Gading Serpong Research Articles

The Influence of Training, and Motivation, on Teacher Performance Mediated by Reward Penabur Christian Elementary School Gading Serpong

In the world of education, educators or teachers play a very important role. Teachers are the main implementers of teaching and learning activities in the school environment. To achieve optimal results, teachers must be supported by quality human resources. One of the critical factors in building superior human resources in education is teacher performance. Teacher performance is reflected in the thoughts and efforts given in carrying out their duties as teachers. Improving the quality of teachers contributes significantly to increasing the productivity and effectiveness of the education process in schools. In particular, at Penabur Gading Serpong Christian Elementary School (SDK), teachers play a central role in the effort to build a better quality education. The success of this school is due to the role of teachers as implementers of teaching and learning activities. Despite mastering various subjects, without the support of quality human resources, teachers cannot achieve optimal results. This study aims to determine the effect of training, motivation on employee or teacher performance mediated by rewards. Located at SDK Penabur Gading Serpong, totaling 70 (Seventy) people and all members of the population as well as the sample so that this research is census research. The results of this analysis show that all indicators used in this study are valid and reliable. This study uses a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS) using SmartPLS 3.3 software. This study provides evidence of a positive and significant effect

Brokerage and social segregation: a case study of cluster housing environment in Gading Serpong, Indonesia

PurposeThe paper aims is to see why social conflict caused by class segregation did not occur in Gading Serpong? What factors prevent conflict from occurring? This research seeks to find the causes of the nonoccurrence of social conflict due to class segregation in the Gading Serpong cluster area and explore the factors that restrain conflict there.Design/methodology/approachThis research is qualitative research with data collection techniques through in-depth interviews with several parties identified as brokerages in the research object area. In this context, one of the media and analytical tools is to recognize agents or brokers who connect two groups of people. Brokerage occurs in sectors, patterns or forms of informal, personal relationships; to understand it, one must pay close attention to micro-level relationships and social psychological processes. However, brokerage can have a significant impact on macro-level social relations, as it is generally associated with social integration processes.FindingsThe lack of involvement of developers in overcoming social conflicts that occur between Gading Serpong natives and migrants in Gading Serpong housing has given rise to new actors. These new actors are what we can call brokers, where they have a role as brokers who are able to connect between migrants and natives in the Gading Serpong area. The broker phenomenon is actually familiar in academia, where in practice the broker acts as someone who is able to find solutions to problems. The broker is the reason even social segregation is created between migrant citizens and native citizens in Gading Serpong but never becomes a conflict between them.Research limitations/implicationsEven if the brokerage phenomenon is the reason why there is no conflict over social segregation brokerage is not the only factor in this nonconflict segregation. Therefore, to cover the larger area of these suburban segregation problems, there must be further research on this topic.Practical implicationsThe practical implication of this research is to encourage the housing developers that create urban housing, such as clusters or other gated communities, to evaluate the social factors, such as potential segregation and conflict management. Also to encourage the developers to get involved and create some social engineering systems, like brokerage, market and other social agents, to create some nonconflict segregation or even more inclusive communities.Originality/valueThis research is uncovering the main reason why social segregation between migrant and native people in Gading Serpong, which could potentially lead to conflict, is never a conflict. The main reason is social actors like brokerage.

The Impact Of Outsourcing on Hotel Efficiency and Performance

Outsourcing has become a commonly used strategy in the hotel industry to improve operational efficiency and hotel performance. Hotel performance is very important in maintaining the quality of service provided to consumers. Therefore, this research aims to find out the impact of the use of outsourcing on the efficiency and performance of hotels in the Gading Serpong area. In this research, the data used is hotel data in Gading Serpong. The method used in the research is a qualitative method. Based on the research results, it was found that outsourcing has a big influence on hotel efficiency and performance. The number of hotels in the Gading Serpong area is 8 hotels with a classification of 1 to 5 stars. Every hotel in the Gading Serpong area uses outsourcing as a resource to help meet customer satisfaction by increasing hotel efficiency and performance. These findings provide valuable insights for hotel managers in designing strategies to improve their efficiency and performance. As a result, it is hoped that this research can become an important reference for the hotel industry, especially for hotel managers in the Gading Serpong area, in optimizing the use of outsourcing to improve customer experience and strengthen their market position.

