Food Sharing Research Articles

From Influencers to Followers: Unpacking Credibility Dimensions on Food Sharing Intentions Among Malaysian Youth

Influencer marketing has blossomed into an increasingly prevalent method for products and brands to engage with followers, prompting interest in digital marketing and social media studies. However, due to a lack of source credibility, many social media influencers are experiencing a decline in content sharing from their followers despite investing time and money in developing engaging content. Yet, relatively little is known about influencers’ credibility in relation to food-sharing intentions among Malaysian youth. The present study addresses this gap by examining the relationship between social media influencers’ credibility and followers’ sharing intention on food content. By adopting a quantitative approach with a correlational design, this study aimed to discover the relationship between social media influencers’ perceived expertise, trustworthiness and attractiveness with followers’ sharing intention towards the food content among Malaysian youths. The researcher employed a probability sampling technique using a random selection of respondents for the sampling. The findings showed that the level of perceived source credibility dimensions and followers’ sharing intention towards the food content among Malaysian youths was mostly moderate. Pearson correlation analysis revealed a significant relationship between social media influencers’ source credibility dimensions and followers’ sharing intention towards the food content among Malaysian youths. The study leverages a deeper understanding of social media influencers through the dimension of credibility and food-sharing intention and thus contributes to developing a more successful social media strategy to engage with netizens. Keywords: Digital marketing, food-related content, sharing intention, social media influencers, source credibility.

Food security, food waste and food sharing: The conceptual analysis

Authors emphasize that food in the modern world is becoming less accessible due to the present global economic, geopolitical and climatic situation. At the same time a large share of food produced in the world goes to waste. It means that there is a need to implement tools that could provide people with access to food and reduce amount of food waste. Food sharing, a novel tool of collaborative food consumption, can be used to solve this problem. The paper introduces the concept of distributive food sharing and describes its different types. A description of the present state of distributive food sharing in Russia. We state that the environment for development of distributive food sharing in Russia is not favorable. The main conclusion of the article is the need to create conditions for the development of the concept of food sharing to provide those in need with food and minimize waste.

Givers of Great Dinners Know Few Enemies: The Impact of Food Sufficiency and Food Sharing on Low-intensity Household Conflict in Eastern Democratic Republic of Congo

Our study establishes a linkage between household food sufficiency and food sharing behaviour with the reduction of low-intensity, micro level conflict using primary data from 1763 households of eastern Democratic Republic of Congo. We develop a theoretical explanation of such behaviour using the seminal theories of dissatisfaction originating from food insecurity and the reciprocity of gifts in economic anthropology. We first examine if food sufficient households are less likely to engage in low-intensity conflict. Following, we investigate possible heterogeneous effects of food sufficiency, conditional on food sharing behaviour. Using propensity score matching, we find that food sufficiency reduces household conflict risk by an average of around 10 percentage points. Upon conditioning on food sharing behaviour, we find that conflict risk in the subpopulation of food sufficient households is 13.8 percentage points lower for households that share their food while the effects disappear for households that do not share their food. Our results hold through a rigorous set of robustness checks including doubly robust estimator, placebo regression, matching quality tests and Rosenbaum bounds for hidden bias. We conclude that food sufficiency reduces low-intensity conflict for households only in the presence of food sharing behaviour and offer explanations and policy prescriptions.

Exploring the Opportunities and Challenges of ICT-Mediated Food Sharing in Japan

Information and Communication Technologies (ICT) have been identified as potential enablers for alternative forms of sharing surplus food to prevent food loss and waste. Food sharing platforms can also provide an entry point to the sustainability transition by encouraging its users to confront the systemic causes of unsustainable and inequitable food systems. The paper explores the opportunities and challenges of ICT-mediated food sharing platforms in Japan. A comparative case study of 10 food sharing platforms operating in Japan was drawn from a web content analysis and semi-structured interviews. A consumer-side analysis was conducted, based on a Japan-wide survey of 10,000 respondents, to understand consumers’ general attitudes towards ICT-mediated food sharing and identify key challenges and drivers for its expansion. This paper provides initial contributions to understanding the Japanese experience of ICT-mediated food sharing from both the supply and consumption sides. All investigated food sharing platforms embedded food waste reduction and sustainable objectives in their mission. However, a consumer-side survey suggests that participation in food sharing was mainly driven by price consciousness and convenience orientation. Distrust towards the safety of redistributed food and reluctance to engage in a sharing community were some of the main barriers identified to food sharing. Highlighting convergences and divergences between platforms and consumers was key to starting developing intervention designs towards expanding online food sharing and leading consumers’ behaviour change.

