By choosing a PVC slice to simulate flexible vegetation, we carried out experiments in an open channel with submerged flexible vegetation. A 3D acoustic Doppler velocimeter (micro ADV) was used to measure local flow velocities and Reynolds stress. The results show that hydraulic characteristics in non-vegetation and vegetation layers are totally different. In a region above the vegetation, Reynolds stress distribution is linear, and the measured velocity profile is a classical logarithmic one. Based on the concept of new-riverbed, the river compression parameter representing the impact of vegetation on river is given, and a new assumption of mixing length expression is made. The formula for time-averaged velocity derived from the expression requires less parameters and simple calculation, and is useful in applications.