With the rapid development of Internet technology and the widespread adoption of social media, the forms of language use in the network context have become increasingly diverse. Puns, as a unique rhetorical device, play a significant role in this environment. This paper delves into the pragmatic value and innovative use of puns in Chinese within the network context, analyzing their roles in enhancing humor, promoting implicitness, enriching diversity, and facilitating cultural exchange and integration. At the same time, this paper also addresses the challenges and issues faced by puns in the network context and proposes corresponding countermeasures. Through this research, we aim to provide new perspectives and directions for thinking in the study of network language, further promoting its development and application.
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