Gender Cues Research Articles

Gender Stereotyping in Robot Service Failures

AI agents, such as service robots, could encompass gender cues. However, little is known regarding whether and how customers apply gender stereotyping to service failures in gendered service tasks performed by robots. Drawing on gender stereotype theory, we investigate the joint effects of robot gender (feminine vs. masculine) and task type (female-dominated vs. male-dominated) on customer dissatisfaction following service failures. Study 1 reveals that feminine service robots are perceived as more communal but as equally agentic as their masculine counterparts. Study 2 demonstrates that feminine (vs. masculine) service robots generate lower customer dissatisfaction when failing a female-dominated task. However, this discrepancy diminishes when failures occur in a male-dominated task. Perceived communion and tolerance serially mediate such robot gender effects. Our findings suggest that using feminine robots across all service categories may be a cost-effective strategy for hospitality organizations, eliminating the need to vary robot gender by task type.

The gender congruency effect in sentence context depends on gender transparency and L2 proficiency: A self-paced reading study with Polish–German bilinguals

Aims and objectives: The gender congruency effect, and so the facilitated retrieval of grammatical gender for translation equivalents of the same gender, has been documented in the recognition of isolated words in L2. Our study investigates whether this effect extends to word recognition in sentence context and whether it is modulated by gender transparency and L2 proficiency. Design/methodology/approach: Sixty late unbalanced Polish–German bilinguals completed a self-paced reading task with noun phrases manipulated for lexical gender congruency with L1 (congruent, incongruent) and noun-internal gender transparency in L2 (transparent, non-transparent). L2 proficiency was assessed through the Dialang test. Data and analysis: Reading times on the noun were analysed by means of linear mixed-effects modelling. Findings/conclusion: Results showed a gender congruency effect that was limited to transparent nouns and which was greater at lower L2 proficiency levels. Originality: The study is the first to investigate the gender congruency effect in the recognition of nouns embedded in grammatical sentences. Significance/implications: The study shows that the presence of a contextualising sentence does not eliminate the cross-language effects of grammatical gender. Furthermore, it provides first evidence that individual noun-internal gender cues modulate the gender congruency effect. The findings are discussed in terms of the relationship between gender transparency at the micro-level and the degree of activation of gender values.

The eyes have it: How do gender cues in wine labels influence U.S. women wine consumers?

Little is known about women wine consumers’ reactions to gender cues in marketing communication despite their increasing purchasing power. This research examines the effects of gender cues (feminine vs. masculine) in wine labels on women wine consumers' attitudes, sensory expectations, sensory evaluations, and purchase intentions. Two online experiments and one field test involving 462 valid responses from U.S. women consumers reveal that they hold more favorable attitudes and intentions towards feminine (vs. masculine) wine labels. The moderating effects of in-group gender identification and wine knowledge were discussed. This study responds to calls for more research about women consumers in the hospitality field and extends the application of gender schema theory to hospitality literature. The findings offer updated knowledge on how to approach gender in hospitality marketing, particularly wine marketing. This research enriches hospitality literature in terms of gender marketing and provides substantial practical implications for the wine industry.

Genital and Subjective Sexual Arousal in Androphilic Women and Gynephilic Men in Response to the Copulatory Movements of Different Animal Species

Research has repeatedly shown marked differences in men’s and women’s sexual response patterns; genital response in men tends to be elicited by cues that correspond to their sexual preference (preferred gender), while women’s genital response is less sensitive to gender cues and more sensitive to the presence and intensity of other sexual cues (e.g., sexual activities). We tested whether the cue of copulatory movement in a general sexual context elicited a genital response in androphilic women but not in gynephilic men. If so, women should react to stimuli depicting not only the non-preferred gender but also other animal species differing in phylogenetic distance to humans. We studied the genital and self-reported arousal of 30 gynephilic men and 28 androphilic women to two sexual videos depicting penetrative human sexual intercourse (female-male and female-female) and nine videos depicting animal copulation. Neither women nor men showed genital or subjective sexual arousal to non-human sexual stimuli. Moreover, both sexes demonstrated a highly cue-specific pattern of arousal. Our results suggest that copulatory movement displayed in non-human species is not a sexual cue that can elicit genital or subjective sexual arousal in humans.