"It's Always About Sharing, and Caring, and Loving, and Giving": Decolonized and Transcendent Indigenist Foodways Fostering Health and Resilience.

Centuries of historical oppression have targeted and undermined Indigenous foodways, which fundamentally disrupts the culture and wellness, yet decolonized, resilient, and transcendent Indigenist practices persist. The purpose of this research was to use the framework of historical oppression, resilience, and transcendence (FHORT) to understand foodway practices among Indigenous Peoples. Given a limited understanding of how foodways may promote health and wellness the focal research questions for this critical ethnographic inquiry were: (a) How do participants describe Indigenist foodways? (b) How do Indigenist foodways reflect decolonized values and practices? and (c) How may Indigenist foodways be promotive for health and wellness? Data were drawn from 31 participants across a rural, reservation-based Southeast (SE) region and an urban Northwest (NW) region. Reconstructive data analysis revealed the following emergent themes: (a) Indigenous Values of Generosity Expressed Through Foodways: "It's Always About Sharing, and Caring, and Loving, and Giving"; (b) Gardening, Subsistence, and Food Sharing: "You Bring Enough for Everybody to Share"; (c) Decolonized Feasts and Foodways: "Everybody Pitch in and Help as Much as They Can." Despite centuries of historical oppression, participants reported decolonized values, worldviews, and foodways that reflected unity, cooperation, sharing, and social cohesion and caring, which were promotive factors for family resilience, health, and cultural identification. This research provides promising pathways about how Indigenist foodways remain salient in daily and cultural life, reflect decolonized values and practices, and may be promotive for health and wellness within the natural world.

Hunger in a World without Scarcity: Clashing Ethical Perspectives and the Spacetime of Immoral Food Sharing in Asmat, Indonesian Papua

Les théories anthropologiques de l’échange insistent souvent sur son importance dans la construction sociale de l’espace et du temps. Les ethnographes, pourtant, ont constaté que donner présentait un revers. La propension du don à produire des relations génère aussi de l’exclusion pour ceux qui sont témoins de la transaction sans être invités à y prendre part ; ceux-là perçoivent volontiers la transaction dont ils sont écartés comme une pratique immorale. Tandis que cette dimension négative du don est souvent présentée comme un risque à limiter, j’examine son potentiel de production sociale à travers une analyse du « partage à la demande » chez les Asmat de Papouasie indonésienne. Les Asmat conçoivent leur monde comme étant pourvu de ressources infinies, mais doivent pourtant faire assez souvent l’expérience de la faim. Plutôt que d’attribuer celle-ci à la pénurie de vivres, ils l’expliquent par l’immoralité des pratiques de partage des autres. Dans un contexte où le don de nourriture est le principal moyen d’établir des relations et où il est impossible d’en refuser à qui la demande, la perspective de « manger tout seul » est une puissante évocation d’action sociale immorale – mais libidinalement désirable. Bien qu’il soit virtuellement irréalisable, ce fantasme imprègne et met en mouvement l’ensemble des relations de parenté à travers l’espace et le temps, alors que chacun manœuvre pour contrôler la distribution de nourriture en jouant sur des patterns de coprésence et de séparation lors des repas. En proposant une comparaison avec le modèle d’espace-temps de l’échange à Gawa, de Nancy Munn, j’avance que le décalage entre les perspectives moralisantes de ceux qui possèdent de la nourriture et de ceux qui n’en possèdent pas crée un espace-temps social centripète. Cette étude de cas illustre que la non-congruence de points de vue participe à la vie morale, qui est pour une large part une affaire de perspective, mais aussi que les jugements moraux négatifs contribuent de manière significative à mettre en branle les processus sociaux et que les relations de partage à la demande gagnent à être envisagées du point de vue de leur espace-temps.

