Global Business Growth Research Articles

Pengembangan Website Company Profile untuk Meningkatkan Promosi Digital PT Multi Global

In the face of digital era promotional challenges, developing a company profile website has become a crucial need for PT Multi Global. Despite operating for over two decades, the company has lacked a formal promotional platform capable of reaching a broader market. Previous promotional efforts relied solely on word-of-mouth, which is limited in expanding the company’s visibility in today’s digital landscape. Through a Community Service (PkM) initiative, this study aims to design and develop an informative and responsive company profile website using WordPress CMS and the Elementor plugin. The development process follows the System Development Life Cycle (SDLC) method with a waterfall approach, encompassing requirements analysis, design, implementation, testing, and maintenance phases. The final outcome of this project is a website that provides comprehensive information about the company, its products, and services, while also enhancing brand awareness and facilitating easier access to information for customers. This website development is expected to serve as an effective solution in supporting PT Multi Global's business growth and boosting the company’s competitiveness in an increasingly competitive market.

The Global Business Growth, impeding headwinds: Resilience of Indian Economy and transition to circular economy

The global economy is on the threshold of witnessing greater uncertainties and uneven development in the face of Russia-Ukraine war, China’s zero covid policy and a deep hole in the pockets of developing economies due to burgeoning oil bills and the in-built resilient nature of Indian economy to bounce back given its past record and switch over to renewable energy resources by augmenting renewable source of energy by tapping into green hydrogen.

МАРКЕТИНГ-ЛОГІСТИКА ТА ЇЇ РОЛЬ В СУЧАСНИХ УМОВАХ

Marketing logistics and its role in modern conditions is a profound and systematic study of the interaction between marketing and logistics, analyzing their strategic impact on the business environment in the modern era of globalization. The article examines not only individual aspects of these areas but also their interaction to achieve effective supply chain management and competitive advantages. The introduction of the article emphasizes the importance of marketing logistics in modern business, pointing out that it is defined not only as a subsystem of logistics but also as a strategic integrated approach aimed at jointly solving the tasks of marketing and logistics to satisfy consumer needs. This concept is considered in terms of its key elements, such as inventory management, delivery, information technologies, and green logistics. Furthermore, the article analyzes the impact of modern information technologies on the development of marketing logistics, particularly the use of Supply Chain Management (SCM) and Electronic Data Interchange (EDI) systems. The role of strategic management in addressing challenges and utilizing opportunities arising from the growth of global business is highlighted. A separate section is dedicated to the analysis of the impact of green logistics on marketing strategies. Considering contemporary trends towards sustainable development, the study explores how companies can use green logistics strategies to attract consumers and create a positive image. Special attention is given to studying the competitive advantages that arise from the implementation of marketing logistics strategies. It is noted that effective management of logistic processes can not only enhance supply efficiency but also become a key factor in brand development and ensuring competitiveness. The article not only examines the theoretical aspects of marketing logistics but also provides practical recommendations for companies and managers. The conclusions of the article emphasize that effective management of marketing logistics can become a strategic driver for businesses in the face of growing competition and rapid changes in the modern business environment.

Blockchain technology-based FinTech banking sector involvement using adaptive neuro-fuzzy-based K-nearest neighbors algorithm

The study aims to investigate the financial technology (FinTech) factors influencing Chinese banking performance. Financial expectations and global realities may be changed by FinTech’s multidimensional scope, which is lacking in the traditional financial sector. The use of technology to automate financial services is becoming more important for economic organizations and industries because the digital age has seen a period of transition in terms of consumers and personalization. The future of FinTech will be shaped by technologies like the Internet of Things, blockchain, and artificial intelligence. The involvement of these platforms in financial services is a major concern for global business growth. FinTech is becoming more popular with customers because of such benefits. FinTech has driven a fundamental change within the financial services industry, placing the client at the center of everything. Protection has become a primary focus since data are a component of FinTech transactions. The task of consolidating research reports for consensus is very manual, as there is no standardized format. Although existing research has proposed certain methods, they have certain drawbacks in FinTech payment systems (including cryptocurrencies), credit markets (including peer-to-peer lending), and insurance systems. This paper implements blockchain-based financial technology for the banking sector to overcome these transition issues. In this study, we have proposed an adaptive neuro-fuzzy-based K-nearest neighbors’ algorithm. The chaotic improved foraging optimization algorithm is used to optimize the proposed method. The rolling window autoregressive lag modeling approach analyzes FinTech growth. The proposed algorithm is compared with existing approaches to demonstrate its efficiency. The findings showed that it achieved 91% accuracy, 90% privacy, 96% robustness, and 25% cyber-risk performance. Compared with traditional approaches, the recommended strategy will be more convenient, safe, and effective in the transition period.