Motorcycle workshop selection recommendation system in gading serpong using the topsis method

In Indonesia, motorbike repair shops have become a necessity for motorbike riders. The large number of motorcycle repair shops makes it difficult for users to determine the right repair shop according to their needs. Thus, the role of the recommendation system is needed. In order to meet the need for various criteria, a recommendation system for selecting a motorbike repair shop was built using a case study in Gading Serpong. The criteria used are distance, service, speed, price, and comfort of the waiting area. The TOPSIS method (Technique for Order Preference by Similarity to Ideal Solution) is a multi-criteria method that is computationally efficient and is able to measure the relative performance of various decision alternatives in simple mathematical form. Therefore, this research system was built using the TOPSIS method. The test results in this research show that the TOPSIS method has been implemented correctly. Apart from that, a success test of the recommendation system has been carried out by distributing questionnaires, with a success percentage of 82.24%. The questionnaire results obtained have also been tested using Cronbach Alpha, with a result of 0.81, which means that the questionnaire results obtained can be trusted

Analysis and Design of User Interface Private Tutor Mobile Application with Agile System Development Methodologies

Wijaya Learning Center in Gading Serpong faced challenges with low course participation due to an inefficient registration system, and to overcome these challenges, a UI analysis and design were conducted, leading to the development of a mobile application. This application allows clients to easily access class information, register online, and make payments. The backend, designed for the owner, supports schedule checks, transaction monitoring, and teacher management tasks. Class schedules, entered by the owner, remain consistent with changes permitted once a month. Clients can select their preferred schedule through the user interface. The study utilized Agile system development methodologies, known for their success in various fields. The research concludes that Agile methodologies significantly streamline the application design process, resulting in a functional mobile application that meets user requirements. Rigorous testing confirms the smooth usability of the application's four main functions, enhancing the private tutoring experience at Wijaya Learning Center.

Menu Engineering on Food to Increase Revenue at Laku Café, Gading Serpong

The Food and Beverage industry is an industry that has existed and developed for a long time until now. The Food and Beverage sector is engaged in the manufacture and serving of food and beverages and also provides services to customers. Merdeka (2022) emphasizes that Food and Beverage is a part of hospitality that is centered on food and beverage services which aims to achieve customer satisfaction. The method used is descriptive research with a qualitative approach. Research data collection was carried out using documentation studies to determine the level of menu profitability using a menu engineering system. Based on the results of the analysis, it can be concluded that among the menu items sold, there are several menu items that are less popular and there are also menus that bring low profits. There are many ways to increase revenue, including: increasing the attractiveness of the menu, increasing menu prices by switching to cheaper raw materials with the same quality, reducing portion sizes or creating combination packages with other menus that have low costs, removing several menus from the list. menu.

Analisis Digital Marketing dalam Pendapatan Hotel Fame Gading Serpong

Digital marketing is experiencing revolutionary changes along with technological developments in the digital era. This research aims to analyze the impact of digital marketing strategies on the income of the Fame Gading Serpong Hotel, Tangerang Regency. In the context of significant transformation in the hotel industry due to technology and changing consumer trends, this research identifies the strategic role of digital marketing in increasing the competitiveness of Hotel Fame Gading Serpong. This research method uses a qualitative approach with a focus on documentation, interviews and digital marketing analysis at the hotel. Data was collected through interviews with hotel management and visitors who are experienced in digital marketing. Purposive sampling technique was used to select samples that provide in-depth insight into digital marketing strategies. The aim of this research is to analyze the income of the Fame Gading Serpong Hotel generated through digital marketing, as well as exploring the effectiveness of this strategy in attracting visitors. This research also aims to provide practical guidance for similar hotels in implementing digital marketing strategies that are efficient and responsive to market changes. The research results show that Hotel Fame Gading Serpong has successfully implemented an integrated digital marketing strategy, involving social media, official website and online campaigns. The positive impact can be seen in increasing awareness and the number of visitors, which in turn contributes to increasing hotel revenue.

ANALISIS PENGARUH HARGA DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG DI KEDAI KULINER 27 GADING SERPONG

This study aims to analyze the relationship and determine the effect of price and store atmosphere on repurchase intention at Kedai Kuliner 27 Gading Serpong. The research uses quantitative methods by distributing questionnaires to the number of respondents according to the requirements of the research. Based on the research, it consists of 3 variables, namely variable X1, variable X2, and variable Y. The average value for variable X1 is 4.18 (High), X2 is 4.05 (High), while variable Y is 4.06 ( Tall). Based on the results of the T test, it obtained a significance value of 0.00, which means that the variables X1 (Price) and X2 (store atmosphere) have an effect on Y (Repurchase Intention). The Coefficient of Determination Test (R2) gets a value of 0.706. So, it can be concluded that variable Y can be explained by 71%.