:Food Sharing in Human Societies: Anthropological Perspectives

Previous articleNext article No AccessBook ReviewsFood Sharing in Human Societies: Anthropological Perspectives. Nobuhiro Kishigami. Singapore: Springer Singapore, 2022, 164 pp. $89.00, eBook. ISBN 978-981-16-7810-3.Michael AlvardMichael AlvardTexas A&M University Search for more articles by this author PDFPDF PLUSFull Text Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Journal of Anthropological Research Volume 78, Number 4Winter 2022 Article DOIhttps://doi.org/10.1086/721970 Views: 14Total views on this site For permission to reuse, please contact [email protected]PDF download Crossref reports no articles citing this article.

A Conceptual Framework for Food Sharing as Collaborative Consumption.

Food waste has increased significantly and become a global issue amidst a growing concern regarding famine in several countries. Food sharing constitutes the solution to the problem provided an appropriate framework is developed that guides its application. The sharing economy was touted as the appropriate framework, yet it is excessively macroscopic to be able to capture the dynamics of food sharing activities. A microscopic framework is required to overcome this problem, the concept of collaborative consumption with its focus on activity level being one potential solution. However, an investigation into how food sharing activities can be viewed as collaborative consumption should be completed. This paper presents an analysis of the relationship between food sharing activities and collaborative consumption. The authors employed a systematic literature review conducted by meta-analysis and content analysis to identify the commonalities between the two and the theories underlying them. The result is a conceptual framework of food sharing activities as a collaborative consumption practice. The framework highlights eight propositions that can explain the intention, performance, and continuity of food sharing activities. At the end of the paper, the authors outline the theoretical and managerial contributions and recommend future research activities.

Survey of young consumer’s attitudes using food sharing attitudes and behaviors model

PurposeGiven the importance of food wastes in households, the purpose was to identify the attitudes of young consumers towards the food sharing (FS) phenomenon in its cognitive, emotional and behavioral dimensions and to verify the reliability of the FAB (food sharing attitudes and behaviors) model, used as a research tool.Design/methodology/approachThe study was conducted in 2021 using the computer assisted web interview (CAWI) method. The FAB model was based on the ABC (affect, behavior and cognition) model of attitudes, which includes three components: affect, behavior and cognition. Questions on the phenomenon of FS were scaled on a 5-point Likert scale. A total of 469 correctly completed forms were obtained. To assess the reliability of the FAB model the Cronbach’s alpha was used. In the statistical analysis SPSS Statistics 27 was used.FindingsYoung consumers have a positive attitude towards the idea of FS and the initiative of FS points. Gender is a significant factor in FS attitudes. The FAB model has proven to be a reliable tool for exploring consumer attitudes towards FS. A set of activities was proposed to promote the idea of FS on university campuses and among other potential stakeholders.Originality/valueTo contribute to the body of knowledge on FS, the authors proposed the FAB model. The results of this study are relevant for reducing food wastes; they promote sustainable food consumption and the European Green Deal (EGD).

Food Sharing Platforms: Emerging Evidence from Italian and German Users

Among the most challenging problems of the 21st century, the fight against food waste and losses is still one of the biggest concerns researchers and policy makers are trying to solve. The latest United Nations Environment Programme (UNEP)’s report (UNEP, 2021) estimates that around 931 million tons of food waste were generated in 2019, and the majority came from households. As a consequence of the negative social, economic and environmental effects of this phenomenon, numerous actions have been launched by policymakers aiming to try to reduce the volume of food waste also through the donation of surplus food. At the same time, digital transformation and the advent of the sharing economy have boosted the launch of startups with disruptive business models creating a secondary market for the distribution of food surplus, thus trying to spread the practice of sustainable and collaborative consumption. Extant literature on the topic is relatively new. Despite a few recent attempts to study food sharing digital platforms, our knowledge is still limited (either in terms of platforms considered and of users’ nationality). This paper aims therefore at shedding new light on the proposed issue by providing a first attempt to study the behavior of Italian and German users of food sharing digital platforms. Data collected through an ad-hoc developed survey have been analyzed through a cluster analysis and preliminary results about users’ habits discussed. In doing so, we also provide insights about the critical issues that need to be considered to boost the adoption/diffusion of such platforms, i.e. logistics-related problems to reach full extensiveness of the service.

