Rival Research Articles

Using Technology to Increase Sales: Influencer Marketing and Viral Marketing

Companies need to boost sales to draw in clients and influence their purchase decisions at a time when business rivalry is becoming fiercer. As technology develops, many businesses develop new ideas to boost sales through more effective digital marketing, such as viral and influencer marketing tactics. In addition, companies need to use technology strategically to modify their marketing campaigns based on the tastes and actions of their target audience. This study will ascertain how taste, influencers, and viral marketing affect consumer decisions. The people who shop at Roti Keset Condet are the population. An accidental sampling technique yielded a sample size of 250 individuals. With SmartPLS, data analysis employs a structural equation model. The study's findings demonstrate the importance of flavor and viral marketing in influencing consumers' buying decisions. Influencer marketing, however, has no bearing on consumer choices. Consumers who make purchases do so due to viral marketing that is executed, even though the influencer serving as the message's messenger is not the campaign's target. Aside from that, people continue to prioritize taste and image when they are making purchases.

Firm Characteristics and Sustainable Development of Zenith Bank Plc in Nigeria

Firms are increasingly implementing sustainable development strategies in response to increased business rivalry in trade and commercial activities and stakeholder pressure. Firms that have regard for future resource availability are mindful of resource sustainability. Hence, this study investigated the nexus between firm characteristics and sustainable development of Zenith Bank PLC in Nigeria. Secondary time series data for this study were collected from annual financial statement and accounts of Zenith Bank for a period of ten years from 2013 to 2022. The information collected on the study variables; firm size (FMSZ), financial leverage (FLEV), return on total assets (ROTA) and sustainability disclosure (SUSD) were evaluated using the Ordinary Least Square regression method in an ex post facto study design. The result obtained shows that FMSZ and FLEV has positive and significant relationship with sustainable development, while ROTA has positive but not significant relationship with sustainable development. The study concluded that firm characteristics have a significant relationship with sustainable development of Zenith Bank in Nigeria. It was recommended among others that the management of Zenith bank should be aware that factors such as company size, financial leverage and profitability are important determining elements when deciding on her corporate sustainable development policies and strategies.

TOURISM NETWORK AND INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE SOUTH OF MOROCCO: A CASE STUDY

With the arrival of internet, business rivalry has become increasingly violent. The use of information technologies has become a strategic alternative for small business companies. Adopting websites and social media is considered as the perfect step for the survival of small companies working in tourism. In addition to this, technology has an impact on the management system of the organisation, guaranteeing the improvement of productivity, performance and competitiveness of small companies. The literature review demonstrates that the appropriation of technologies based on intentions and perceptions makes companies more competent. Our paper aims to verify the level of use and appropriation of the technology by the rural tourist companies owners affiliated to the Rural Tourism Development Network (RDTR) located in the south of Morocco. We look at how the owners of these small rural tourist companies, based in this area, perceive the technology, to understand the sense of ownership of Information and Communication Technologies within these companies and to analyse the integration of the web strategy in their organisation. We have selected a mixed analysis method on a sample of 30 companies members of RDTR, south of Morocco.

Enhancing domestic product competitiveness through electronic intellectual property in Indonesia: a comparison to China, Malaysia, and Thailand

The urgency of the protection of domestic products in supporting economic value and increasing market competitiveness plays a large role through the registration of intellectual property rights (E-IPR). The existence of intellectual property in providing legal security for domestic products was essential for its certainty and safety. This should be done asa precaution in anticipation of unhealthy business rivalries and a minimizing of counterfeit products in the market. The methods used in supporting this study through normative research using a constitutional and case approach. Additionally, it sustained the legal source from primary and secondary data and was analyzed using descriptive analysis methods. The purpose of research is to determine the extent to which intellectual property rights protection has played in supporting the success of domestic products in the market. In view of the high presence of domestic products, the intellectual property rights registration is required by governments and stakeholders through the creation of domestic products to ensure early legal awareness of the resulting creativity needed to protect them by intellectual property. The implementation of intellectual property e-rights (E-IPR) is part of the economic laws of development because it includes efforts to enhance and develop domestic products and thus protect the state, improve the competiting power of the product, and create social welfare.

