One of the strongest tools to verify the predictions of general relativity (GR) has been the gravitational lensing around various compact objects. Using a dual charged stringy black hole produced from dilaton-Maxwell gravity, we investigate the impact of the plasma parameter on gravitational lensing and black hole shadow in this study. Detailed investigations are performed to mark the impact of the homogeneous and non-homogeneous plasma environment on the electric and magnetic charge parameters of stringy black hole. In order to compare the results, we have also considered the vacuum scenario of the dual charged stringy black hole. Our results show that the effect of homogeneous plasma environment is much stronger in comparison to vacuum for the case of electrically charged stringy black hole. However, in the case of magnetically charged stringy black hole, the deflection angle gets decreased in presence of the homogeneous plasma medium. It has been observed that the radius of the shadow increases in a non-homogeneous plasma environment for electrically charged stringy black hole, whereas it decreases for magnetically charged stringy black hole in presence of the same plasma environment. This study aims to investigate how different plasma environments influence these fascinating astrophysical phenomena.