Gojek Indonesia Research Articles

THE INFLUENCE OF MOTIVATION, PERCEPTIONS OF PROSPECTIVE STUDENTS, AND UNIVERSITY PROMOTIONS ON INTEREST IN STUDYING UNDERGRADUATE PROGRAMS MEDIATED BY ONLINE LECTURES (EMPIRICAL STUDY: INDONESIAN GO-JEK PARTNERS)

The purpose of this study is to investigate the influence of Motivation, Perception, and Promotion of higher education on interest in studying undergraduate programs among prospective students from Go-Jek Indonesia's partners, as well as the mediation role of online lectures in this relationship. Data were collected cross-sectionally from 264 prospective students using a questionnaire as the primary data collection method. The results of the study show that the perception of prospective students has a positive and significant effect on the interest in undergraduate programs. Higher education promotion to prospective students, including the quality of education, reputation, and job prospects of graduates, has proven to have a negative and significant impact on their interest in choosing online lectures. Online lectures mediate the effect of perception and promotion, both directly and through online lecture mediation. This study is expected to provide new insights into the role of Online Lectures in mediating the relationship between motivation, perception, and promotion and interest in study undergraduate programs in universities in Indonesia.

Corporate Entrepreneurship Strategy Initiative at Gojek Indonesia

Corporate entrepreneurship becomes an innovation and creativity in solving problems and finding opportunities to improve business processes and enhance organizational performance. This study aims to explore successful corporate entrepreneurship initiatives at Gojek Indonesia to enhance competitiveness and provide added value to Gojek users and partners. This study uses a qualitative method with a literature review to identify, evaluate, and interpret all relevant sources. The results show that an innovative organizational culture, visionary leadership, and adequate resource availability support Corporate Entrepreneurship (CE) at Gojek. Gojek Indonesia has successfully implemented various innovative corporate entrepreneurship initiatives, such as developing GoPay and GoFood products, strategic partnerships with Tokopedia, and employee empowerment through training and development programs. The positive impact of corporate entrepreneurship at Gojek is evident in various aspects, including increased innovation and creativity, higher adaptability, operational efficiency, more comprehensive market penetration, increased customer loyalty and satisfaction, and long-term growth and sustainability. Therefore, corporate entrepreneurship is a critical element of modern business strategy that helps companies stay relevant and competitive and provide added value to users, partners, and the broader community

Factors Affecting the Gig Economy of Labor Productivity in Ride Hailing Services

The development of the term "gig economy" is an alternative for workers amid economic instability where the basis of work is based on market demand. The gig economy system is characterized as freelancers or independent contractors who have short-term working relationships with a number of clients in return for a wage determined according to the task or amount of work. The purpose of this study is to explain and assess how elements such as religiosity, compensation, and work rights protection affect the productivity of the "gig economy" workforce in the ride-hailing services PT Gojek Indonesia. The object of this study, 122 GoJek drivers in Jabodetabek were surveyed quantitatively using the structural equation modeling method (SEM-PLS). The result of this study indicates that the factors of religiosity, compensation, work rights protection have a significant effect on the productivity of the "gig economy" workforce in ride-hailing services. The compensation factor is the most important one.

MARKETING COMMUNICATION STRATEGY PT. GO-JEK INDONESIA IN INCREASING THE NUMBER OF CONSUMERS

This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.

PT Gojek Indonesia: Maintaining Corporate Sustainability with Innovation and Customer Perception

This research has a special problem in considering how much influence innovation management has on technological innovation, customer satisfaction on customer loyalty, as well as the impact of technological innovation and customer loyalty on corporate performance and corporate sustainability. The aim is that PT. Go-Jek Indonesia can consider things that can maintain corporate sustainability in a business context. This research uses quantitative research methods as its research method by distributing questionnaires to Go-Jek users who will later provide their views on PT. Gojek Indonesia. Researchers found that there is a close relationship between all variables and corporate sustainability directly and indirectly. This illustrates theoretically that maintaining innovation and customer perspective with good intentions will have an impact on the corporate's sustainability in the long term or the sustainability of PT. Gojek Indonesia. The research concludes that technological innovation, innovation management, customer satisfaction, customer loyalty, and organizational performance allsignificantly and positively impact PT. Gojek Indonesia’s sustainability. The findings emphasize the need for PT. Gojek Indonesia to prioritize these variables to ensure the corporate's long-term sustainability and success.