Assistance and Development of Website Profile in Curug Sangereng Village

Curug Sangereng Village, located in the independent city of Gading Serpong, Tangerang Regency, boasts a range of complete infrastructure, including offices, health facilities, educational institutions, places of worship, shopping places, and family recreation areas. However, the village presently lacks a comprehensive village profile that can serve as a means of socializing and disseminating information to its community. The objective of this community service activity, therefore, is to develop a website profile for Curug Sangereng Village that will provide information on the village's profile, public services, MSMEs, facilities, routine activities, and news about important events. In addition to developing the website, the activity will also implement a website usage assistance program to introduce and promote the use of the developed website. The assistance and development of the website for Curug Sangereng Village are part of the community service activities undertaken by Universitas Multimedia Nusantara.

Influence Social Media Marketing and Marketing Mix of Repurchase Decision Mediated By Repurchase Intention

The purpose of this study was to determine the effect of social media marketing and marketing mix on repurchase decisions mediated by repurchase intention among consumers of Paramount Land Gading Serpong Tangerang. This is a type of quantitative research with the research population being consumers who have purchased and owned property at PT Paramount Land. The sampling technique in this research is non-probability sampling with purposive sampling. The sample used for respondents in this study amounted to 173 respondents. Based on Hair et al that the minimum sample size is 5-10 times the number of indicators and the author uses 5 times the indicator. The data analysis technique used descriptive analysis of Partial Least Square Structural Equation Modeling (PLS-SEM) to measure the relationship between variables with the help of Smart PLS software.
 The research results indicate that social media marketing has a significant positive influence on repurchase decision, marketing mix has a significant positive influence on repurchase decision, social media marketing has a significant positive influence on repurchase intention, marketing mix has a significant positive influence on repurchase intention, repurchase decision has a significant positive influence on repurchase intention, social media marketing has a significant positive influence on repurchase decision mediated by repurchase intention, marketing mix has a significant positive influence on repurchase decision mediated by repurchase intention

Analysis of Bangka Culinary Business Development in Gading Serpong

Gading Serpong area is developing into a center of business, lifestyle, health and education then office buildings, worship facilities, culinary centers to meet the needs of housing and investment for residents of the capital and its surroundings. The culinary business is currently a big business and attracts many people because they like culinary and want to try local food from other regions and has high profit potential. The Bangka Culinary Business in Gading Serpong with several existing stores has continued to grow since 2018 coupled with the occupancy and community around so that the need for a variety of foods has also increased. This research method uses qualitative methods. While the results of this research conducted by interviews that Bangka culinary first opened in 2017 through a shop because at that time there were no Bangka cuisine rivals in Gading Serpong. The development of Bangka's culinary business continues to grow rapidly from 2018 until now because many are in demand by various groups of people, and the results of these interviews also show the satisfaction of visitors who visit snack shops or restaurants is very satisfied, both from products, services, and management according to existing business standards.

Efforts to Improve the Welfare of Ornamental Fish Farmers in Kalipaten Village Through the Implementation of LoRaWAN-Based IoT Technology

The ornamental fish business is currently one of the popular businesses in the community. The relatively fast reproduction cycle, around 0.5 – 1.5 months, with a relatively high selling price, makes this ornamental fish business much in demand by the public. The maximum utilization of technology will help MSMEs in increasing their income. This service activity aims to build a LoRaWAN-based IoT system for ornamental fish farming along with a mobile-based ornamental fish monitoring application to help manage ornamental fish livestock, which ultimately has an impact on improving the quality of ornamental fish and the income of CV Home Aquafish partners. The method utilizes a service-learning approach through stages: Identify, design, and build a LoRaWAN-based IoT and mobile-based monitoring system, implementing, mentoring, and measuring the effectiveness of the LoRaWAN device in improving the quality of ornamental fish and the income of CV Home Aquafish partners. As a result, LoRaWAN can effectively help minimize mortality in ornamental fish seedlings so that the quality of the fish is maintained. The income of CV Home Aquafish's ornamental fish nursery partners in Kalipaten Village, Gading Serpong, Tangerang also increases.