Does the Recent Global Business Growth Exhibit an Inclusive Growth? a Research on Socio-Economic Status of Least Developed Nations in Asia

While the global business growth trend is upward, it is essential to ensure that if it is an inclusive growth that every nation is benefited and growing. Asia is the earth's largest continent. It covers 48 countries. This article focuses on the socio-economic status of the nine least developed countries in Asia to validate whether the global economic growth is inclusive. It examines how Socio-economic status fosters or hinders the development of these countries. Regression analysis is used for analyzing the Gross National Income, Foreign direct investment.

When cosmopolitan corporations meet local environments: The impact on managerial structure in international luxury hotels

With the rapid growth of global business and travel, many international hotel companies have expanded their operations to China. Effective staff strategy becomes a key issue when corporations face a paradox between their strategic mission in the global context and their daily operations in local environments. Through in-depth interviews with executives and senior managers from hotel associations, international hotel groups and hotel owners, this paper explores the current managerial structure of international luxury hotels and how it is shaped by this paradox. The findings indicate that international hotel companies prefer to assign cosmopolitan general managers to run their properties and maintain company policies and standards, while using local medium managers or seconds-in-command to assist the key executives in dealing with local issues. By rethinking this phenomenon under the wider contexts of globalization and cosmopolitanism, we argue that the current managerial structure represents a cosmopolitan elite culture developed in the context of Western modernity. The influences of the hotel industry’s features and the outstanding characteristics of the Chinese context on the talent localization process are also discussed, and some implications are provided.

Integrating Ethico-Cultural Derivatives for Sustainable Global SMES : A Case Study of Africa and Asia

One of the key variables in the analysis of small and medium enterprises (SME’s) is the influence of ethico-cultural derivatives and its impacts on overall global business growth and development. The paper highlights some essential ethico-cultural derivatives that have influenced small and medium enterprise (SME) operations both in Africa and Asia. The paper posits that despite the uniqueness and the importance of these ethico-cultural derivatives in SMEs activities across the two regions, the exigencies of global SMEs development has make it imperative to have an SME ethico-cultural meeting points for sustainable global SMEs. The paper identifies how ethico-cultural variances in Africa and Asia SME operations can be integrated and harnessed for effective inter-regional growth as prelude to globally sustainable SMEs.

An approach to Construct the Fuzzy Data Mart using Soft Computing

Data Mart is emerging as one of the hottest areas of growth in global business and the critical components and tool for business intelligence. A data mart is a local data warehouse used for storing business oriented information for future analysis and decision-making. In business scenarios, where some of the data are fuzzy, it may be effective to construct a warehouse that can strengthen the analysis of fuzzy data. This paper presents a Fuzzy Data Mart model that imparts the exile interface to the users and also extends the DWs for storing and managing the fuzzy data along with the crisp data records. We have proposed, an algorithm to design data mart, which improves the decision making processes. To do so, we use Extraction, Transformation and Load (ETL) tools for better performance. In addition to that, the membership function of fuzzy is used for summarization.

A Comparison of the Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters: London vs. Florida

ABSTRACT The significant increase in service offerings throughout the world has caused marketing scholars to focus their attention on the problems and characteristics of the service encounter. With the growth in global business, more attention is being paid to cross-culture service encounters. This study adds to that trend by attempting to measure the effect of intercultural sensitivity on the cross-cultural performance of service employees in two service-dependent areas: London and Florida. The results indicate that employees with high intercultural sensitivity scored significantly higher in terms of service attentiveness, revenue contribution, interpersonal skills, and social satisfaction as they relate to cross-cultural encounters. There was no significant difference in scores for motivation-to-work, primary rewards (compensation, recognition, etc.), and job satisfaction.

Constructing Advantage: Distributed Innovation and the Management of Local Economic Growth

Abstract This paper discusses, in a preliminary way, the new dialogues that successful knowledge‐intensive communities have adopted in order to achieve global business growth. Using empirical data on innovation from cities in Canada and the United States; innovation governance models from small and medium sized countries including Scotland, Denmark, Finland, and Sweden; and using differences in technology sectors—particularly telecom and photonics—this paper will present some modest insights into the path dependencies of small firms, small nations and globally competitive innovations.