Influence Analysis of Gojek Indonesia’s Corporate Social Responsibilty (CSR) on Corporate Image (Case of NGO “Yayasan Anak Bangsa Bisa”)

During the pandemic of 2020, Gojek Indonesia established a non-profit organization named Yayasan Anak Bangsa Bisa that aims to distribute aid and support to the stakeholders affected by the pandemic. This research seeks to discover if any influence is caused by implementing Gojek Indonesia’s Corporate Social Responsibility (CSR) on corporate image. The theories used in this research are the CSR Dimension Pyramid as the independent variable and Elements of Corporate Image as the dependent variable. The method used is descriptive quantitative, with a questionnaire as the chosen data collection method. This research concluded that there is a 40,2% positive influence between CSR implementation and Gojek Indonesia’s corporate image. Though the result is positive, Gojek Indonesia’s actions have not yet exceeded the public’s expectations. Gojek Indonesia’s overall corporate image is a trusted, innovative, and unique company. However, the corporate identity element, specifically the slogan ‘Pasti Ada Jalan,’ is still unfamiliar to the public. Thus, this research recommends that the following study consider the actions taken based on the existing corporate image and an interview with Gojek Indonesia’s team as an additional data collection method. A more practical recommendation is for Gojek Indonesia’s team to conduct social listening to observe the public’s expectations of CSR actions and add the slogan ‘Pasti Ada Jalan’ to their application and services layout.

THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT PT APLIKASI KARYA ANAK BANGSA (GOJEK INDONESIA)

In the midst of intense competition among other companies, one way to retain customers is customer relationship management (CRM). Customer loyalty which can later be used as a benchmark in the sustainability of a company that is competing fiercely with its competitors. The existence of online transportation is an innovation in the era of the times which makes technological developments develop rapidly, especially in the field of transportation. The purpose of this study is to determine whether CRM activities affect customer loyalty or not. In addition, this study will also investigate how Gojek Indonesia's CRM affects customer loyalty. This research uses quantitative methods for data collection; surveys or questionnaires are used as samples, and the sample size of respondents is 100 people. And by using bivariate data analysis by testing between 2 variables, and data processing using SPSS. According to the results of the regression test analysis, there is a significant correlation between customer relationship management and customer loyalty of PT Gojek Indonesia.

Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Loyalitas Pelanggan: Studi Pada Pelanggan GO-JEK Di Denpasar

Online transportation is one form of the rapid development of technology. One company that has become a pioneer in providing online-based transportation services is PT. Indonesian Go-Jek. PT. Go-Jek Indonesia was pioneered by Nadiem Makarim in 2010 which at that time only served motorcycle taxi orders via telephone, but since January 2015, Go-Jek has launched a mobile application that can be used as a medium for ordering Go-Jek transportation online. Go-Jek itself is an intermediary that connects motorcycle taxi drivers with customers, where customers can monitor the position of motorcycle taxi drivers that have been ordered. This study aims to determine the role of customer satisfaction in mediating the effect of service quality and brand image on customer loyalty. The sample in this study amounted to 120. The sampling technique used was purposive sampling technique, namely the technique of determining the sample with certain criteria. This study used data collection techniques using the questionnaire method using the Google form. The data analysis technique in this study is the SEM analysis technique using the SmartPLS software analysis tool. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction and loyalty. Brand image has no positive and significant effect on customer satisfaction and loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction partially mediates service quality on customer loyalty. Customer satisfaction does not mediate brand image on customer loyalty. Go-Jek management is expected to continue to improve the quality of their services, especially in improving the discipline and skills of drivers, so that the company is able to provide maximum service.

The Effect of The Characteristics of Product Innovation on Intention to Adopt Application-Based Motorcycle Taxi Service (Go-Jek) The Moderating role of Consumer Demographic Characteristic in Yogyakarta

Application-based motorcycle taxi (ojek) service becomes one of the most popular startup businesses in the recent years. There are many emerged companies that offer application-based transportation service, one of them is PT. Go-Jek Indonesia. However, there are only few researches that examine factors that might influence companies to design suitable and user-friendly application-based transportation service. This study aims to determine the influence of the characteristics of product innovation on intention to adopt app-based ojek service (Go-Jek) in which consumer demographic characteristics variable is used as moderators. Primary data were collected through questionnaires with a sample size of 280 respondents. This research used multiple regression analysis on millennial, non-millennial, and combined generations, and conducted moderate regression analysis of characteristics of an innovation (relative advantage, compatibility, complexity, trialability, observability). The result shows that relative advantage, compatibility, trialability, observability in the millennial generation have positive and significant effect on intention to adopt, whereas complexity variable has no significant effect. It was found that variables of relative advantage, trialability, and observability in the non-millennial generation have positive and significant effect, whereas complexity variable has negative effect on intention to adopt. On the other hand, the result proves that compatibility variable has no significant effect. In addition, the result also shows that variables of relative advantage, compatibility, trialability, and observability in combined generations have positive effect on intention to adopt Go-Jek application, whilst complexity variable has a negative effect on intention to adopt Go-Jek app. Factor of generation shows that the effect of variable of characteristics of an innovation (relative advantage, compatibility, complexity, trialability, observability) has stronger effect on intention to adopt in non-millennial compared with millennial generation.

