A study was conducted to explore polymorphism at 5′ flanking region of prolactin gene and to estimate the effect of polymorphism on egg quality traits in naked neck chickens. Single-stranded conformation polymorphism technique was employed to detect polymorphism in the gene. Three genotypes (AA, AB and AC) were observed in naked neck chicken of which the predominant genotype was AB. The predominant and least frequent alleles in the population were A and C, respectively. The sequence alignment study revealed a number of nucleotide substitutions at different positions of the alleles. Genotypes showed significant effect (P < 0.05) on Haugh unit and yolk index where birds with AB and AC genotypes were the best performers. In conclusion, it may be inferred that 5′ flanking region of prolactin gene was polymorphic with having significant effect on some egg quality traits in the naked neck chicken.