Introduction. The modern trends of Ukraine's European integration path determined today's demand for enterprises – the timely publication of the Management Report. The process of preparing the report should be phased. It is reasonable to create a working group, involving representatives of the production unit, the HR department, and marketers. The Law «On Accounting and Financial Reporting in Ukraine» contains clauses with requirements for reporting, therefore, it is observed that it should be compiled by the accounting department, but it provides a lot of information that does not belong to the competence of this service. Considering this, management of the company has to take care of the proper organization of the preparation of the Management Report and the software of information sources for its individual areas. The purpose of the paper is a justification of the optimality of filling the sections of the Management Report according to individual characteristics of the company's activity, based on the experience of European companies, which report on certain issue five years earlier than Ukrainian ones. Results. Each company, depending on the specifics of the business, needs to develop the concept of the Management Report and determine which sections it will consist of. Accordingly, determine sources of information and organize its collection, processing and generalization. It is advisable that this form is not only useful, but also visually attractive, especially with the prospect of attracting new partners. The management report is significantly different from other financial reports. The paper substantiates the optimality of filling the sections of the Management Report according to individual characteristics of the company's activity, based on the practical experience of Ukrainian and European companies. A number of excerpts from relevant reports of various business entities are provided, which visualize their data. Conclusion. It was concluded that the proposed approaches to the informational disclosure of activities and annual results, with an emphasis on non-financial components of the Management Report, contribute to saving time of the performers and the development of a holistic approach to the presentation of data. Perspectives for further research are determined by the accumulation of experience by domestic enterprises on the development of the most optimal structure and content of the Management Report, in order not only to comply with legal requirements, but also to use this creative format to best promote their own achievements and future business opportunities.
Read full abstract