Purpose: This study examines the development of tourism in Belarus, evaluating its infrastructure, cultural heritage potential, and natural resources. The research aims to identify key factors influencing tourism development and assess their relative impact on the sector's growth. Design/methodology/approach: The study employs a mixed-methods approach, primarily utilizing a quantitative survey (n=512) of local stakeholders across six regions of Belarus, supplemented by comprehensive statistical analysis. The research instrument included 17 structured questions measuring perceptions of tourism development across multiple dimensions. Data analysis was conducted using chi-square tests and Cramér's V coefficient to determine statistical significance and relationship strength. Findings: The results indicate moderate tourism development in Belarus (39% of respondents rated it as average, 42% as high). Infrastructure quality shows significant regional variation (χ2(4)=31.50, p<0.001, V=0.56). Cultural heritage emerged as a primary attraction (72% agreement), while natural resources received varied evaluations (57% highlighting landscape value). The study identified key development barriers: visa restrictions (74% of respondents), insufficient marketing (62%), and underdeveloped transport infrastructure (51%). Research limitations/implications: The study's cross-sectional nature and focus on domestic stakeholders may limit its generalizability. Future longitudinal studies incorporating international perspectives could provide additional insights. Conclusion: The study reveals that Belarus's tourism development exhibits a complex pattern of strengths and challenges. While the country possesses significant potential through its cultural heritage (72% positive evaluation) and natural resources (57% positive assessment), its tourism development is constrained by structural barriers. The research demonstrates that future tourism growth requires a three-pronged approach: (1) systematic infrastructure modernization, particularly in regional areas; (2) reform of visa policies to enhance accessibility; and (3) development of comprehensive marketing strategies. The statistical significance of these findings (p<0.001) supports the need for evidence-based policy interventions. This research contributes to both theoretical understanding of tourism development in transition economies and practical policy formulation, while establishing a methodological framework for future studies in similar contexts.
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