Georeferencing is a key process in the digitization of natural history collections as it assigns spatial coordinates to preserved specimen collecting locations, facilitating their use in ecological, evolutionary and conservation research. Georeference data in public repositories such as GBIF is often missing or incomplete, jeopardising their use in research and limiting the return on investment made by public institutions. Despite the existence of guidelines for best practices for georeferencing and widely accepted standards for biodiversity data, there is a lack of a simple yet effective software tool that offers the implementation of both concepts. We present GeoPick with the aim to offer the collections community a standards‐compliant tool that eases the georeferencing process, making it more cost‐effective, and which, by applying best practices, contributes to the betterment of the occurrence data in public repositories. GeoPick also offers the possibility of collaboration between users and institutions through the sharing of georeferences. The tool is hosted by GBIF at https://geopick.gbif.org, and is open source. Its code is available at a public GitHub repository (https://github.com/rtdeb/GeoPick).Keywords: Darwin Core, georeferencing, natural history collections, point‐radius method, web application, Well Known Text Format, WKT
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