Form Of Brochures Research Articles

Strategi Manajemen Promosi dalam Peningkatan Jumlah Peserta Didik di Taman Qur’an Mutiara Hati Karawang

The aim of this study is to understand how the promotion management system works in terms of increasing the number of pupils present in the Qur’an Garden (TQ) Mutiara Hati Karawang. This research is a qualitative research that is carried out directly in the field with research subjects consisting of the head of the school. Data obtained is collected through observations as well as interviews between the researchers and the head. Mutiara Hati Karawang is one of the institutions located in Sukaluyu region, Telukjambe which is part of Karawang district and is precisely in a residential area. In an effort to promote its institutions, Mutiara Hati’s Qur’an Park (TQ) uses several promotional media, including printed media in the form of brochures or pamphlets, social media such as instagram and communication media, such as socialization of students’ parents or also known as parenting education for parents of students or for prospective parents of educators, where parents are given and equipped with knowledge and skills to help them in raising their children in the right, right, and proper way. The purpose of this promotion is to introduce the Koran Garden (TQ) to the communities in Karawang district in order to raise awareness of the parents who will enroll their children in the Kur'an Garden institutions. The promotion strategy of the Kur’an Garden educational institutions is interesting enough to be studied because although the institution is in a housing area, it will have a large number of pupils.

CROSS-CULTURE BRIDGES IN TOURISM: A STUDY ON TRANSLATION STRATEGIES IN INDONESIAN PROMOTIONAL MATERIALS

Tourism promotion is a type of operative text. The text is structured to influence the reader to visit the tourism destination on offer. The same should also appear in the translated version. The language form of promotional texts is dialogic and persuasive. This study generally aims to explain in depth the translation strategies used in the translation of tourism promotional texts and the translation strategies suitable for the translation of appellative genre texts. This research used qualitative method with deductive and comparative content analysis techniques. The research begins with data collection of tourism promotional texts by looking at their lexicogrammatical features. The data sources came from tourism promotional materials in the form of brochures from the tourism offices of Jepara, and Kudus regencies. The data were analyzed with a functional approach. The findings of this study revealed that the dominant translation technique used to translate tourism brochure texts from both Jepara and Kudus is the literal technique at 75%, and the semantic method at 72%. Thus, the dominant translation strategy or ideology applied by the translators is foreignization ideology, 98%. Furthermore, the results of this study also showed that the functional approach is more suitable for translating tourism promotional materials, because the function of promotional texts is to promote tourism.

Financial Literacy Assistance in Banking Products (BPRS Mitra Harmoni) to Primary School Students in Increasing Financial Awareness from an Early Time (Study at Madrasah Ibtidaiyah Malang)

The importance of managing finances from an early age aims to ensure that people can manage their finances personally and become financially free. Financial institutions or schools need to take important steps to participate in providing literacy to students from the elementary school level up. The activity method consists of the Activity Planning stage, implementation stage, and closing or observation stage. The results of the literacy activities are: first, providing PowerPoint material. The material contains material that explains various financial institutions and their benefits for our lives in the future. Second, watch a video together, an animated video that contains how to carry out financial transactions at financial institutions correctly, the benefits and goodness that can be obtained when someone diligently saves and puts their money in an official financial institution, the convenience of saving facilities without having to come to a BPRS financial institution Harmony Partners. Third, distribution of financial institution literacy media in the form of brochures and registration forms. Fourth, practice saving. Students practice saving by filling in the account opening registration form as the first step that must be taken. Then the students deposit money as an initial deposit of IDR 10,000.00 to the officer in the cash car. Closing Activities or Evaluation from MI Wahid Hasyim School there are 103 customers and MI NU Sumberpasir School there are 123 customers.

