this paper aims to analyze and investigate how supply chain management can represent a competitive advantage for organizations. With the advent of the pandemic caused by the covid-19, there has been an exponential growth in the world e-commerce, and this has required managers and companies to adopt new models of economy capable of anchoring the planning, execution and control of effective actions the management of fundamental assets for the oxygenation of purchasing, logistics, storage, production and delivery processes to consumer markets. The new technologies of communication and telecommunications, which put new tools, such as artificial Inteligence, robotics and Big Data, at the service of this intricate gear of Supply Chain Management, at the same time also pose new challenges to the administrators and the organizations that need to adapt to the new demands and demands of the markets and consequently to the new ways of thinking strategically the delivery of value and the competitive advantage for the stakeholders.