ABSTRACT In today's hybrid media system, amplified news events rage not only in “older” media such as legacy media but also on “newer” digital platforms such as online alternative news media outlets and social media. However, the role of both legacy news media and digital platforms in constructing events has been little explored. This study examines a hybrid media storm surrounding a Belgian political scandal in 2021. Based on a quantitative content analysis of 1,436 print and online articles from six Flemish newspapers and the public broadcaster’s website, 204 articles from three right-leaning alternative media, and 801 tweets between 1 February and 31 October 2021, the study reveals that digital platforms allow actors with little or no voice in legacy news media to influence the narrative of events on those platforms by actively promoting specific frames. Right-leaning alternative media's coverage, although less pluralistic than legacy media, still offers a broader frame repertoire than Twitter where the framing is one-sided. The case study shows that right-leaning alternative media and Twitter do not necessarily broaden the range of views, but are often a crucial factor in the amplification of specific frames at the expense of others.
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