Panegyrics, as a genre of oral literature, play a significant role in the social, historical and political systems of the Yorùbá people. Through the recitation of praise songs, panegyric reciters often seek to create awareness about the hegemonic status of the individuals or entities being praised. However, the ideologies expressed through the use of metaphor in these panegyrics are usually subtle and covert, thereby enabling the subtle manipulation of the praised individual(s). To uncover the subtle ways metaphors are constructed in panegyrics to serve various purposes, including the maintenance of unequal power relations, this paper examines the use of metaphor as a strategic linguistic device for conveying ideological messages in the panegyrics of the Ifẹ̀ and Ò̩yó̩ ethnic groups within the broader Yorùbá cultural context. It therefore evaluates how metaphor is employed in Yorùbá panegyrics to communicate ideological content in Ifẹ̀ and Ò̩yó̩ panegyrics. By shedding light on the covert ways metaphors are constructed in the panegyrics, the paper offers insights into how language can be strategically employed to maintain and perpetuate unequal power structures within a society. It also highlights the versatility of metaphor as a rhetorical device, capable of conveying complex ideological messages in a subtle and aesthetically pleasing manner, as evident in the Yorùbá panegyric genre. Keywords: Metaphor, Discourse, Critical Discourse Analysis, Ideology and Panegyrics
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