The effect of intercultural sensitivity on employee performance in cross‐cultural service encounters

PurposeThe significant increase in service offerings throughout the world has caused marketing scholars to focus their attention on the characteristics of the service encounter. With the growth in global business, more attention is also being paid to cross‐culture service encounters. This study proposes adding to that trend by attempting to measure the effect of intercultural sensitivity on the cross‐cultural performance of service employees.Design/methodology/approachQuestionnaires were carried out in four‐ and five‐diamond hotels located in the state of Florida with reputations for attracting foreign guests.FindingsThe results indicate that employees with high intercultural sensitivity scored significantly (p<0.05) higher than employees with low intercultural sensitivity in terms of service attentiveness, revenue contribution, interpersonal skills, job satisfaction, and social satisfaction as they relate to cross‐cultural encounters. There was no significant difference in scores for motivation‐to‐work and perceptions of primary rewards (compensation, recognition, etc.).Research limitations/implicationsThe study was limited to upscale in Florida hotels.Originality/valueResults suggest that service firms would benefit from testing for and providing training in intercultural sensitivity for employees involved in cross‐cultural service encounters.

A fuzzy approach to build an intelligent data warehouse

Data warehousing is emerging as one of the hottest areas of growth in global business and the critical component and tool for business intelligence. In the data warehouse environment, the level of summarization plays an important role. Some Data Warehouse applications, directly account for the uncertainty and vagueness often associated with time-series and enterprise-wide decision making. In this paper, we enhance the concept of summarization using fuzzy technology, keeping in view the time-series and enterprise-wide data. This enhancement, which extends the aggregation process used in data warehouse, provides insightful information intelligently and allows greater facility for modeling human decision making.

A CONCEPTUAL MODEL OF GLOBAL BUSINESS GROWTH IN SOUTHEAST ASIA

The industrialization of Southeast Asia has been portrayed as a contagion spread of economic growth across the region as, like 'flying geese', these economies chose to follow the development patterns of their more successful East Asian neighbours. This seemingly sequential development has implied that there is an identifiable 'Asian' model of economic growth. However, in reviewing the 'flying geese' theory of contagion economic development, it is suggested that the theory does not adequately explain Southeast Asia's economic growth, or its decline during the financial crisis of 1997-8. This article suggests that Southeast Asia's growth was the direct result of transnational company (TNC) industrialization and foreign investment. Asia's growth has essentially depended upon global commercial forces as much as on regional and domestic opportunities. Accordingly, this study seeks to assess the impact of foreign business and foreign capital on Southeast Asia and proposes an alternative explanation of development by way of a conceptual model of global business growth.

A CONCEPTUAL MODEL OF GLOBAL BUSINESS GROWTH IN SOUTHEAST ASIA

The industrialization of Southeast Asia has been portrayed as a contagion spread of economic growth across the region as, like 'flying geese', these economies chose to follow the development patterns of their more successful East Asian neighbours. This seemingly sequential development has implied that there is an identifiable 'Asian' model of economic growth. However, in reviewing the 'flying geese' theory of contagion economic development, it is suggested that the theory does not adequately explain Southeast Asia's economic growth, or its decline during the financial crisis of 1997-8. This article suggests that Southeast Asia's growth was the direct result of transnational company (TNC) industrialization and foreign investment. Asia's growth has essentially depended upon global commercial forces as much as on regional and domestic opportunities. Accordingly, this study seeks to assess the impact of foreign business and foreign capital on Southeast Asia and proposes an alternative explanation of development by way of a conceptual model of global business growth.

Cross‐cultural perspectives for quality training

Suggests ways to improve the quality of cross‐cultural training by the analysis of needs within expatriates. Identifies the countries for this training and matches the indicated needs with global business growth patterns. Reports on an internet survey of trainers and a review of global commerce which reveals a high mismatch between countries identified and emerging global markets. Cites a strong need for reformulating cross‐cultural training strategies and processes together with suggestions for the enhancement of global training.

Innovation in Experiential Business Ethics Training

Ethics training has undergone dramatic changes in the past decade. Global business growth and increased technological change have played a role in the increasing sophistication and development of ethics programs and communication devices. These training initiatives are based on organizational ethical decision making theories and empirical research indicating the benefits of training in developing an ethical organizational culture. In this article, we discuss the issues important in developing effective ethics training, examine the goals and methods currently used in training, introduce an ethics training behavioral simulation, and discuss its implementation and evaluation.

Political Counterbalance and Personal Values: Ethics and Responsibility in a Global Economy

Abstract:The extraordinarily rapid growth of global communications, information technology, and investments have energized hundreds of millions of business people and opened up immense opportunities in most of the countries of the world. Yet this apparently inevitable global business growth also has parallel dangers for people. In two areas the weaknesses of the global economy are evident: (1) Global business and financial operations with little accountability for long-term human needs; and (2) Goals and values of business managers that are not sufficient for business or for life.