Harmonious Coexistence: Intercultural Communication Dynamics Between Legal Immigrants and Residents in Gading Serpong

This research delves into the intricate dynamics of intercultural communication within the context of legal immigration, focusing on the community of Gading Serpong. This study employs qualitative research methods to explore the multifaceted interplay of language, social norms, economic collaboration, and government initiatives in fostering harmonious relationships between legal immigrants and residents. Despite linguistic and cultural disparities, the residents of Gading Serpong exhibit a remarkable willingness to engage in dialogue, mutual understanding, and reciprocal respect. The study uncovers the pivotal role of collaborative efforts, inclusive educational practices, and responsible media portrayals in facilitating social integration. Furthermore, the proactive involvement of the local government and community initiatives contributes significantly to creating an inclusive environment, ensuring immigrants are valued members of society. The findings underscore the importance of sustaining efforts to promote ongoing dialogue, cultural awareness, and inclusivity, solidifying Gading Serpong as an exemplar of cultural harmony and diversity within the Indonesian context.

Analysis of Service Quality to Increase Customer Satisfaction at Lawson Gading Serpong Retail Stores

The purpose of this research is to find out what factors influence the level of customer satisfaction when shopping at retail. Surveys were conducted to collect data. The survey was conducted for 1 week, with a total of 30 respondents. The survey results that have been obtained are then entered into the recap file, which is then explained in more detail in the Excel file. In the Excel file, the data that has been obtained is divided into two measurement categories: importance and performance. Then calculate the gap. The results of the Gap 5 analysis show that 80% of the indicators considered important by consumers in providing satisfaction do not provide good performance. Then, in the IPA analysis, it was also found that many indicators were still lacking in terms of performance, even though their level of importance was quite high. It was concluded that Lawson, as one of the well-known retail stores, is still lacking in terms of performance.

HUBUNGAN KOMUNIKASI EFEKTIF TERHADAP KEPUASAN PASIEN DI APOTEK K24 VIENNA GADING SERPONG

Background Effective communication is a problem for Indonesians today, there are still many who are unfamiliar with the culture of Effective communication and lack of listening skills in communicating, which causes them to have more opinions to raise problems than to think about solving problems. Patient satisfaction is one of the important indicators that must be considered in health services. Pharmacy is one of the fields of health services that provide satisfaction to customers. Health services are every effort that is carried out alone or simultaneously within an organization to maintain and improve health, prevent and cure diseases and restore the health of individuals, families, groups and or communitie. Research purposes to find out the Relationship of Effective Communication to Patient Satisfaction at Apotek K24 Vienna Gading Serpong. Research methods used in this study is a quantitative method with a cross sectional design, the sampling 
 technique applied is accidental sampling, the population is 5029 patients with a sample of 100 respondents. Research result the value of the effective communication variable obtained 4.04 which means very good and the patient satisfaction variable obtained 4.03 which means very satisfied.There is a significant relationship between effective communication and patient satisfaction (rcount 0.837 > rtable 0.195).Conclusion effective communication variables and patient satisfaction get very good and very satisfied scores, there is a very strong relationship on the variables and indicators of effective communication (affecting attitudes) on patient satisfaction (assurance).
 

How to Increase Customer Satisfaction at Minimarket with using Servqual Analysis?

Service quality is one of the important things that must be considered in business because it plays an important role in increasing company productivity. This study was conducted to determine whether there is a gap between the performance of Indomaret Allogio Gading Serpong and the expectations of its customers. Research analyzes service quality using the gap analysis measurement method which is part of the Importance Performance Analysis (IPA) method. The method used is a quantitative method by conducting a survey using Google Form to 30 respondents who have made purchases at Indomaret Allogio Gading Serpong. The results of the study found that the availability of facilities, toilet cleanliness, and shopping convenience are the top priorities that must be improved. Then the completeness of the product, employee product knowledge, and employee service speed are important indicators to be maintained. Ease of parking and the beauty of the outlet interior are low priorities. The friendly attitude of employees and the ability of employees to answer questions are considered as excessive indicators.

