ABSTRACT The paper shows textual and non-textual evidence that Henry Sidgwick endorses a version of the guise of the good doctrine and a version of the guise of the reasons view. He also rejects the guise of the pleasant doctrine, criticizing Mill’s views of the relations between pleasure, desire and desirability. Sidgwick also anticipates the guise of the apparent good view, i.e. the claim that desire connects with evaluative appearances, not with evaluative full-fledged judgments.