Pembuatan Brosur sebagai Media Edukasi untuk Meningkatkan Pengetahuan tentang Tumbuhan Obat bagi Masyarakat

Medicinal plants are all types of plants, either cultivated or not yet cultivated, that can be used as medicinal plants. To find out to what extent medicinal plants are known to the community in Batu Mekar Village, Lingsar District, West Lombok Regency, it is necessary to create an information media for education in the form of brochures. The aim of the research is to develop brochures as educational media to increase knowledge about medicinal plants for the public. This type of research is development research. Data collection techniques use validation sheets and readability tests. The data analysis technique used is the percentage technique. The research results showed that content/material experts had a validation score of 84% and their qualifications were very good. Linguist with a validation score of 70% and good qualifications. Display expert with a validation score of 70% and good qualifications. Meanwhile, the readability test was carried out by 20 people in the community with a score of 80% and their qualifications were very good.

EFFORTS TO IMPROVE SERVICE QUALITY AT BANK NAGARI BATUSANGKAR SHARIA BRANCH IN MAINTAINING CUSTOMER LOYALTY

ABSTRACTBackground. Financial institutions need to pay attention to the quality of their services, as well as Bank Nagari Batusangkar Syariah Branch which pays attention to and strives for the quality of its services in maintaining customer loyalty. In this case, Bank Nagari Batusangkar Syariah Branch uses strategies such as physical evidence (tangible), responsiveness, reliability, assurance, and attention (empathy).Objective. This study aims to determine efforts to improve service quality at Bank Nagari Batusangkar Syariah Branch in maintaining customer loyalty.Methods. Data were analysed using data reduction, data presentation, and conclusion/verification, as well as data validity assurance techniques, namely source triangulation. The data collection techniques used are interviews and documentation.Results. The findings of the research conducted can be seen that Bank Nagari Batusangkar Syariah Branch shows efforts in maintaining customer loyalty by using 5 dimensions of service quality. First, physical evidence provided in the form of brochures, room cleanliness, which in every corner is provided with air conditioning that makes customers comfortable. Second, the responsiveness provided by always being responsive by asking directly what obstacles or problems faced by customers. Third, the reliability that is owned, namely employees who are reliable in accordance with their fields. Fourth, the guarantee provided is security in maintaining customer secrets or identities. And fifth, the attention given is to provide open and transparent communication to customers and meet customer needs.Conclusion. This study has significant implications for assessing the quality of service provided by Bank Nagari Batusangkar Syariah Branch to its customers.

Pengaruh Limbah Tomat dan EM4 terhadap Percepatan Pengomposan Limbah Baglog Jamur Tiram dalam Upaya Pembuatan Brosur bagi Masyarakat

Tomato fruit waste is fruit that has rotted and eventually becomes waste, often causing problems for the environment, so it is not widely used by the community. Tomato fruit waste can be used as a substitute for EM4 in making solid organic fertilizer, because in tomato waste there are microbes that can help the fermentation process. The aim of this research was to determine the effect of tomato waste and EM4 on accelerating the composting of oyster mushroom baglog waste. This type of research is experimental, namely there is 1 control and 2 treatments with 3 repetitions for each treatment so that 9 experimental plots are obtained. The research design used was a Completely Randomized Design (CRD). Data collection techniques use observation and documentation methods, then analyzed using descriptive methods. This was done to obtain fertilizer indicator data. Measurement of fertilizer indicators such as temperature, aroma, texture, color, pH and humidity. This research was carried out for 14 days and obtained data results which stated that tomato fruit waste was effective as a substitute for the role of EM4 in the process of making solid organic fertilizer, because in tomato fruit waste there are bacteria that help the fermentation process. The conclusion of this research is that the use of tomato fruit waste in the process of making organic fertilizer from oyster mushroom baglog waste produces good quality fertilizer as seen from the results of physical tests which show the characteristics, namely blackish brown color, odorless, neutral pH, humidity 60%-80 %, and the texture breaks down. The results of data analysis on the development of teaching materials showed that the validator score for teaching materials experts was an average of 4.6, material experts had an average of 4, and the public readability test average was 4.1, so that teaching materials in the form of brochures are suitable for use.

