The analysis of the influence of external nonlinear cubic viscosity on the behavior of a cantilever rod loaded with a compressive tracking force is performed. The Bernoulli – Euler beam model is used for the describing of the rod bending deformations. After the transition to dimensionless variables, we obtained the form of notation in which the coefficients of the equation do not depend on the coefficient of cubic viscous friction. This indicates the independence of the critical load and system frequency characteristics from the level of nonlinear attenuation. Using the standard procedure of the Bubnov – Galerkin method, taking into account the first two forms of eigen oscillations, the problem is reduced to the analysis of a fourth order nonlinear system of ordinary differential equations with respect to generalized coordinates and generalized velocities. For the linear version of the equations with low attenuation, the values of the critical load are obtained in dependence on the ratio of the damping coefficients of the eigenforms. The behavior of the system is analyzed taking into account the considered cubic nonlinearity using the method of nonlinear normal forms. The problem is reduced to the analysis of a nonlinear dynamical system with one degree of freedom. There are constructive analytical methods of qualitative and approximate quantitative research for this class of problems. The critical value of the compressive force was determined by the analysis of the dependence of the first Lyapunov magnitude on the load parameter. It turned out to be less than the value corresponding to the system without damping (the destabilizing effect of external nonlinear friction). A bifurcation occurs in the system at the critical load value. Therefore, the zero equilibrium becomes an unstable complex focus of the first order and a limit cycle is born. The function of the self-oscillations amplitude of the load magnitude is constructed using the harmonic linearization method.