Analysis of Service Quality on Customer Satisfaction at Merchant Mixue Summarecon Digital Center Branch, Tangerang

Product quality is determined by several factors, one of which is customer satisfaction. Unfortunately, many companies are more concerned with the products or services offered and are not concerned with service quality. This study aimed at assessing the service quality provided by Mixue at the Summarecon Digital Center branch. This research was a descriptive study. The research sample was Mixue visitors at the Summarecon Gading Serpong branch, Tangerang. The inclusion criteria for research subjects were 17-30 years old and willing to fill out a research form via Google form. A total of 30 respondents took part in this study. There are 10 indicators of questions which include ease of parking, the comfort of the place, cleanliness of the outlet, speed of cashiers in payment, additional facilities, speed of employees in serving, employee friendliness, employee knowledge of products, affordable prices, and product suitability with photos on the menu. After obtaining data from respondents, the importance and performance of the Mixture were analyzed with gap analysis, then the indicators were calculated. The results of the study show that the main focus components for increasing customer satisfaction are the comfort of the place, ease of parking, and the speed of the cashier in payment, which is in quadrants 1 and 2. Employee friendliness and cleanliness of toilets are also important and affect Mixue customer satisfaction which is in quadrant 4. In conclusion, Mixue at the Summarecon Digital Center branch needs to pay attention to several things to increase customer satisfaction with its services. Things that need to be prioritized are the convenience of the store, the speed of cashier service, the price according to the quality of the goods, the conformity of the products being sold with menu photos, and employee knowledge regarding the product.

TYPOLOGY OF PUBLIC OPEN SPACE IN PERI-URBAN UNPLANNED SETTLEMENT. CASE STUDY: KAMPONG OF KALIPATEN, TANGERANG, INDONESIA

The growth of the Tangerang area reflects the urban growth trend which leads to a wider growth pattern to the area around the Major City. One indication of the growth is the character changed of settlements that previously had a rural character into urban character, especially in building density. The growth in the number of houses as residences has resulted in changes in the type of open space and its use. Aim: This research aims to identify the type and character of open spaces in unplanned settlements that are growth very quickly because of the area directly adjacent to the Gading Serpong new town. Methodology and Results: The method used is descriptive qualitative. The type of open space is measured by the criteria of location, form, function, and land status. The character of open space is studied by connecting the existence of open space with the social interaction of the residents of the settlement. Conclusion, significance, and impact of study: The findings that have been obtained from this research are that open spaces have five types with a very prominent spatial character, namely open spaces that arise through natural social processes, are not specially designed and have a very important role in bonding the social interaction of their inhabitants.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN CA GADING SERPONG

This research can be conducted on the number of customers who visit Angkringan CA Gading Serpong by using various kinds of social media so that this form of purchase decision becomes evidence from customers who are interested in buying Nasi Kucing products. Likewise, it is important for Angkringan CA Gading Serpong to use digital marketing, because social media has a strong influence on promoting the product. Analysis can be carried out using quantitative research methods, because this research will discuss the 4P strategy, namely Product, Price, Place and Promotion which will be part of the four main keys to making a marketing strategy for Nasi Kucing which will be sold by Angkringan CA Gading Serpong. In terms of target customers, the average consumer who eats at this angkringan is students because access to this angkringan is not far from the university. This study has twenty kinds of indicators consisting of Product Quality, Product Design, Product Brand, Product Variants, Affordable Prices, Sales Competitiveness, Price Compatibility, Strategic Location, Affordable and Convenient, Order System more regularly, Media Promotion, Communication, Product Introduction , Advertising intensity through Food Blogger, so that the stability of a product is proven to satisfy customers and become loyal, a questionnaire needs to be made with a target of reaching 110 respondents who are customers of Angkringan CA Gading Serpong. This is a form of participation in filling out the questionnaire.

AUDIT SISTEM INFORMASI SAS PADA BPK PENABUR GADING SERPONG MENGGUNAKAN KERANGKA COBIT 4.1

This study aims to determine whether: (1) The research carried out makes it easier for the teachers of the BPK PENABUR Gading Serpong area to apply for tickets at SAS in the IT menu, to the Ticketing SIM menu. (2) Notification of ticket information to IT Areas can be grouped by area of the BPK PPENABUR Jakarta school complex, especially the IT Area of the BPK PENABUR GadingSerpong complex. The sampling technique used the COBIT 4.1 framework. Data can be obtained by distributing questionnaires using Google Form to active users of SAS BPK PENABUR GadingSerpong, namely 95 users. Researchers took 2 Domains in COBIT 4.1, namely DS and ME. Fromthe DS domain, researchers took 2 processes, namely DS7 and DS8, and from the ME domain, researchers took 1 process, namely ME1. From the questionnaire, the researcher obtained data from the DS and ME domains was 2.48 and the target and the maturity level of the system (maturity level) was 3. Then the gap was 0.52. Based on these results, SAS BPK PENABUR Gading Serpong needs to be improved both in terms of appearance and menus to make it easier for teachers to use SAS, especially on the IT menu, in the Ticketing SIM menu about ticket applications.