Food Service Franchise Research Articles

외식 프랜차이즈 기업의 ESG경영, 브랜드 이미지, 소비자 행동의도 간의 구조관계 분석

This study identified the influence between consumers’ perception of ESG management, brand image, and consumer behavior intentions. This study was conducted as a structural equation modeling(SEM) using SPSS 26.O and AMOS 20.0 to confirm the causal relationship between ESG management, brand image, and consumer behavior for consumers who have used a food service franchise corporate. As a result of the study, first, in the relationship between ESG management and brand image of restaurant franchise corporate, governance did not show a significant effect on brand image, but eco-friendly activities and corporate social responsibility had a significant positive (+) effect on brand image. Second, it was confirmed that the brand image of the food service franchise company had a significant positive (+) effect on consumer behavioral intention. This study aims to confirm whether ESG management plays an important role in improving competitiveness of brand image and consumer behavioral intention, and to provide practical information for sustainable management by suggesting marketing plans for restaurant franchise corporate.

외식프랜차이즈 기업의 브랜드 인지도와 브랜드 이미지가 HMR 제품 구매 의도에 미치는 영향

This study aims to examine the impact of brand awareness and image of food service franchise companies on the intention to purchase home meal replacement (HMR) products. Hence, consumers were surveyed using HMR products purchased from domestic food service franchise companies. The statistical program SPSS 25.0 for Windows was used to conduct empirical analysis of the 306 consumer responses. The key findings were as follows. First, brand awareness of food service franchise companies affected their brand image. Second, brand awareness affected the intention to purchase HMR products as well. Third, brand image of these companies affected the intention to purchase HMR products. These findings imply that food service franchise companies with distinctly established brands can gain an advantage in the HMR product market, and that they must recognize the significance of communicating with consumers to create brand awareness and image.

A Study On the Development of the Food Service Franchise Business

A Study On the Development of the Food Service Franchise Business

A Study on the Development Strategy of Food Service Franchise Through the Prior Study

A Study on the Development Strategy of Food Service Franchise Through the Prior Study

Effects of fairness on relationship quality and re-contract intention in food service franchise system: comparison between global and domestic franchise

PurposeThe purpose of this study is to examine the effects of fairness on relationship quality and re-contract intention in the foodservice franchise industry and this paper intends to delineate the implications of enhancing the mutual relationship between the franchisor and the franchisee in the future domestic foodservice franchise system.Design/methodology/approachTo prevent the lack of reliability and to pursue the internal consistency of the measurement model, this study adopted SPSS (Ver.20.0) and derived Cronbach’s alpha. Additionally, this study conducted a confirmatory factor analysis by using AMOS (Ver.20.0) program to assess the unidimensionality of measurements. Finally, structural equation modeling was used to test the hypothesized research framework.FindingsThe results showed that distributive fairness and informational fairness increase the relationship quality, which franchisees perceive under the franchise system. Among the relationship quality factor, only the trust has a considerable impact on the (performance) re-contract intention. The effect of fairness on relationship quality does not show a statistically considerable difference between the two groups (global franchise vs domestic franchise). However, in terms of a global franchise, distributive fairness has a significant impact on relationship quality, whereas domestic franchise, distributive fairness directly affects performance (re-contract intention).Research limitations/implicationsThis study provides readers with an effect of fairness in the franchise system. Results obtained in this study are useful for understanding the fairness and relationship quality in the franchise system.Practical implicationsRecently, as the foodservice franchise market is experiencing significant growth, government and franchise-related agencies are making considerable effort to improve the relationship between the franchisor and the franchisee and to offer a better system and policy concerning the protection of consumers. Government and franchise agencies should develop an adequate policy to improve the relationship between the franchisor and the franchisee by breaking away from the imprudent support.Originality/valueThis study investigates whether fairness in the franchise system has a significant effect on the relationship quality and the performance (re-contract intention) and provides implication about the mutual growth between franchisor and franchisee to the potential food service franchise in Korea.

외식프랜차이즈 기업의 구성원이 인식하는 조직문화 유형이 조직몰입과 고객지향성에 미치는 영향

The purpose of this study was to empirically analyze the impact of organizational culture types recognized by members of food service franchise companies on organizational commitment and customer orientation; examine the effect of organizational commitment on customer orientation; and present practical implications and directions for improving the competitiveness of such companies. To achieve the purpose of the study, 314 members of the organization serving various domestic food service franchise companies were surveyed and an empirical analysis was conducted using the statistical program SPSS 25.0 for Windows. The results confirmed the following: First, clan culture, market culture, and adhocracy culture have a positive effect on organizational commitment, while hierarchy culture has negative effects on the organizational culture of food service franchise companies. Second, adhocracy culture and clan culture have a positive effect on customer orientation among the organizational cultures of food service franchise companies. Third, the organizational commitment of the members of food service franchise companies has a positive effect on customer orientation. The results of this study can help managers of food service franchise companies to recognize the importance of organizational culture and the need to identify and establish an organizational culture that maximizes the organizational commitment and customer orientation of its members.