ANALISIS BROSUR PONDOK PESANTREN DARUSSALAM BLOKAGUNG DITINJAU DARI ASPEK DESAIN GRAFIS

Promotion is something that must be done by an institution, promotional activities are usually carried out to introduce and inform the advantages of the institution so as to form a good image to the public, one of the promotions that is relatively used is print media in the form of brochures. Brochures contain quite a lot of messages so that readers can understand the intent to be conveyed by the promoter. Darussalam Blokagung Islamic Boarding School is one of the institutions that annually publishes brochures in the form of books and are published with different designs. Brochures play a major role as dissemination of information for guardians of students who will enroll their children in Islamic boarding schools which contain several Islamic boarding schools and school units. Messages and information on brochures will be easier to understand if they are visually appealing. The problem that will be studied in this research is to analyze the application of the graphic design aspects contained in the brochure published by Pondok Pesantren Darussalam Blokagung in 2022. The aim is to find out to what extent the brochure fulfills the graphic design aspects. The research method used is a qualitative descriptive method approach, namely by describing each subject to be studied and adjusted to a predetermined theoretical framework. After collecting data through observational research instruments, interviews and documentation, the results of the study show that PP. Darussalam Blokagung does not meet the graphic design aspects, according to Willam Lidwell et al in his book entitled Universal Principles of Design. Meanwhile, according to Ellen Lupton in her book entitled Thinking With Type, brochures have fulfilled the aspects of graphic design, because they have fulfilled the aspects of legibility, balance, unity and effective color, according to what Ellen Lupton explained.
 Keywords: Brochure, Design Grafis

Edukasi dan Penilaian Kesehatan Perumahan di Wilayah Pesisir Kecamatan Ampenan Kota Mataram

A healthy settlement is a place to live permanently, functioning as a place to live, rest, recreation and as a place of refuge from environmental influences that meet physiological and psychological requirements, free from illness and accident. Ampenan District is located in the western region of Lombok Island and is one of the famous coastal areas for tourist destinations. One of them is Ampenan Beach. It is a common concern that in this area there are rows of houses whose health needs to be considered so that they do not become a source of risk of disease transmission such as tuberculosis, pneumonia and other environment-based diseases related to the home environment. Education is needed to increase the knowledge of residents to avoid environmental-based diseases, especially the residential environment. The method used in community service is to provide understanding and knowledge of liveable healthy homes in the residents of Karang Bunyuk, Ampenan District, Mataram City. Education and assessment of healthy homes is carried out door-to-door (from house to house). Educational media in the form of brochures containing knowledge about calm and healthy homes. Healthy home assessments were carried out on 25 residents' house. Based on the results of a survey we conducted on 25 houses in the Karang Buyuk environment, Ampenan District, it was found that there were 2 houses that met the healthy home standards and 23 houses that did not meet the healthy home standards

Informal Information Released by Polish Tax Authorities on the Application and Interpretation of Tax Law: Quasi-Tax Ruling or Irrelevant Piece of Paper?

This note explores the legal significance of information obtained by taxpayers from the tax authorities in the form of brochures, instructions for filling in tax returns, the content of telephone conversations and e-mails. The authors discuss the issue in the context of Polish case law, which seems to indicate a willingness to protect taxpayers acting in reliance on such information.

STRATEGI KOMUNIKASI PROMOSI PARIWISATA PULAU PANDANG OLEH DINAS PARIWISATA KABUPATEN BATU BARA

This study aims to determine the promotional strategy of the tourism office in making Pandang Island a tourist destination in Batu Bara Regency. This research is a qualitative study with descriptive methods. In this study the researcher acts as an observer and systematically records the symptoms / phenomena / objects under study. The results of this study show that the promotion strategy of the Tourism Office in making Pandang Island a tourist destination is with 5 promotional mixes that are used, namely through Advertising in the form of brochures, banners, electronic media, websites and applications. Personal Selling (face-to-face sales), namely by holding exhibitions or exhibitions outside the region and direct marketing (direct marketing) by word of mouth marketing or through stories of experience, influencing factors in efforts to increase tourist visits, tourism in Batu Bara Regency is widely known, especially the island of view where tourists who come are not only local but also foreign countries. Communication barriers faced by the Batu Bara Regency Tourism Office in promoting the island of view, namely, the community has not been able to provide comfort and security to visitors or tourists on the island of view, especially when tourist vehicles are parked in the port area and human resources (HR) are still lacking in understanding the language when there are tourists from abroad who come.

