The coating process involves applying a thin material layer to a surface to engender it with specific desirable properties or enhance its performance. In the production of print media (labels, packaging, printed textiles, and promotional materials), the standard functions of the coating process include visual decoration, which involves the addition of appealing colors, textures, and patterns. A pertinent issue in the printing industry is that at present, the predominant coating process uses printing and coating technologies (gravure, flexo, letterset, letterpress, screen printing, inkjet, and electrophotography) and lamination (i.e., attaching decorative layers of materials, such as films or fabrics). In this paper, we present a new method for testing the efficiency with which different-sized metalized printing elements (using gold foil) may be applied to paper substrates; to do so, we gradually vary the amount UV-cured inkjet varnish (or adhesive) that is applied. To test the effectiveness of this method in producing metallic visual effects, we utilize seven different thicknesses of UV-cured varnish with the aid of modular piezo inkjet heads (KM1024 iLHE-30) and three different printing speeds. Our research shows that to achieve optimal production of cold metalized foil, a 21 µm layer should be deposited, and the substrate should move at a speed of 0.30 m/s.
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