In previous articles, we have addressed issues of organization and enterprise. It is shown that an enterprise is a hierarchicaly connected network of small groups - workers and management organizations. But not only organization is important, but also processes that permeate the entire hierarchy of the enterprise, from top to bottom, and from bottom to top, and outside the hierarchy. Particularly important are the processes of goal setting - how do goals arise. The problems here are not so much with goal setting itself, as in determining the means of achieving it, which determine what goals an enterprise can set and achieve. So we have a closed loop of problems, from which it is impossible to single out either primary or secondary. As Georg Hegel noted as far back as 1807, this is a vicious circle from which there is no way out. As an analysis of domestic and foreign literature up to 2019 shows, no way out has been found to date. Accordingly, the efficiency of our Russian enterprises is significantly lower than the western ones. The purpose of the study is to find a way out of the existing situation: determining the path of building an enterprise that ensures, in the foreseeable conditions, the setting and implementation of the most achievable goals, ensuring the efficiency of the enterprise and its entry into the forefront in its industry. As a result of the study, it was shown that the goal of the enterprise can be considered as the implementation of the mission of the enterprise to optimally meet the needs of all interested parties. Of which the owner is the legislator of the enterprise - the founder of his institute. And the main goal of the enterprise is the formation of an institution that ensures the fulfillment of the noted mission. It is shown that the formation of such an institution will provide self-organization and self-government for setting maximum achievable goals, and maximizing the development of the enterprise, its team, and society as a whole. It is shown how to practically formulate a goal-setting system, a strategy and a structure, an institute, allowing to build an effective enterprise.
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