EFEKTIFITAS INFOGRAFIS DALAM MEDIA PROMOSI UMKM

Taman Makam Abu Ambarawa is a cemetery managed by the Gotong Royong Social Foundation, has been using infographics in promotional media in the form of brochures, catalogs and business cards since 2017. This study was conducted to determine the effectiveness of using infographics in promotional media.
 The EPIC model is used as a method to determine the effectiveness of infographics in the promotional media that have been used, using the indicators of Empathy, Persuasion, Impact and Communication. Respondents in this study were people who had used the services of Taman Makam Abu Ambarawa.
 The results of this study indicate that the use of infographics in promotional media is very effective, with an EPIC index score of 3.38 indicating that the decision scale is very effective. While the tabulation of the EPIC and EPIC Rate dimensions indicated that the four dimensions of the EPIC model (empathy, persuasion, impact and communication) had a value greater than the minimum value of Very Effective of 3.25.
 This research can be used by stakeholder are related to cooperatives and UMKM, regarding the perspective of the use of infographics in promotional media that has proven to be effective, through the use of infographics to display products or services in promotional media for the cooperative development and UMKM.

Adult Patient Education: A Readability Analysis of Hospital University Campus Bio-Medico’s Patients Information Materials (PIMs)

The UCBM’s nurses and doctors have produced patients information material under the form of brochures that we delivered to patients in order to help them better understand their pathology, therapeutic path and procedure to which they will have to undergo. With the Covid-19, doctors necessarily spend less time with patients. This means that patients tend to (mis)inform themselves on internet. We analyzed the PIM’s text readability with the Gulpease index. We submitted a qualitative questionnaire to 100 patients to evaluate the clarity of presentation and the communicative effectiveness and how much these allowed or not them to face their procedure with greater clarity and serenity. Brochures aroused interest in 77% of patients, where 87% declared that «The concepts are clear and I could understand them», 55% indicated that «The information is useful for understanding my condition». None of the them reach 40 pt. of the Gulpease index. Furthermore, the institutional font size was too small. Education of adult patient is a transversal area of pedagogy, medical clinic and communication. Experts from various fields (including patient associations) should collaborate to create informative materials that are useful for both patients and doctors/nurses.

Marketing Strategy on Hasanah Saving Products at KSPPS Berkah Mitra Hasanah Semarang

AbstractPurpose - This study aims to find out what a hasanah savings product is and the marketing strategy implemented by KSPPS Berkah Mitra Hasanah Semarang.Method - This research is a type of field research conducted at KSPPS Berkah Mitra Hasanah Genuk Semarang to explore relevant data or primary and secondary data sources. The author collects data by interview, observation, and documentation. The collected data is then analyzed by analytical descriptive method.Result - The marketing strategy carried out by KSPPS Berkah Mitra Hasanah is advertising by KSPPS Berkah Mitra Hasanah in the form of brochures, internet, MMT and souvenirs. In addition to advertising, there is also personal selling, in practice marketing KSPPS Berkah Mitra Hasanah serves and influences, offers, and directly disseminates its products to partners. There is also publicity carried out by KSPPS Berkah Mitra Hasanah through tausiyah activities at the school foundation which is a mandatory activity once a month in the last week of the month accompanied by door prizes.Implication - This research can be used as a reference in marketing KSPPS Berkah Mitra Hasanah hasanah savings products.Originality- The marketing strategy used in marketing KSPPS Berkah Mitra Hasanah hasanah savings products in Semarang is through advertising in the form of brochures, internet, MMT and souvenirs, besides that there are tausiyah activities and door prizes.