The Impact of Food Service Franchisee’s Customer-oriented Activities on Hedonic, and Utilitarian Values and Loyalty

Purpose - As the competition in the foodservice franchise industry and the market becomes fierce and the entry barrier is lowered, the foodservice franchisor and franchisees strive to increase their competitive advantage in the market. Therefore, the franchisor and franchisees use experience management strategies to enhance the positive experiences of customers visiting the stores. In this regard, this study examines the effects of customer-oriented activities (physical-, social-, health-, and service-oriented activities) on utilitarian and hedonic values, and loyalty using stimulus-organism-response (S-O-R) model and value-expectancy theory. Research design, data, methodology - The data were collected from panels of online survey company, who visited a foodservice franchisee within last month. The survey was conducted for about 15 days from March 7, 2019 to March 21, 2019, and about 3,500 e-mails and messages were distributed to ask for the survey. A total 412 responded and completed the questionnaires. Of the 412 completed questionaires, 12 were discarded due to missing and misinformation data and 400 were retained for further data analysis. Results --The results showed that social oriented activities, health oriented activities, and service oriented activities had positive effects on hedonic value, while physical oriented activities did not have a significant effect on hedonic value. Health oriented activities and service oriented activities had positive effects on utilitarian value, while physical oriented activities and social oriented activities had no significant effects on utilitarian value. Hedonic and utilitarian values also have a positive effect on loyalty. Conclusions - First, food service franchises should provide services and menus in consideration of the health of customers. When a customer visits the store, franchisee should provide more health-oriented food or materials and clean and comfortable conditions so as not to threaten the health of the customer. Second, the food service franchise must build a service-oriented system. Foodservice franchisor need to provide continuous service training not only to the franchisees, but also to the employees of the franchisees. Third, franchise should design a store where customers can form social exchanges through providing various information exchange to customers and making the store as a local community center.

AHP를 이용한 외식프랜차이즈 가맹본부의 지원서비스의 중요도 및 경쟁력 분석

AHP를 이용한 외식프랜차이즈 가맹본부의 지원서비스의 중요도 및 경쟁력 분석

외식 프랜차이즈 가맹점주의 필요 역량 분석: The Locus for Focus 모형 중심으로

외식 프랜차이즈 가맹점주의 필요 역량 분석: The Locus for Focus 모형 중심으로

SWOT/AHP에 의한 국내 외식프랜차이즈의 경쟁력 및 발전전략에 관한 연구

The purpose of this research is to survey strengths, weaknesses, opportunities and threats(SWOT) of franchise business model specifically in food service industry and suggest business improvement strategies. This research is different from other researches first this is the first because research to evaluate the food service franchise industry using the SWOT analysis and apply the AHP analysis and ANP analysis. Secondly, while other researches use the SWOT analysis to evaluate and propose a development strategy, this research not only uses the SWOT/AHP analysis, but also considers competitive ability and responsive ability of the food service franchises and suggests development strategies and execution plans. Lastly, this research evaluates franchisers and franchisees separately and used the SWOT/AHP analysis to evaluate competitive ability and responsive ability separately for each group.

외식프랜차이즈의 서비스 가치가 인지적 태도, 정서적 태도, 그리고 충성도에 미치는 영향

외식프랜차이즈의 서비스 가치가 인지적 태도, 정서적 태도, 그리고 충성도에 미치는 영향

외식프랜차이즈 가맹본부 지원서비스와 성과간에 관계공정성의 매개효과

외식프랜차이즈 가맹본부 지원서비스와 성과간에 관계공정성의 매개효과

외식프랜차이즈의 서비스 경험이 만족과 재방문의도에 미치는 영향 : 인공신경망 분석의 적용

외식프랜차이즈의 서비스 경험이 만족과 재방문의도에 미치는 영향 : 인공신경망 분석의 적용

외식프랜차이즈 기업의 내부마케팅 요인이 슈퍼바이저의 직무만족에 미치는 영향

This study aims to examine the effect of internal marketing factors of food-service Franchise Companies on supervisors" job satisfaction. The survey was conducted among 100 supervisors who currently work in domestic food-service franchise companies specialized in chicken, porridge, Korean fast food, pizza, coffee, and desert. Analysis of this study shows that internal marketing does have a significant effect on supervisors" job satisfaction. In detail, empowerment, compensation system, and internal communication have significant effects on supervisors" job satisfaction. The result of this study can be applied to supervisor management strategy of restaurant franchise companies.