Legal Study of Anti-Monopoly Activities and Fair Business Competition in the Business World

The goal of this study is The purpose of this writing is to learn about the law of fair business competition, as well as to understand the legal rules against monopoly activities and unfair business competition in the business world, while the benefits that can be obtained from the results of this research are beneficial for practitioners of law, particularly in the legal regulation of business competition in companies, and can be used as study material for legal arrangements in the event of monopoly activities and unfair business competition. The author defines the issue as follows: What is the objective of fair business competition legislation, and what are the legal regulations in the business sector against monopolistic activities and unfair business competition? The study's findings indicate that in the business world, business rivalry is unavoidable; in order for products and businesses to exist, organizations must fight to gain the market. Business rivalry is an unavoidable need at this time, owing to the rising number of firms that have been founded and the more aggressive management of corporations in marketing their products to the market in order to increase profits. The goal of business competition law is to ensure that an economy is based on business competition, with the assumption that through fair business competition, producers will strive to achieve consumer satisfaction through quality products, low prices, and the use of the fewest production resources possible.

Not All Rivals are Created Equal: Friendly Rivalry at Work

Not All Rivals are Created Equal: Friendly Rivalry at Work

Value-based Consultancy in Business

Most businesses in India undergo disproportionate development as their focus is on making more and more profit. They seem to have no concern for the environment, the welfare of their employees or the unethical practices they follow. This has resulted in problems such as an increase in business rivalry, a widening employer–employee gap, a disconnect with environmental concerns as well as a general disinterest in the well-being of the world. The need of the hour therefore is to weave value-based business models for India based on its rich philosophical thought, deep culture and evolved knowledge systems. This paper proposes to meet this need by initiating value-based consultancy based on ancient Indian philosophical thought. It proposes that it should be done with a focus on the human values approach as reflected in the theory of Purusarthas, different dimensions of Yoga and Vedanta philosophy to improve businesses and business practices from a holistic perspective. This philosophical intervention will certainly help businesses to develop more clarity about unethical practices and the ways to control them.

A STUDY ON CSR ACTIVITIES IN BANKING SECTOR AS A FACTOR OF ECONOMIC GROWTH

Corporate Social Responsibility (CSR) is the compliance of social and environmental aspects throughout the operation of the organization. Business rivalries started taking heavy toll on the quality, transparency, environment and the society in general endangering the peaceful coexistence of business and society. The businesses houses started realizing that they would have to rise over and above the profitability and take care of all those associated with their survival in the society directly or indirectly. This realization resulted into the concept of Corporate Social Responsibility (CSR). This research paper moves around developing an understanding about the corporate social responsibility (CSR), its concept and finding out its scope taking the case study of the SBI.

Perlindungan Hukum Terhadap Barang atau Merek KW Di Indonesia

The period of global trade, in accordance with Indonesia's ratification of international accords. As the role of the brand becomes increasingly significant, particularly in ensuring healthy business rivalry, adequate brand regulation is required to deliver community services. Trademark is a subset of Intellectual Property Rights, in which the brand provides a specific amount of value to the circulation of goods. In tandem with a rise in market demand, the development of the circulation of items with in-demand brands will increase, as will the requirements and lifestyles of the community. Frequently, business actors infringe the mark in order to meet the price and quality requirements of the community with counterfeit or KW goods. So that the establishment of unhealthy companies conducted by unlicensed business actors of counterfeit goods. The existence of infractions in the society necessitates legal protection for brand owners. The author employs a qualitative research approach and normative research in this study. Legal protection against counterfeit goods or KW and consumer protection has been regulated in Indonesian laws and regulations, according to the study's findings.

THE 1922 SOLAR ECLIPSE AT CHRISTMAS ISLAND: "OUR DISAPPOINTMENT IT IS IMPOSSIBLE TO DESCRIBE"

The 21 September 1922 total eclipse of the Sun offered the next opportunity to obtain the measurements of the deflection of starlight that could confirm Einstein's General Theory of Relativity and the results obtained during the 1919 eclipse. The Royal Observatory, Greenwich, mounted an expedition to Christmas Island, 350km off the coast of Java, whose work programme also included photographic photometry of southern stars. There they were joined in a spirit of 'friendly rivalry' by a Dutch-German group also planning similar deflection measurements. However, early on in the assembly of their telescope the British astronomers realised that the weather was going to cause trouble and that the meteorological records from the island were of limited value for astronomical purposes.

