Our study analyzes the dynamic spillover effects between the NFT market, Bitcoin market, oil market, gold futures market, S&P 500 stock index, bond market, and US dollar index over three time periods: the full sample period (2017/6/23–2022/9/2), before the COVID-19 outbreak (2017/6/23–2020/1/12), and after the COVID-19 outbreak (2020/1/13–2022/9/2) by employing the DCC-GARCH-based connectedness model. Furthermore, we apply the DCC-GARCH-t-Copula model, Risk Parity Portfolio (RPP) model, and Minimum Connectedness Portfolio (MCoP) model to evaluate the bilateral dynamic hedge ratios, portfolio weights, and the multivariate portfolio performance of these financial assets, respectively. Our findings suggest that NFTs are a source of volatility spillovers during both periods and that the COVID-19 outbreak accelerates the speed and intensity of volatility spillovers from NFTs to traditional financial markets. Moreover, most of the volatility spillovers from NFTs are caused by own shocks, which implies that NFTs are not susceptible to financial risk contagion. The results of bilateral portfolio analysis show that NFTs can effectively hedge other traditional financial assets when used as long positions. The results of multivariate portfolio analysis demonstrate that NFTs can also reduce investment risk despite their smaller weighting. In the two months after the COVID-19 outbreak, MCoP slightly outperforms RPP, although RPP outperforms MCoP in general.