The role of differential cross-linguistic influence and other constraints in predictive L2 gender processing

Previous studies on the use of morphosyntactic gender cues for linguistic prediction show that non-native speakers’ use of grammatical gender information is influenced by various factors. In the present study, we examined the influence of differential cross-linguistic influence (DCLI), knowledge of L2 lexical gender, gender congruency, and L2 fluency. To this end, we investigated L1 Oromo L2 Amharic speakers as well as L1 Amharic speakers, using the Visual World Paradigm (VWP) and supplementary offline experiments. We investigated two groups of L2 Amharic speakers, i.e., L1 Eastern Oromo L2 Amharic and L1 Western Oromo L2 Amharic speakers. The Eastern Oromo dialect patterns with Amharic in terms of gender agreement unlike the Western Oromo dialect which does not have grammatical gender. Analyses of the participants’ proportion of eye fixations show that early exposure to the gendered Eastern Oromo dialect facilitates predictive L2 gender processing. L2 fluency, the speakers’ knowledge of L2 lexical gender, and specific properties of the gender cues modulate predictive L2 gender processing. However, there is no significant influence of lexical gender congruency. The study has ecological significance as it presents empirical data from understudied languages.

Predictive Language Processing in Russian Heritage Speakers: Task Effects on Morphosyntactic Prediction in Reading

This study investigates the effect of task demands on the predictive processing of morphosyntactic cues (word class, noun/adjective gender, case, and number) in reading among Heritage Speakers of Russian (N = 29), comparing them with Russian language learners (N = 29) and monolingual Russian speakers (N = 63). Following the utility account of bilingual prediction, we hypothesized that the predictive use of morphosyntactic cues would be more evident in a less-demanding reading cloze task (Experiment 1) than in a more-challenging eye-tracking reading task (Experiment 2), and for cues that RHSs regard as more reliable (word class and number vs. gender and case cues). The results confirmed our predictions: In Experiment 1, Heritage Speakers (and L2 learners) used all cues predictively to generate the upcoming lexical item, with higher accuracy for word class and number cues compared to gender and case cues. In Experiment 2, in contrast to monolingual readers, neither Heritage Speakers nor L2 learners used gender cues on adjectives to anticipate the gender of the upcoming noun. The results are discussed in respect to the interplay between task demands, cue weight, oral fluency, and Russian literacy experience.

Processing reflexives in adjunct control: an exploration of attraction effects

Abstract Previous research has demonstrated that dependencies between reflexives and their licensors resist attraction effects from structurally illicit but feature-matching attractors. However, mechanisms guiding reflexive licensing in control clauses remain insufficiently explored. To address this gap, this paper examines whether reflexives in adjunct control clauses primarily seek their licensors within the same clause (i.e., from the null subject) or access noun phrases in higher clauses by probing attraction effects from attractors in the higher clauses. The licensing of the null subject is dependent on the animacy requirement of the main clause subject. Therefore, if the reflexive searches for its licensor from the higher clause, the gender manipulation of noun phrases in the higher clause should exclusively impact the reflexive processing, not the null subject licensing. A self-paced reading task reveals that the licensing of reflexives is sensitive to attraction effects, but only when the overall gender feature of the main clause subject is complex. This finding suggests that reflexives in adjunct control clauses do not exclusively rely on the null subject as a licensor; instead, they extend their search beyond the local domain of the adjunct clause, using gender cues. The observed selective attraction effects support the notion that the distinctiveness of the main clause subject matters.

Gender/Sex Categories and Gendered Cues in People Perception: The Influence of Gender/Sex Ratio and Gendered Appearance on Group Judgments

Previous findings on people perception show that perceivers are attuned to the social categories of group members, which subsequently influences social judgments. An outstanding question is whether perceivers are also attuned to visual cue variability (e.g., gender typicality). In two studies (n = 165), perceivers viewed 12-person ensembles (500 ms) of varying White men-to-women ratios. Importantly, faces of one gender/sex were morphed to appear either more masculine or more feminine. Consistent with prior work, results indicated that judgments varied by the actual gender/sex ratio. In addition, perceivers' judgments varied as a function of manipulated gender cues. Ensembles composed of masculine, compared to feminine White men, were judged to have more men, higher perceived masculinity, and to be more threatening. Complementary results were found for ensembles composed of feminine, compared to masculine White women. These findings highlight the impact of both social categories and visual phenotypic cue variability on people perception.

