The interplay on anatase TiO2 photoactivity between particle morphology and gold nanoparticles (NPs) deposition, via either deposition-precipitation (DP) or photodeposition (P), is here investigated by evaluating the photoactivity of Au modified anatase (Au/TiO2) nanocrystals with either a pseudospherical shape or a nanosheet structure in both reduction and oxidation test reactions. The presence of Au NPs on the anatase surface only slightly affects its photoactivity in Cr(VI) reduction, which is kinetically limited by the anodic half-reaction, whereas a larger exposure of highly oxidant {001} facets is beneficial for overcoming this rate-determining step. In the photocatalytic oxidation of both formic acid, proceeding through a direct mechanism, and rhodamine B (RhB) on surface fluorinated photocatalysts, occurring through a hydroxyl-radical-mediated mechanism, the presence of gold NPs produces a significant photoactivity increase only with spherically shaped photocatalysts, mainly exposing {101} facets. These results are rationalized in light of the preferential migration of photogenerated, oppositely charged carriers toward different crystal facets. In fact, when the Au/TiO2 material mainly exposes the more oxidant {001} facets, where photoproduced holes preferentially migrate, recombination between these latter and the electrons captured by Au NPs is favored. Instead, Au NPs on {101} facets efficiently capture photopromoted electrons, preferentially migrating toward such facets with a consequent improvement of photoproduced charge separation.