Illusions that create a sense of ownership over a virtual body have been widely used to investigate the characteristics of our bodily experience. Despite the great potential of 360-degree videos to implement full-body ownership illusion, research is in its early stages, and no validated tools—neither commercial nor free—are available for the scientific and clinical community. In the current study, we present and discuss the development and feasibility results of a free 360-degree video-based body ownership illusion that researchers and scholars can experience using a cardboard headset with their smartphones. Forty-six participants underwent the 360-degree video-based full-body ownership illusion, visualizing in a first-person perspective (1PP) or in a mirror view the pre-recorded body of a young female performer. All participants were exposed to a congruent visuo-tactile condition (embodiment condition) and to an incongruent visuo-tactile condition (control condition). Participants completed the Embodiment Questionnaire and the Objectified Body Consciousness (OBC) scale. Results revealed that in the congruent visuo-tactile condition (compared to the control one), participants experienced a strong illusion in terms of body ownership, self-location, and agency. In terms of visual perspective, there was no difference in embodiment feelings between participants who experienced the illusion in 1PP and those who underwent a mirror perspective. Lastly, the control beliefs subscale (i.e., OBC scale) displayed a positive correlation with the self-location illusion susceptibility. Overall, these results point to the feasibility of this novel tool as immersive 360-degree video-based scenarios to deliver bodily illusions, and they open new avenues for future clinical interventions.
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