For estimating the large covariance matrix with a limited sample size, we propose the covariance model with general linear structure (CMGL) by employing the general link function to connect the covariance of the continuous response vector to a linear combination of weight matrices. Without assuming the distribution of responses, and allowing the number of parameters associated with weight matrices to diverge, we obtain the quasi-maximum likelihood estimators (QMLE) of parameters and show their asymptotic properties. In addition, an extended Bayesian information criteria (EBIC) is proposed to select relevant weight matrices, and the consistency of EBIC is demonstrated. Under the identity link function, we introduce the ordinary least squares estimator (OLS) that has the closed form. Hence, its computational burden is reduced compared to QMLE, and the theoretical properties of OLS are also investigated. To assess the adequacy of the link function, we further propose the quasi-likelihood ratio test and obtain its limiting distribution. Simulation studies are presented to assess the performance of the proposed methods, and the usefulness of generalized covariance models is illustrated by an analysis of the U.S. stock market.
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