Abstract: In the modern landscape of the gig economy, which is characterized by flexible work arrangements and temporary employment obligations, maintaining gig workers in the organizational framework has become a critical concern. The aim of this study is to in-depth explore the complex motivations that drive the decisions of gig workers to persist within organizations. Through a nuanced examination of the roles of work satisfaction, the benefits sought and the culture of the workplace, as well as the mediating influence of organizational structure, this research seeks to unravel the complexities of retention dynamics in the gig economy. This study takes a multidisciplinary approach, combining theoretical ideas from organizational behavior and human resource management to understand the variables impacting gig workers' retention decisions. By combining actual data and conceptual frameworks, this study contributes to a better understanding of the reasons that drive gig workers' loyalty to organizational entities.