Today, in the process of building an effective system of anti-crisis management of the enterprise, more attention should be paid to such less common, but highly effective tools as stock transactions. Anti-crisis management is a certain set of strategic measures and tactical actions aimed at identifying, preventing and overcoming crisis phenomena in the company's activities, as well as impulses that potentially threaten the development of crisis phenomena in the future. The main directions of action are the following: development of the general anti-crisis strategy of the enterprise, ensuring the financial stability of the enterprise, implementation of the risk management system, restructuring of the enterprise and its business processes, personnel and communications management, increasing the efficiency of the marketing system, etc. Speaking about the place of stock exchange operations in the system of anti-crisis management of the enterprise, it should be noted that they can be considered as a tool in the middle of some of the above measures, namely optimization of business processes, improvement of the level of communications and activation of marketing. In all these aspects, the use of exchange operations can be effective. In our opinion, transactions with goods and derivative financial instruments require the main attention. Speaking about the optimization of business processes, the following advantages of cooperation with stock exchange institutions can be distinguished: guaranteed replenishment of production stocks with raw materials and materials of the required quality and quantity due to the conclusion of term exchange agreements for their supply, the forecast level of prices for raw materials and materials, which is fixed during the conclusion of exchange agreements , clearly defined conditions of supply. Access to the stock market also has a positive effect on the level of business communications, because it is the stock exchange that maximally concentrates all interested parties regarding specific types of goods, which contributes to the intensification of business activity. Exchange operations can also be considered as a highly effective tool for activating the marketing activities of the enterprise. In addition to the purchase of raw materials on the stock exchange for your activity, you can use the stock market for the sale of goods manufactured by the enterprise. In this way, the company can guarantee itself future sales in a certain forecasted price range, and accordingly, reasonable planning of the company's performance indicators, cash flows is possible, therefore, it becomes possible to manage insolvency, which is the main crisis impulse for the company.
Read full abstract