the University of Birmingham, the Graduate Entry Course (GEC) programme has successfully integrated these topics into the undergraduate curriculum. The result is that our medical students learn, from early on in their career, that a working understanding of these topics is essential if they are to practice as holistic, social accountable doctors. The following paper presents and discusses year one of the graduate entry course, as a single case study, from which others may learn.