Strategi Naratif Dalam Iklan Online: Menganalisa Pengaruh Introducing Jo & Jek Terhadap Sikap Penonton di Platform Youtube

Currently, narrative online advertising is considered effective because it can shape consumer attitudes through beliefs, feelings (affect) and behavioral intentions. Narrative-style ads are in focus because they are able to shape consumer attitudes through interesting stories and provide useful information. The objectives of this study also include understanding how Jo&Jek's narrative ads influence viewers' perceptions of the brand. In addition, this study also revealed that demographic factors such as gender and online ad viewing habits can moderate the effects of Jo&Jek narrative commercials on viewers' attitudes, therefore the researcher took this case study using Go-Jek Indonesia's web narrative commercial titled "Introduction: Jo & Jek. This study uses a quantitative approach and uses a questionnaire to collect information from those who watched Introducing Jo&Jek. There will be 400 participants used as the research sample. In this study, a Likert scale was used for quantitative data collection, and basic linear regression analysis was conducted with the help of SPSS. The simple linear regression test results yielded the formula Y = 0.172 + 0.954X. The study found that online narrative advertising explained 57.4% of the variation in viewer sentiment, and the remaining 42.6% was influenced by other variables beyond the scope of this study. Therefore, it can be said that people's perspectives on products and services are influenced by audience attitude marketing.

GOJEK AS HEROES IN PANDEMIC TIMES (ANALYSIS OF HEALTH CAMPAIGN NARRATIVE IN GOJEK ADVERTISING)

In the conditions of the Covid-19 pandemic, the role of the mass media is very important to inform various things, especially about health messages that must be carried out by the community. There are many advertisements about health protocol campaigns that aim to invite or persuade the public to implement health protocols to avoid Covid-19 and reduce Covid-19 cases in Indonesia. Advertisements about health protocol campaigns that are broadcast are also often made by several parties, such as the government and the private sector. One example of this advertisement is the Gojek Indonesia advertisement. The theory used is narrative theory and Transportation Imagery Model. This study uses a qualitative approach with a narrative analysis method. The data collection technique uses documentation. The research subject is Gojek advertisement. The results showed that the health narrative in Gojek's advertisements during the Covid-19 pandemic persuaded the audience by bringing the audience to an actual or real experience as if the audience played a role in the narrative or story, thereby generating empathy. In addition, Gojek was shown as a Hero character during the Covid-19 pandemic.

Penyelesaian Terhadap Wanprestasi Pengguna Aplikasi Go-Jek Berupa Pembatalan Orderan Sepihak Terhadap Pengemudi (Driver) Go-Food Di Wilayah Kota Payakumbuh

Gojek Indonesia is a technology company, not a transportation company that provides transportation services. The service features available on the go-jek application are go-food, which is a delivery service provided by go-jek companies to buy and deliver food orders to their users. The large number of consumers who use this application always cancel orders unilaterally which results in default in an agreement. This study discusses the settlement of defaults on the use of the gojek application in the form of unilateral cancellation of orders for gofood drivers in the Payakumbuh City area. This research raises two problems, namely What is the process for the birth of an agreement between gojek drivers and go-jek application users in food ordering activities, What is the settlement of compensation for defaults on gojek application users in the form of unilateral cancellation of orders against go-jek drivers? Food. This study uses the Juridical Empirical method. The data sources used are Primary Data through interview studies and document studies and Secondary Data through primary legal materials, secondary legal materials and tertiary legal materials. The results of the study show how the process of the birth of an agreement between go-jek drivers and go-jek application users in food ordering activities and settlement of compensation for defaults on go-jek application users in the form of unilateral cancellation of orders against go-food drivers. The implementation that occurs for consumers purchasing food and drinks through the online ordering application, as mentioned, does not always go well. There are also actions that can harm other parties in their implementation, especially when ordering food and drinks using an online application, in other words, consumers do not come directly to the places where the food and beverage sellers are concerned. Default means negligence, negligence, default, not fulfilling its obligations in the agreement. Based on the Consumer Protection Act, there are rights and obligations held by business actors.