Digital Food Sharing and Food Insecurity in the Covid-19 Era

Digital Food Sharing and Food Insecurity in the Covid-19 Era

Preventing Food Waste Through Collective Action: The Case of Food Sharing

Preventing Food Waste Through Collective Action: The Case of Food Sharing

Failure to Find Altruistic Food Sharing in Rats.

Prior research has found that one rat will release a second rat from a restraint in the presence of food, thereby allowing that second rat access to food. Such behavior, clearly beneficial to the second rat and costly to the first, has been interpreted as altruistic. Because clear demonstrations of altruism in rats are rare, such findings deserve a careful look. The present study aimed to replicate this finding, but with more systematic methods to examine whether, and under what conditions, a rat might share food with its cagemate partner. Rats were given repeated choices between high-valued food (sucrose pellets) and 30-s social access to a familiar rat, with the (a) food size (number of food pellets per response), and (b) food motivation (extra-session access to food) varied across conditions. Rats responded consistently for both food and social interaction, but at different levels and with different sensitivity to the food-access manipulations. Food production and consumption was high when food motivation was also high (food restriction) but substantially lower when food motivation was low (unlimited food access). Social release occurred at moderate levels, unaffected by the food-based manipulations. When food was abundant and food motivation low, the rats chose food and social options about equally often, but sharing (food left unconsumed prior to social release) occurred at low levels across sessions and conditions. Even under conditions of low food motivation, sharing occurred on only 1% of the sharing opportunities. The results are therefore inconsistent with claims in the literature that rats are altruistically motivated to share food with other rats.

Becoming a Debtor to Eat: The Transformation of Food Sharing in Namibia

ABSTRACT This article explores why people in Namibia go into debt to eat. Until recently, food sharing practices were maintained by social relationships in which everyone owed everyone else. This made sense, as needs would rotate evenly. However, in recent decades, and largely through state employment and social grants, the political economy has changed. Now, needs are distributed unequally. This article explores how the movement of resources through time and space is altered via the mechanism of credit/debt. The haves have become merchants and refer the have-nots to credit books in their recently opened village stores. This has two effects: for one, today the entire community owes only a very small number of people. Food transfers no longer crosscut groups but manifest them. Secondly, credits do not fully replace existing social relationships and enable sharing in other situations, mostly around meals, which also suggests continuity in shifting forms.

Your Fries are Less Fattening than Mine: How Food Sharing Biases Fattening Judgments Without Biasing Caloric Estimates

Food sharing has become quite popular over the last decade, with companies offering food options specifically designed to be shared. As the popularity has grown, so too has concerns over the potential negative impact on consumer health. Despite companies’ explicit claims to the contrary, critics maintain that food sharing may be encouraging excessive caloric intake. The current article provides the first systematic exploration of why this may be happening. Three main and two supplementary studies suggest that food sharing reduces perceived ownership, which, in turn, leads people to mentally decouple calories from their consequence. Thus, sharing can reduce the perceived fattening potential of a consumption episode without biasing caloric estimates. This phenomenon persists even when explicit caloric information is provided, and it applies to both healthy and unhealthy foods. Importantly, we establish a relevant downstream consequence by illustrating that people tend to subsequently select calorie‐dense foods after underestimating the fattening potential of a shared consumption episode. A roadmap for future research and practical implications are discussed.

