Both continuous and discontinuous non-proportional loadings occur in multi-stage automotive stamping processes. Discontinuous loading is widely studied, but due to requiring sophisticated experimental procedures, continuous loading has been studied less. This study explores the impact of continuous loading on DX54 steel utilising an innovative experimental setup that enabled cruciform samples to undergo uniaxial to biaxial strain path change continuously without unloading. A similar two-stage discontinuous loading from uniaxial to biaxial with unloading in between was generated in DX54 to understand the differences in macro-strain, micro-strain, microstructure, and micro-texture evolution between the continuous and the discontinuous loadings. The stress state of the material during continuous loading was different to that during discontinuous loading. In this study, the occurrence of ‘pseudo-localisation’ was observed during continuous loading, and the observed rotation of high-strain bands differed between continuous and discontinuous loading. The discontinuous loading induced a higher strain, hardening rate, and increased elongation compared to the continuous loading. These results suggest the potential for higher formability during the discontinuous loading compared to the continuous loading.