Determining the Best Route for Multiple Orders Clients in Food Delivery Services with Simulated Annealing Algorithm

Food delivery services have been widely implemented by several companies such as Gojek Indonesia, Grab, Shopee Food and many more. Busyness and busy activity motivates someone to order online food delivery to meet their needs. For example, a worker who is tired of working all day orders food online for the dinner menu instead of cooking. Simulated annealing (SA) is an algorithm for performing general optimization. In this study, researchers built a system that determines the best delivery routes to deliver messages between customer meals using a simulated annealing algorithm. From the results of the study it was found that the application of the simulated annealing algorithm in finding the best route for multiple client food delivery in Binjai using data collected from drivers was quite good. Based on the results of trials conducted, Route [0-1-5-2-3-4] with a length of 6.29 km is the best route among others.

THE INFLUENCE OF JOB FLEXIBILITY ON ONLINE DRIVER PERFORMANCE MEDIATED BY JOB SATISFACTION

In the current technological era, humans need travel services that are easy to get to help with daily activities, such as online transportation. Service companies are now competing with each other to create online- based transportation applications. One of the popular online transportation applications in Indonesia is Gojek. The purpose of this study is to determine the effect of work flexibility on online driver performance mediated by job satisfaction at PT. Gojek Indonesia The population used in this study were Gojek drivers in the JABODETABEK area. The type of research used in this study was quantitative research. The data source used is primary data both from the results of questionnaires and survey data or journals. The sampling technique used the Hair et al 2010 formula, and the sampling in this study was carried out by distributing questionnaires with a total sample of 77 respondents. The analysis technique used in this study is multiple linear regression analysis using SMART PLS version 3.0. Based on the findings of this study, it will help companies improve the performance of drivers that there is a study of work flexibility when it is more seriously carried out, this is the fruit of an effort to apply drivers to be able to manage their work time so that they can manage their own work so that work time is not disturbed others and feel satisfied with their work and it will all make their performance increase

The Journey of GOJEK: Becoming Indonesia's First Decacorn Startup

This paper centers on the strategic analysis of PT GOJEK Indonesia to establish itself as the leading decacorn company in Indonesia. PT GOJEK Indonesia, headquartered in Jakarta, is a digital payment technology company and multi-service on-demand platform. Initially founded as a contact center in the early part of 2009, Gojek facilitated connections between consumers and courier delivery businesses, alongside the acquisition of two-wheeled vehicles. In 2015, Gojek launched its application with a limited range of services and has since experienced rapid growth. Presently, GOJEK is available in 50 cities across Indonesia. This study provides a concise overview of the company's vision and mission. Various analytical tools, including PESTEL analysis and Porter's Five Forces, are employed to identify the current external factors affecting the company. The VRIO analysis is utilized to assess the internal variables that influence the company's customers. Furthermore, the Blue Ocean Strategy is employed to discuss GOJEK 's generic strategy for its ride-hailing services, while the SWOT analysis is used to analyze the company's overall strengths, weaknesses, opportunities, and threats. The analysis results reveal that Gojek has a significant impact on the political landscape, contributing Rp. 1.7 trillion to the Indonesian economy and promoting digital transactions as a means to reduce air pollution. GOJEK, as the market leader in Indonesia, does not face significant competition concerns. Additionally, Gojek offers unique features that distinguish it from its competitors. Overall, the VRIO analysis demonstrates that Gojek possesses considerable value, particularly due to its exclusive services such as Go-pay, its e-money platform, which enables users to purchase and utilize GOJEK’s services. Based on the SWOT analysis, Gojek exhibits substantial strength and opportunities, indicating its potential to become a preeminent decacorn company in Indonesia.

Influence Of Satisfaction, Commitment, And Trust Customer To Customer Loyalty Gojek Users In Bandar Lampung

In this modern era, people have various activities and to fulfill the needs of these activities, people need transfers as fork equipment or auxiliary equipment in carrying out their activities. One of the online transfer services currently available among the public is Gojek Indonesia, which is an online transfer service application that can be used on smartphones. To offer compliance to its customers, currently the services offered by Gojek range from a service system for accompanying passengers using motorized transportation, a food delivery service system, to a one day grocery shopping service system. The aim of this research is to identify the effects of Happiness, Commitment and Confidence in Compliance on Gojek consumers in Bos Lampung. The research used is quantitative research and the sampling method used in this research is probability sampling. The number of examples obtained was 81 respondents, namely Gojek clients in Bos Lampung. Based on the research results, it shows that satisfaction and trust elasticities have an impact on Gojek client compliance in Bos Lampung, while for elastic commitments it has no effect on Gojek client compliance in Bos Lampung. In this research the elastic effects of Satisfaction, Commitment and Confidence affect 78% of Gojek client compliance in Bos Lampung. Conversely, more than 22% is influenced by other aspects not monitored in this research.