Review: The Food Sharing Revolution: How Start-Ups, Pop-Ups, and Co-Ops Are Changing the Way We Eat, by Michael S. Carolan

Review: <i>The Food Sharing Revolution: How Start-Ups, Pop-Ups, and Co-Ops Are Changing the Way We Eat</i>, by Michael S. Carolan

Food Sharing With Choice: Influence on Social Evaluation

We conducted two studies to investigate the influence of food sharing on people’s social evaluation. In Study 1, the results of an online survey revealed that Chinese adults expected voluntary food sharing to influence the recipient’s social evaluation of the sharer. In Study 2, we ran a laboratory-based experiment in which each participant broke bread with one of two unacquainted individuals. When the participants could choose whom to share food with, they rated the selected person as being more prosocial than the person they did not choose. These results demonstrate the influence of voluntary food sharing with choice on people’s social evaluation of unacquainted individuals, and shed some light on the influence of eating behavior on social perception.

"Badu" Tradition as Local Conservation and Food Sharing System for the Poor

The purpose of this research is to describe the badu tradition as an effort to preserve local natural resources reasonably and becomes a system of equitable distribution of natural resources for the poor. This research uses ethnographic methods by identifying the structure of indigenous peoples that allows the application of the badu tradition from generation to generation. The results show two important things. First, the badu tradition is a traditional ecological knowledge of Watodiri, which contains rules and prohibitions in maintaining the balance of the marine ecosystem locally. This tradition supported by the belief that the sea has a spirit that needs to be maintained so that the sea can provide a life for the community. Second, the badu tradition shows the altruism of the Watodiri people through sharing the catch of those in need, such as widows and orphans. Badu is a food sharing system for the poor. Widows and orphans get a place and share in the celebration of the badu tradition. Widows and orphans have a special place in the social structure of Watodiri, so that; their lives are the responsibility of all Watodiri people.

Too Little or Too Much Seller Assortment: The Effects on Buyers’ Purchase Probabilities in a Food Sharing Platform

Using a unique dataset from a large food sharing platform, we investigate the effect of supply side assortment size on users' purchase probabilities. We find that users' purchase probabilities are increasing in assortment size but at a decreasing rate. The initial increase in purchase probability is large. Users exposed to the mean 15 pages (150 options) of search results have an 8.4% higher purchase probability than those who only have access to one page of options. However, this effect plateaus rapidly with a peak lift in purchase probability compared to average session of 2.86% at 29 pages of options. Furthermore, choice overload exists in our empirical support, leading to a slight decrease in purchase probability versus the optimal assortment size of .1% at 32 pages. Surprisingly, the diminishing returns to assortment size are shown to be due to search costs rather than evaluation costs or decreasing marginal assortment diversification. Moreover, we show that users' exposure to nearby offline options can offset the diminishing impact of assortment size on purchasing. To obtain these results, we resolve endogeneity challenges by introducing a variant of the border identification strategy that exploits discrete delivery distances featured in the data. We contribute to the literature by demonstrating the limits of a platform's aggressive supply side growth, showing that search costs can dampen the purchase probability gains driven by assortment size leading to choice overload, and suggesting that users' outside options can alleviate the concave effects of assortment size on purchase probabilities.

Food Sharing Initiatives and Food Democracy: Practice and Policy in Three European Cities

Calls for greater food democracy in Europe have emerged as the limitations of urban food systems dominated by commercial organisations are documented, but little attention has been paid to how policy arrangements affect attempts to transition to more democratic food futures. This article examines food sharing initiatives—increasingly facilitated by the use of information and communication technologies—as a potential means to enhance urban food democracy, and explores the role of policy in shaping those practices in three European capital cities: Berlin, London, and Dublin. We pose two related questions: To what extent are diverse food sharing initiatives exemplars of food democracy, and to what extent do policy arrangements affect food sharing practices and the nature of any food democracy they might embody? Our empirical evidence demonstrates where the goals and impacts of food sharing initiatives align with key dimensions of food democracy. We also consider how food sharing initiatives—and any food democracy dimensions that they support—are affected by the policy environment in which they operate. The food sharing initiatives examined revealed to be agents of pro-democratic change, at least within the boundaries of their spheres of influence, despite policies rarely having their activities and aspirations in mind.