Gossiping is an extensively investigated information dissemination process in which each processor has a distinct item of information and has to collect all the items possessed by the other processors. In this paper we provide an innovative and general lower bound technique relying on the novel notion of delay digraph of a gossiping protocol and on the use of matrix norm methods. Such a technique is very powerful and allows the determination of new and significantly improved lower bounds in many cases. In fact, we derive the first general lower bound on the gossiping time of systolic protocols, i.e., constituted by a periodic repetition of simple communication steps. In particular, given any network of n processors and any systolic period s , in the directed and the undirected half-duplex cases every s -systolic gossip protocol takes at least log ( n )/log (1/ λ ) − O (log log( n )) time steps, where λ is the unique solution between 0 and 1 of λ · p ⌊ s / 2 ⌋ ( λ ) · p ⌈ s / 2 ⌉ ( λ ) = 1 , with p i ( λ ) = 1 + λ 2 + ⋯ + λ 2 i − 2 for any integer i > 0. We then provide improved lower bounds in the directed and half-duplex cases for many well-known network topologies, such as Butterfly, de Bruijn, and Kautz graphs. All the results are extended also to the full-duplex case. Our technique is very general, as for s → ∞ it allows the determination of improved results even for non-systolic protocols. In fact, for general networks, as a simple corollary it yields a lower bound only an O (log log( n )) additive factor far from the general one independently proved in [Proc. 1st ACM Symposium on Parallel Algorithms and Architectures (SPAA), 1989, p. 318; Topics in Combinatorics and Graph Theory (1990) 451; SIAM Journal on Computing 21(1) (1992) 111; Discrete Applied Mathematics 42 (1993) 75] for all graphs and any (non-systolic) gossip protocol. Moreover, for specific networks, it significantly improves with respect to the previously known results, even in the full-duplex case. Correspondingly, better lower bounds on the gossiping time of non-systolic protocols are determined in the directed, half-duplex and full-duplex cases for Butterfly, de Bruijn, and Kautz graphs. Even if in this paper we give only a limited number of examples, our technique has wide applicability and gives a general framework that often allows to get improved lower bounds on the gossiping time of systolic and non-systolic protocols in the directed, half-duplex and full-duplex cases.