Linguistic and cultural properties of the Spanish adaptation of the CAT (SP-CAT): pilot results from neurotypical subjects

ABSTRACT Introduction Aphasia assessments in languages other than English are scarce. In the case of Spanish, this scarcity includes a need for assessments with linguistic and cultural adaptations that consider dialectal varieties and cultural traits across Spanish-speaking populations. Aims of the study This study discusses the linguistic and cultural adaptation of the Comprehensive Aphasia Test (CAT) to Spanish (SP-CAT), a version that can be used in Spain and Spanish-speaking Latin American countries, and provide pilot results assessing whether performance is comparable across samples. Methods For the linguistic adaptation, we discuss considerations such as typological differences between English and Spanish, Spanish varieties, gender cues, spelling-sound regularities, transparency, and other syntax-related aspects. For the cultural adaptation, we discuss considerations such as culturally relevant items and images, and covering different Spanish varieties within the SP-CAT. The pre-testing of items for the SP-CAT included controlling variables such as name agreement of visual stimuli (examined in n=237 healthy participants), imageability (examined in n=244 healthy participants), and lexical frequency (from the Corpus of Reference of Current Spanish). We also conducted a pilot study of the SP-CAT with 82 healthy participants from Chile, Colombia, and Spain to assess differences in performance within tasks between the included countries; analysis of such differences was completed within a Bayesian framework. Results The SP-CAT provides a linguistic and cultural adaptation of the original English CAT. Item pre-testing included name agreement, lexical frequency, and imageability tests to ensure comparability with the English original version. Our pilot study confirmed that there are no clinically significant differences in performance within tasks between the included countries in healthy participants, a necessary step towards the final validation of a test for the Spanish-speaking world. Discussion The SP-CAT responds to a need to develop linguistically and culturally sensitive adaptations of assessments for Spanish-speaking people with aphasia to be used in clinical practice. Pilot results indicate that the adaptation meets the criteria to be used across Spanish varieties. In light of promising pilot results, the next phase of this study will assess the validity and reliability of the SP-CAT, providing normative data for its administration.

Fine-grained differences in gender-cue strength affect predictive processing in children: Cross-linguistic evidence from Russian and Bulgarian

We tested predictive gender agreement processing in adjective–noun phrases by 45 4- to 6-year-old Russian- and Bulgarian-speaking children using the visual world eye-tracking paradigm. Russian and Bulgarian are closely related languages that have three genders but differ in the nature and number of gender cues on adjectives. Analysis of the proportion and time course of looks to the target noun showed that only Bulgarian children used gender cues to predict the upcoming noun. We argue that the cross-linguistic difference in the gender cue strength is revealed through the operation of economy, transparency, and interdependence in a gender complexity matrix. The documented advantage for Bulgarian children in gender agreement processing and acquisition underscores the need for a comparative language acquisition approach to typologically close languages.

The Role of Attractiveness in Gendered Sexual Response Patterns

ABSTRACT Previously documented sexual response patterns of gender-specificity among gynephilic men and gender-nonspecificity among gynephilic women could be explained by women responding more strongly to non-gendered aspects of sexual stimuli. Cues of attractiveness are known determinants of sexual decision-making, yet have not been directly tested as determinants of sexual response. The current study investigated the role of attractiveness cues in explaining gender-based patterns of sexual response. Thirty-one gynephilic men and 60 androphilic women were presented slideshows of images depicting individual nude men and women that were pre-rated in a pilot study as either attractive or unattractive. The men and women were posed with legs spread and aroused genitals displayed prominently. Images were isolated against a white background and included minimal contextual information. Three sexual responses – genital arousal (via photoplethysmographs), self-reported arousal, and visual attention (via eye-tracking) – were recorded continuously. Across all three response modalities, men’s and women’s responses were stronger for the attractive versus unattractive images and for their preferred versus non-preferred gender. For men’s arousal and women’s self-reported arousal, the effect of attractiveness was stronger for their preferred versus non-preferred gender. Thus, both men and women demonstrated preference-specific patterns of sexual response. Gender cues had the strongest effect on men’s visual attention, whereas attractiveness cues had the strongest effect on women’s visual attention. Findings establish the importance of target attractiveness in arousal to sexual stimuli and add to mounting evidence that androphilic women’s sexual responses are sensitive to gender, but may be more sensitive to non-gendered features of sexual stimuli.