Gooaall!!!: Why we Built a Neuromorphic Robot to Play Foosball

For the past 25 Years or so, those of us who seek to mimic the brain's workings in silicon have held an annual workshop in the mountain town of Telluride, Colo. During those summer weeks, you can often find the participants unwinding at the bar of the New Sheridan Hotel on the town's main street. As far back as most can remember, there has been a foosball table in the bar's back room. During the weeks of the workshop, you'll usually find it surrounded by a cluster of neuromorphic engineers engaged in a friendly rivalry that has spanned many years. It was therefore almost a foregone conclusion that someone was going to build a neuromorphic-robot foosball table.

Wearable technologies, brand community and the growth of a transhumanist vision

ABSTRACT By enabling users to digitally monitor their health and behaviour, wearable technologies foster the perspective of the quantified self, a cultural phenomenon emphasising personal improvement through self-tracking. This vision, in turn, provides a basis for new forms of social engagement. In this netnographic study, we explore a brand community for users of the Fitbit wearable device. Our analysis reveals two structural dynamics – material agency and quantitative anchoring – which create a foundation for what we label ‘accidental transhumanism’, a transitional movement towards a transhumanist vision based on self-quantification, self-extension, and integration with technology. We further highlight the social engagement mechanisms, including motivating empowerment, friendly rivalry, and trusting engagement, that are built upon this foundation. Leveraging these findings, we theorise a novel model of the interaction of consumers and system artefacts in socio-technical assemblages. We refer to this novel phenomenon of brand community centred on self-quantification as quantified self-in-community, and consider both the beneficial and potentially deleterious impacts that it presents.

Problems of Local Disaster Management Plan at the Great East Japan Earthquake and Achievements 10 Years Later

According to the survey of the Japan Society of Civil Engineers, sending and receiving of support, vertical division of organizations, business continuity, local collaboration, management of disaster prevention and mitigation, advance preparation for reconstruction, and number of personnel are listed as the problems of a local disaster management. As for these problems, the achievements are made clear by analyzing concretely the progress for 10 years after the Great East Japan Earthquake based on the data and examples. As a result it is found out that at the state level the know-how to formulate the subordinate plan of a regional disaster management plan has been summarized and the training system is being arranged to develop the human resources. And at the level of the local governments the rate of the local governments which have worked out a business continuity plan improves and the number of the personnel engaging in disaster management increases significantly. Furthermore, some remarkable advanced examples are observed in the problems of “vertical division of organizations” and “local collaboration.” In the future these measures should be implemented in the individual local governments and elaborated continuously by improving themselves through friendly rivalry.

Impact of Employer Branding on Employee Commitment: Employee Engagement as a Mediator

Employer branding has fascinated human resources (HR) managers and establishments over the last two decades. This is attributed to its practical business implications and being a strong predictor of many favourable organizational outcomes. Due to the fierce business rivalry and market saturation in recent times, businesses are increasingly looking to engage their workforce in order to induce employer commitment among them. Employer brand is one factor that can help organizations keep their employees involved in the job. Employee engagement is critical for service brands, such as the banking industry, for delivering better customer service and maintaining a motivated workforce. An engaged workforce is also more committed towards the organization, which also leads to many desirable business outcomes. This study targeted 485 employees from two banks (one a public sector bank and the other a private bank), which resulted in 409 functional responses. The work objective was to examine the influence of employer brand on employee engagement, which may lead to organizational commitment. This article also examined the mediating role of employee engagement with respect to the five dimensions of employer brand and organizational commitment. The regression analysis using structural equation modelling (SEM) revealed that all five dimensions of employer brand influence employee engagement. Employee engagement also shares a positive and significant association with organizational commitment. Moreover, the mediation analysis also revealed that employee engagement partially mediates the relationship between employee engagement and organizational commitment. These study findings have important implications for business managers, HR managers and academicians.

Carol Bishop-Gwyn. Art and Rivalry: The Marriage of Mary and Christopher Pratt

Carol Bishop-Gwyn. Art and Rivalry: The Marriage of Mary and Christopher Pratt

An analysis of how Shakespeare matures his technique of presenting rivalry between the protagonist and the antagonist in his plays: from Richard II to Henry IV

An analysis of how Shakespeare matures his technique of presenting rivalry between the protagonist and the antagonist in his plays: from Richard II to Henry IV

India and China in Africa: Rivalry or catching up?