DESIGNING VISUAL COMMUNICATION MEDIA AS SUPPORTING CULINARY PROMOTION

Purwodadi City, Grobogan Regency has many interesting culinary tourism potentials to visit and try the uniqueness of its exotic culinary taste, but the lack of promotional media so that there are very few tourists who come, only at certain times culinary tourist attractions have many visitors. Based on these conditions, the author has the idea to create one of the media that can be used as promotional media, namely brochures, X-banners, and posters, with the hope of encouraging the public to promote culinary tourism in Purwodadi City, Grobogan Regency. The creation of this study project aims to host and develop ideas and ideas about the potential of culinary tourism in Purwodadi in printed visual communication media works in the form of brochures, X-banners, and posters as one of the promotional media for Purwodadi culinary tourism, Grobogan Regency. In his work, the author uses photography techniques combined with computer graphics. The images from the photos are then processed using the Adobe Photoshop and Corel Draw programs to be used as a printed visual communication media design in the form of brochures, X-banners, and posters

STRATEGI PEMASARAN 4P: PRODUCT, PRICE, PLACE DAN PROMOTION PRODUK DEPOSITO PADA BAITUL MAAL WA TAMWIL DI PAYAKUMBUH

The problem in this article is how to apply the product, price, place, and promotion of deposit products at Baitul Maal wa Tamwil in Payakumbuh. The research uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The results of the findings show that BMT in Payakumbuh applies a marketing strategy (product) of deposit products carried out in the form of socialization to prospective customers and sending a letter of a deposit offer. Furthermore, the marketing strategy (price) is carried out by notifying the amount of ratio to be given on the nominal amount of deposits and providing convenience in the form of ball pick-up and giving deposit accounts to distant customers so as not to have to come to the office to deposit funds. The marketing strategy (place) of deposit products is to pay attention to the position of the BMT office to make it easier for customers to make transactions. Lastly, the marketing strategy (promotion) of deposit products on BMT is carried out with various advertisements in the form of brochures, letters of offer, and banners. Then BMT also promotes products through social media such as Facebook, Instagram, WhatsApp, and Twitter. In addition, BMT also uses sales promotion by giving gifts to customers for a number of funds and personal sales conducted by the marketing department in the form of direct socialization

Perancangan Visual Identity Babsatu Coffee & Bakery di Payakumbuh

Babsatu Coffee & Bakery is a coffee shop located in Payakumbuh City owned by Ikhsan Marza. This cafe does not yet have a logo, so the logo is designed in the form of a colored logo and typography to represent the previous concept so that consumers and potential customers can easily remember it. The logo was formed based on the concept of Gestalt similarity logo theory or similarity in shape by using the shape of an owl as a topping, a cup as an owl's body and coasters as legs, followed by the letters of the name "chapter" itself, and using the word "Coffee & Bakery". “Like the title below, the shape fits well with a nice and modern shape. The design of Babsatu Coffee & Bakery's visual identity analysis is a SWOT (Strength, Weakness, Opportunity, Treatment) analysis to find solutions and problems. The design process begins by observing and interviewing the owner of Babsatu Coffee & Bakery to obtain the data needed to design this visual identity. The main media are in the form of brochures and supporting media in the form of posters, roll banners, business cards, T-shirts, stickers, paper bags, and cups. Keywords: Visual Identity, logo, babsatu coffee & bakery

PEMANFAATAN AFTER EFFECTS MOTION GRAPHICS UNTUK MEMBANTU STRATEGI KOMUNIKASI PROGRAM INOVASI KASIH JERUK PURUT

The Banyumas Regency Health Office summarized that in 2019, stunting in the North Purwokerto Subdistrict area reached 261 cases. In the same time, the infant mortality rate in Banyumas Regency reached 127 cases including four cases were occured in the work area of North Purwokerto II. The Kasih Jeruk Purut Program aims to increase the coverage of exclusive breastfeeding to more than 90% in the work area of the Puskesmas Purwokerto Utara II with the main objective is to reduce infant mortality and prevent stunting. The socialization activities carried out require tools to facilitate effective communication to occur. Communication aids in the form of brochures or leaflets provided by the central government often did not meet the target program effectively because the brochures contained too many written elements. The purpose of this PKM is to help provide effective After Effects Motion Graphics to assist the implementation of the Kasih Jeruk Purut Program. The design of the implementation media design for The Kasih Jeruk Purut Program is in the form of a simple Motion Graphics design containing the content of the right breastfeeding method. After making After Effects Motion Graphic, it was continued with the socialization of this application to the head of the program and the Kasih Jeruk Purut team, and tested it on patients and continued with evaluation.