Gender Bias in Virtual Doctor Interactions: Gender Matching Effects of Chatbots and Users on Communication Satisfactions and Future Intentions to Use the Chatbot

A healthcare provider’s gender not only influences patients’ health-related behaviors but also the reliability of health information. Grounded in the Computers Are Social Actors (CASA) theory and prior health literature, the current study examines how healthcare chatbots’ gender cues and user gender affect intentions to use the chatbot and chatbot expertise perceptions. Using a 3 (Chatbot Gender Cues: Chatbot vs. Male Doctor vs. Female Doctor) X 2 (User Gender: Male vs. Female) between-subjects experiment, this study indicates that the female-doctor design cues led to significantly higher perceived warmth and communication satisfaction, which subsequently increased social presence and future intentions to use the chatbot. Results also indicated a significant gender congruence effect between female users and the female-doctor design cue chatbot to yield greater communication satisfaction. This study, however, did not find a significant difference in perceived expertise between male versus female doctor design cues. Theoretical and practical implications are discussed.

When Native Speakers Are Not "Native-Like:" Chunking Ability Predicts (Lack of) Sensitivity to Gender Agreement During Online Processing.

Previous work on individual differences has revealed limitations in the ability of existing measures (e.g., working memory) to predict language processing. Recent evidence suggests that an individual's sensitivity to detect the statistical regularities present in language (i.e., "chunk sensitivity") may significantly modulate online sentence processing. We investigated whether individual chunk sensitivity predicted the online processing of gender cues, a core linguistic feature of Spanish. In a self-paced reading task, we examined native speakers' processing of relative clauses in which gender cues were variably exploited to induce processing costs. Even after considering the effect of working memory and cognitive control, the results revealed a significant effect of chunking ability in modulating online sentence processing. Critically, higher-chunking ability speakers' reading times showed online sensitivity to core linguistic cues online; while low-chunking ability readers showed no sensitivity to manipulations, indicating shallow real-time processing of their native language.

Are We Equal Online?: An Investigation of Gendered Language Patterns and Message Engagement on Enterprise Communication Platforms

It was previously hypothesized that gender differences -- and thus gender discrimination -- would disappear if communication was no longer in person, and instead was transmitted and received in the same format for all. Yet, even online, researchers have identified gendered language styles in written communication that reveal gender cues and can lead to unequal treatment. In this work, we revisit these past findings and ask whether the same gendered patterns can be found on modern communication platforms, which present a new set of engagement features and mixed synchronous capabilities. We quantitatively analyze 335,000 Slack messages sent by 845 individuals as part of 46 teams, collected over six years of a product design capstone course. We found little evidence of traditionally gendered communication styles (characterized as elaborate, uncertain, and supportive) from the minority-gender participants. We did identify relationships between message author gender, communication style, and message engagement --- women and minority genders were more likely to have their messages engaged with, but only when using certain communication styles --- suggesting complex power dynamics exist on these platforms. We contribute the first study of gendered language styles on Enterprise Communication Platforms, adding to the community's understanding of how new settings and emerging technology relate to team collaborative dynamics, and motivating future tool development to support collaboration in diverse teams.

Dialect and gender perception in relation to the intelligibility of low-pass and high-pass filtered spontaneous speecha).

Most cues to speech intelligibility are within a narrow frequency range, with its upper limit not exceeding 4 kHz. It is still unclear whether speaker-related (indexical) information is available past this limit or how speaker characteristics are distributed at frequencies within and outside the intelligibility range. Using low-pass and high-pass filtering, we examined the perceptual salience of dialect and gender cues in both intelligible and unintelligible speech. Setting the upper frequency limit at 11 kHz, spontaneously produced unique utterances (n = 400) from 40 speakers were high-pass filtered with frequency cutoffs from 0.7 to 5.56 kHz and presented to listeners for dialect and gender identification and intelligibility evaluation. The same material and experimental procedures were used to probe perception of low-pass filtered and unmodified speech with cutoffs from 0.5 to 1.1 kHz. Applying statistical signal detection theory analyses, we found that cues to gender were well preserved at low and high frequencies and did not depend on intelligibility, and the redundancy of gender cues at higher frequencies reduced response bias. Cues to dialect were relatively strong at low and high frequencies; however, most were in intelligible speech, modulated by a differential intelligibility advantage of male and female speakers at low and high frequencies.

The Development of Predictive Gender Processing Strategies During Noun Phrase Decoding: An Eye-Tracking Study With German 5- to 10-Year-Old Children.