The South-South cooperation has been experiencing a second youth with the deepening of Sino-Africa and Indo-Africa relations. In order to secure an important part of the Black continent’s enormous natural resources, China and India have pledged to build mutual beneficial partnerships with Africa. In the process, both Asian growing economies are infusing the continent with capital, infrastructure and jobs. If the two Asian drivers’ safaris in Africa mark the resurgence of Africa in international affairs after more than a decade of negligence by its traditional Western partners, the emerging South-South partnership being forged by both countries brand themselves as ‘win-win’ as compared to Western countries relationship with Africa. More, the Indian version, while refuting the idea of being engaged in a strategic rivalry with Beijing, stresses even more to distance itself from the Chinese type that is accused to be solely replicating the old colonial paradigm of the scramble of Africa’s raw material resources. This paper assesses the veracity of this assumption by confronting the Indian’s project main features to their Chinese counterpart through a cross-examination of key dimensions of both countries’ African project and highlights significant similarities as well as notable differences between these two approaches. Key words: Rivalry, competition strategic partnership, south-south cooperation, China-Africa, India- Africa.

El movimiento de objeción de conciencia e insumisión en España (1971-2002)

Hacemos una síntesis y un análisis de la movilización antimili y antimilitarista en la España de finales del siglo XX. Se enfoca como un nuevo movimiento social que desarrolló un ciclo de tres décadas de movilización subdividido en seis etapas, entre 1971 y 2002. Los objetores, partiendo de la noviolencia, construyeron una identidad y un consenso ideológico que perduraron gracias a la continuidad ininterrumpida del grupo fundacional, el MOC (Movimiento de Objeción de Conciencia). En la década de 1980 la movilización se diversificó con la creación de los colectivos Mili KK. Los grupos antimilitaristas, entre la rivalidad y la coordinación, compartieron dos valores fundamentales: el antimilitarismo y la desobediencia civil. Fue la perseverancia en la desobediencia civil la que lo hizo singular, históricamente hablando, pues gracias a ella se acentuó la impopularidad de la mili y la crisis del sistema de reclutamiento.

Political Elites' Use of Fake News Discourse Across Communications Platforms

“Fake news” has become a global term since Donald Trump’s election as President of the United States. President Trump adopted what we describe as a “discourse of fake news” to attack and discredit news media and political rivals, which is suggested to have been reproduced by politicians in other national contexts. This article investigates whether Australian politicians adopt a fake news discourse. To do so, data are gathered over six months after Trump’s election from four political communications fora : parliamentary debates, social media (Facebook and Twitter), press, and politicians’ websites. We find fake news discourse is predominantly the domain of conservatives. Frequent users employ fake news discourse to delegitimize primarily the media, but also political opponents. Australian politicians’ use of fake news discourse is rare, but it is amplified by news media. Concerningly, it is seldom contested. We argue this has negative consequences for public debate and trust in media and political institutions.

Protestantisms and the Design of South Korea

The blueprint for the Republic of Korea was drawn up in large part by northern Protestants who moved south following the division of the Korean Peninsula. This paper elucidates the profoundly important role they played in nation-building, highlighting the existence of multiple, functionally distinct Protestantisms. Far from constituting a uniform field, Christianity in Korea was shaped by tensions among three different Protestantisms originating in three different locations: the conservative Protestantism of the Northern Presbyterian Church in the United States, the progressivism of Canadian Protestantism, later nurtured by the Germans, and Japanese Protestantism, which entered Korea in the 1920s and left behind a deep imprint despite its relatively limited reach. While the most recognizable form of Protestantism has become inseparable from America itself, a significantly less conservative Protestantism hailing from Hamgyeong-do province and eastern Manchuria served as the core of anti-government dissidence in the 1960s and 1970s. Yet another Protestantism, concealing the word “Japan” from its genealogy in the charged atmosphere of post-liberation Korean society, survived as a powerful rival to and opponent of conservative American Protestantism in presenting a coherent vision of social reform. The existence of such different Protestantisms also reveals the presence of different modernities in postwar South Korea.