Scholars have paid scant attention to how state–society relations are shaped in contexts where democratic and authoritarian institutions co-exist under new forms of authoritarianism. Furthermore, the realm of youth citizenship in such regimes is a nascent area warranting deeper exploration. This study draws on the case of Turkey to address these gaps by investigating why political parties, which previously marginalised young voters, have fervently mobilised youth during elections that paradoxically coincided with the process of autocratisation. We employ a content analysis of party programmes, election manifestos, and social media campaign content of major political parties, as well as secondary sources on Turkish and youth politics spanning from 1983 to 2023, to address this puzzle. Our analysis unveils three key findings. Firstly, transformative events such as the Gezi Park Protests and digital activism have invigorated youth political involvement, compelling both government and opposition parties to prioritise youth electoral engagement. Secondly, the shift from a parliamentary to a presidential system has heightened political parties’ focus on securing the youth vote to win elections. Lastly, political parties strive to align youth political values with their own ideologies, and the process of election campaigning provides ample opportunities for such a goal.