Many models of language comprehension assume that listeners predict the continuation of an incoming linguistic stimulus immediately after its onset, based on only partial linguistic and contextual information. Their related developmental models try to determine which cues (e.g., semantic or morphosyntactic) trigger such prediction, and to which extent, during different periods of language acquisition. One morphosyntactic cue utilized predictively in many languages, inter alia German, is grammatical gender. However, studies of the developmental trajectories of the acquisition of predictive gender processing in German remain a few. This study attempts to shed light on such processing strategies used in noun phrase decoding among children acquiring German as their first language by examining their eye movements during a language-picture matching task (N = 78, 5-10 years old). Its aim was to confirm whether the eye movements indicated the presence of age-specific differences in the processing of a gender cue, provided either in isolation or in combination with a semantic cue. The results revealed that German children made use of predictive gender processing strategies from the age of 5 years onward; however, the pace of online gender processing, as well as confidence in the predicted continuation, increased up to the age of 10 years. Predictive processing of gender cues plays a role in German language comprehension even in children younger than 8 years.

Gender variation in indeclinable inanimate nouns and gender markedness in modern Russian

AbstractIn this paper, the results of a large web-corpus study on gender of Russian inanimate indeclinable common nouns are presented. In most cases, neuter is assigned to indeclinables as a default. However, morphophonological and semantic analogy may lead to feminine and masculine gender assignment. An extensive variation is observed in the whole group of indeclinables and for particular words, which is much larger than anything that can be found in indeclinable nouns. These data support the idea that both masculine and neuter genders have a special status in the Russian gender system (Magomedova & Slioussar 2023). Masculine tends to be chosen in case of conflicting gender cues. When there are no strong cues pointing to any gender, neuter is assigned as the default option. The results of the study are hardly compatible with various structural approaches to gender assignment, but can be accounted for in competition-based models.

Evaluating face gender cues in virtual humans within and beyond the gender binary

Introduction: Virtual human work regarding gender is widely based on binary gender despite recent understandings of gender extending beyond female and male. Additionally, gender stereotypes and biases may be present in virtual human design.Methods: This study evaluates how face gender cues are implemented in virtual humans by conducting an exploratory study where an undergraduate computing population (n = 67) designed three virtual human faces—female, male, and nonbinary.Results: Results showed that face gender cues were implemented in stereotypical ways to represent binary genders (female and male virtual humans). For nonbinary gender virtual humans, stereotypical face gender cues were expressed inconsistently (sometimes feminine, sometimes masculine), and conflicting gender cues (pairs of cues that signal opposing binary gender) occurred frequently. Finally, results revealed that not all face gender cues are leveraged equally to express gender.Discussion: Implications of these findings and future directions for inclusive and representative gender expression in virtual humans are discussed.

Perceived masculinity from Facebook photographs of candidates predicts electoral success

Politicians have used the web and social media to circumvent the gatekeeping behavior of traditional mass media by directly communicating with supporters in their accounts. This paper is aimed at understanding communication strategies used by politicians and campaigns, focusing on the role of gender cues in their visual self-presentation and their impact on election outcomes. Previous research has discussed the importance of visual portrayals of leaders in campaigns. These studies, however, have been mainly based on manual coding and are limited in scale and scope. This paper aims to fill the research gap by introducing a multi task method that infers perceived gender-stereotypical visual traits from social media images. We analyze 77,861 photographs collected from the Facebook accounts of 554 US politicians who ran in the 2018 elections. Regression analyses discover the positive association of the masculinity trait for electoral outcomes. We also identify an empirical evidence that the effect of gender stereotypes could vary according to the gender and party combinations of the candidates in a race. In the intersectional analysis, we found that the win of female democrats against the same gendered opponent was positively correlated with the femininity trait score. This study provides methodological foundations and empirical contributions to the understanding of politicians’ campaign behaviors via photographs shared on social media and their relation to electoral success.

The effect of L2 German on grammatical gender access in L1 Polish: proficiency matters

Abstract Previous research has shown that bilinguals process nouns that have the same grammatical gender in their two languages faster than nouns that differ in gender between L1 and L2. This finding, referred to as the gender congruency effect, has so far only been documented in L2. Hence, the aim of the present study was to examine whether late unbalanced bilinguals would also show gender congruency effects in their L1. To that end, 44 L1 Polish/L2 German bilinguals were tested in a gender decision task in Polish, which included gender-congruent and gender-incongruent nouns. The results revealed a robust gender congruency effect in L1, which was limited to bilinguals with very high L2 proficiency. This indicates that bilinguals activate grammatical gender information in L2 when accessing gender in L1, providing that they are highly proficient in L2. More broadly, the study demonstrates that foreign language knowledge can affect native language performance in exclusively native contexts. Finally, as a first attempt to examine grammatical gender access in Polish, this study shows that feminine gender is accessed faster compared to masculine and neuter, suggesting that the ending -a is the most reliable gender cue in Polish.