Konstruksi Sosial Masyarakat Percandian dalam Pemeliharaan Kearifan Lokal

This study aims to determine the social construction of the Batujaya temple complex, Karawang, West Java in maintaining local wisdom. This study uses Peter L. Berger's social construction theory, which sees society as a process that takes place in three dialectical moments at once, namely externalization, objectification, and internalization. The social construction of society has a long journey from the past to the present, and the future. So that in society a social reality is created. The method used in this research is a descriptive method, which is a type of qualitative data to describe, analyze, and reveal events that occur in the field. The data sources of this research are the village government, community leaders, temple maintenance workers, and the temple community. Data collection methods used in this study were observation, interviews, and documentation. In addition, it is also equipped with secondary data in the form of reference books, tourism profiles in the form of brochures that are relevant to the research theme to support data in the field. The results showed that in order to maintain local wisdom, the people of the baths still maintain their belief in animism and dynamism. Relations between local communities are built through a process of adaptation, interaction, and socialization. Efforts to regenerate local wisdom are carried out through integrated socialization to schools and creating a tourism-loving community.

SEMIOTIKA TANDA VERBAL DAN VISUAL PADA IKLAN KAMPANYE PENCEGAHAN PENYEBARAN COVID-19

This research was conducted to determine the types of signs and the meaning behind the series of signs that appear in advertisements, so it can be seen whether the advertisement has used signs that can change people's views or not. The data was taken from the Public Service advertisement about the campaign to prevent Covid-19 spread. Data in the form of brochures, images, posters, billboards, and download advertisements from the website were used in this research. The analytical method used was verbal and visual communication semiotics. The collected data were analyzed qualitatively based on the theory from Barthes (1967). In visual signs, the data were analyzed based on the theory proposed by Wierzbicka (1996) to analyze the colors that appear in the signs presented. Based on the analysis of the data, there are three findings which are the results of this study: first, verbal signs that appear in every advertisement, contain connotation and denotation meaning. Second, the visual signs that appear show a number of images that have various meanings in accordance with the context behind the advertisement, even through ads that do not contain verbal signs can provide meaningful messages to the reader. Third, verbal signs and visual signs in addition to being able to support and interpret each other, these two signs can stand alone and show their own meaning of the message to be conveyed to the reader.

STRATEGI CITY BRANDING MELALUI GELARAN BUDAYA TARI SPARKLING SEBAGAI KOMUNIKASI PARIWISATA KOTA SURABAYA

City branding is a strategy used by a city to build and communicate city’s strong positioning regionally and globally through tourism promotion. City branding of Surabaya is a form of Surabaya marketing communication tool in tourism, following the era where cities today rely on branding for packaging and promoting tourism in the city. Sparkling Surabaya promotional activities are carried out in various forms summarized in promotion and cooperation. Promotional material in the form of brochures, books, calendars, posters, pamphlets, stickers, photos, videos, maps, souvenirs, and free magazines can be found at the Tourist Information Center (TIC), hotels, and various other places that are easily accessible to the tourists. One of marketing communications tools of city branding arised nowadays is a cultural event, such as Sparkling Surabaya dance that expresses the city of Surabaya through motion as language of symbols. This study aims to determine the city branding strategy in an effort to promote tourism through the Sparkling dance culture event in Surabaya. The research method uses a qualitative approach with interviews and documentation as data collection techniques. The results of the research are useful for scientific development in the field of communication, especially for city government and the tourism industry in practical terms.
 
 Keywords: City Branding, Sparkling Surabaya Dance, Tourism Communication.