외식프랜차이즈 기업의 온라인 정보특성이 즐거움, 불안, 방문의도에 미치는 영향

Purpose - Generally, the consumer's decision-making process for restaurant selection is simple and familiar. However, online information becomes important because the decision-making process of consumers becomes complicated in new restaurants and special situations. Because consumers can search for information online, information retrieval is now possible in selecting new restaurants. In particular, consumers often make decisions based on online information when making restaurant reservations. Research design, data, and methodology - All items were measured based on previous studies. The data were collected from customers who had visited the store by visiting the web page of the food service franchise within the last 3 months for the panel of the online survey institute. The questionnaires were surveyed from July 2 to July 11, 2018 for about 10 days. A mail and a message were sent to 2,000 people, and 310 people were asked to complete the questionnaire. Total of 303 data were used in the questionnaire, excluding 7 insufficient data. Results - The findings of this study are as follows: Consensus, vividness, and neutrality have positive effects on enjoyment. Consensus have positive effect on anxiety, but vividness and neutrality did not have significant effect on anxiety. Also, enjoyment has a positive influence on intention to visit, and anxiety has a negative influence on visit intention. Conclusions - First, franchise companies online advertising in a variety of ways, but they are mixed with other customers' WOM and offered to consumers. In this case, the information provided by the company may be distorted. Therefore, a restaurant franchise company needs to operate an official online channel to provide accurate information to its customers. Second, it is necessary to make contents so that other customers can participate in online channels of food service franchise companies. Third, food service franchise company should produce enough online contents to experience indirectly even if the customer does not visit the store directly. Fourth, food service franchise company needs to prepare a way for many customers to participate in many official contents.

Evaluating Distress Prediction Models for Food Service Franchise Industry

Evaluating Distress Prediction Models for Food Service Franchise Industry

외식 프랜차이즈 기업에 대한 지각된 위험이 만족, 신뢰, 그리고 충성도에 미치는 영향

외식 프랜차이즈 기업에 대한 지각된 위험이 만족, 신뢰, 그리고 충성도에 미치는 영향

기업가정신에 기반 한 외식업체의 브랜드 다각화와 지속성장에 관한 연구

The purpose of this paper is to assess brand identity Although diversification strategies in the food service franchise are actively implemented with strategic importance, research on the effects of diversification on firm value has been rare. Furthermore, to investigate the effects of diversification more comprehensively, this study examines whether or not brand diversification moderates the relationship between Business diversification and the value of food service franchise firms. The study finds an insignificant effect of Business diversification on firm performance, a negative effect of brand diversification on performance and a Positive effect of brand diversification on th Business diversification firm performance relationship.

A Study on the Effect of Food Service Franchise’s Support System on Franchisee`s Trust, Financial Performance and Intention of Multi-Store Operation

A Study on the Effect of Food Service Franchise’s Support System on Franchisee`s Trust, Financial Performance and Intention of Multi-Store Operation

외식프랜차이즈 가맹점의 지각된 공정성이 응집성, 관계만족, 그리고 가맹점의 장기지향성에 미치는 영향

Purpose - This study examines the role of foodservice franchisee's perceived justice(distributive, procedural, and interactional) in developing long-term orientation to franchisor and investigate the mediating role of cohesiveness and relationship satisfaction in the relationship between franchisee's perceived justice and long-term orientation to franchisor. Research design, data, and methodology - We collected data from managers and owners in foodservice franchisees located in Seoul, Korea. Among a total of 500 questionnaires, 500 questionnaires were returned. After excluding 36 invalid respondent questionnaires, 496 valid questionnaires(response rate of 99.2%) were analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of this study are as follows: First, distributive justice and interactional justice had positive effects on cohesiveness, but procedural justice did not. Second, distributive justice and interactional justice had positive effects on relationship satisfaction, but procedural justice did not. Third, cohesiveness and relationship satisfaction had positive effects on franchisee's long-term orientation to franchisor. Conclusions - The implications of this study are as follows. First, this study found that procedural justice can create a high cohesiveness and identification of franchisee and also maintain a cooperative relationship with the franchisor. Second, this findings suggest that the perceived distributional and interactional justice can improve the satisfaction with the franchisor and thus positively influence the intention to maintain the relationship and the intention to recontract. Third, the results of this study indicate that the cohesiveness of franchisees can play a pivotal role to improve their satisfaction with the franchisor and pursue mutual development by continuously maintaining stable business relationship with franchisor. The findings of this study are subject to at least three limitations. First, the research subject is limited to the food service franchise shops in Seoul area, so the sample was not nationally representative of the franchise stores. Second, the perceived fairness is measured only from the point of view of the franchisee, and this study has a limitation to examine the difference between the perceived franchisee's and franchisor's justice. Third, Future research needs to identify more closely the relationships between perceived fairness and long-term orientation by gathering specific quantitative data such as the renewal rate and the business performance.