Pengaruh Harga Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Go-Jek Di Kota Manado

The development of the online transportation industry has made competition in the market even tighter so that consumers are increasingly selective in choosing the services to be used. Given this, customer satisfaction is of course a very important factor for the existence, continuity and development of the company, in this case PT Go-Jek Indonesia. In this research, we will discuss the influence of two factors, namely price and service quality and their impact on Go-Jek customer satisfaction in Manado city. From the results of a survey conducted on 50 respondents who had used Go- Jek services several times, it was found that the two independent variables, namely price and service quality, had a significant influence both partially and simultaneously on the dependent variable, namely customer satisfaction. The results of this research can certainly be useful input and material for consideration for related parties, especially PT Go-Jek Indonesia in the Manado city area in an effort to continue to maintain and increase customer satisfaction.

Analisis Pengaruh Iklan Boyband BTS sebagai Brand Ambassador terhadap Minat Beli pada Aplikasi GoFood

Inside the increasingly globalized world, technological advancements have the potential to impact business sustainability. Approaches for resolving them including choosing the suitable advertisements and brand ambassadors and attracting consumers' buying interest. PT Gojek Indonesia or Gojek, one of Indonesia’s first online transportation service providers, also carried out a series of promotional activities through advertising to maintain and improve competitiveness and quality among many other business competitors. In June 2022, Gojek introduced BTS as their new brand ambassador through GoFood ads. When the chosen brand ambassador succeeds in attracting consumers, consumers’ buying interest will increase. Consequently, the the researcher is keen to know boyband BTS advertisements’ significance as a brand ambassador in terms of buying interest in the GoFood application. The primary data collection method was used through questionnaires on Google Forms. The collected records were then examined using a simple linear regression, using the SPSS 25. In accordance with the findings of the data analysis, the advertisement of the boyband BTS as a brand ambassador has a notable aftermath on buying interest in the GoFood application.

NEGOSIASI DAN MANAJEMEN KONFLIK (STUDI KASUS MANAJEMEN KONFLIK PADA MITRA DRIVER GOJEK DENGAN PT. GOJEK INDONESIA

Labour is part of the company's responsibility for welfare in both social, political, cultural and economic aspects. In the working world, businessmen and workers are always in contact, both directly and indirectly. However, there is not uncommon difference of opinion between the two sides due to differences in intent and background. So, it is not uncommon for conflicts between the two, including at PT. Gojek Indonesia. PT Gojek Indonesia is an Indonesian technology company that serves the transportation sector through motorcycle taxi services. As a large company, PT. Gojek Indonesia has many employees and also has many partners who support this company. However, there are many conditions in the field that need to be improved in the management of PT. Gojek Indonesia. This writing itself is basically aimed at analysing conflict management carried out by PT. Gojek Indonesia in the conflict that occurred with the Gojek Driver Partners. To find data, authors use secondary data through literature studies both through journals, news, and so on as a source of data. In addition, the author found that PT. Gojek Indonesia was able to handle this conflict well which was proven through a solution or middle ground that was carried out as a form of conflict resolution.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Aplikasi Go-Food Selama Pandemik Covid-19

The Go-Food application is an application that serves online food and beverage orders made by PT Gojek Indonesia. There are several new policies made by PT Gojek Indonesia to reduce the spread of the COVID-19 pandemic, but there are still some driver partners and merchant partners who have not implemented these policies, such as there are Go-Food drivers who are inconsistent in using masks and gloves. , there is no guarantee for the cleanliness of food or beverage processing from the seller, and the company has not guaranteed the implementation of social distancing for its employees. This study aims to explain whether service quality has an influence on customer satisfaction of Go-Food application users during the COVID-19 pandemic for consumers in Bandung City. This study is a quantitative study with a descriptive method that examines the effect of service quality on customer satisfaction using the Go-Food application during the COVID-19 pandemic on consumers in the City of Bandung. The population used in this study was 912,000 people in the city of Bandung in the young age group (15-34 years) who used the Go-Food application during the COVID-19 pandemic with a total sample of 384 Go-Food consumers during the COVID-19 pandemic. young age group (15-34 years). The sampling technique used is a simple random sampling technique. The data collection technique used in this research is a survey technique through the distribution of online questionnaires via google form. The data of this study were analyzed by simple linear regression method. The results of this study indicate that there is a positive and significant effect on service quality on customer satisfaction using the Go-Food application during the COVID-19 pandemic on consumers in the city of Bandung.